CELEBRATING CULTURE: MYCEB JOINS HANDS WITH BATIK FUN WALK.
For the eighteenth consecutive year, the annual Batik Fun Walk returns to celebrate Malaysia’s vibrant batik heritage. This thrilling event is organized by Yayasan Budi Penyayang Malaysia (PENYAYANG) and receives valuable support from esteemed partners including the Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysia Tourism Centre (MaTiC). Furthermore, it enjoys the endorsement of the Ministry of Tourism, Arts, and Culture Malaysia (MOTAC). Set against the backdrop of the Malaysia Tourism Centre (MaTiC), the event assures an inclusive cultural experience, welcoming participants of all ages and diverse backgrounds.
Mr. Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB, underlines the importance of this event: “The Batik Fun Walk represents a fitness journey into the heart of Malaysia’s batik heritage, surrounded by the Kuala Lumpur skyline. Through this event, we celebrate the intricate craftsmanship, creativity, and cultural significance of batik while encouraging the general public to live a healthy lifestyle. MyCEB’s strategic partnership is instrumental in making this journey a reality, extending our reach to a wider audience, and amplifying the cultural significance of this celebration. It is worth noting that the event has attracted over 1000 participants, underscoring its growing popularity and the power of batik in uniting communities.”
“For over a decade, the Batik Fun Walk has been a fun-filled event that encourages the use of batik in a relaxed and casual environment. While batik is our national heritage and we strive to preserve the traditional elements, we acknowledge the fact that batik has to be contemporized to remain relevant and in keeping with current fashion trends. The Batik Fun Walk offers Malaysians, young and old, the opportunity to be creative and innovative in wearing batik whilst enjoying a leisurely walk on a Sunday morning,” says Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang Malaysia.
In addition, Malaysian National Sports Day falls in the month of October, and in line with the Agenda Nasional Malaysia Sihat (ANMS), MyCEB and PENYAYANG subscribe to the idea of inculcating the habit of exercising regularly to ensure good health among Malaysians. The Batik Fun Walk is yet another initiative to support the government’s promotion of Malaysian batik.
#BatikFunWalk, #MyCEB, #PENYAYANG, #MaTiC, #MOTAC