KUALA LUMPUR, MALAYSIA, 31 JULY 2019 -FC Barcelona has teamed up with TikTok, the world’s leading short video platform, to launch the #BarcelonaChallenge in Malaysia. Providing a platform for football fans to engage with their favorite FC Barcelona players, TikTok users globally can showcase their love for the team by participating in the challenge. Starting from now until August 10, TikTok users in Malaysia are invited to participate in the #BarcelonaChallenge by uploading videos of themselves sporting the blaugrana (red and blue) colors or wearing a Barça jersey. Five of the most creative videos will stand a chance to win official FC Barcelona jerseys. “FC Barcelona has a massive fan base both globally and in Southeast Asia, and TikTok is thrilled to partner with the world-famous team to launch the #BarcelonaChallenge,” said Cheah Sheau Mei, User and Content Operations Manager, Malaysia. “TikTok has a strong international footprint that empowers creation and interaction, making it the ideal platform for sport teams to interact with their fans and engage with new audiences.” To kick-off of the #BarcelonaChallenge, FC Barcelona has uploaded videos of their players wearing their Barça jersey. TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends. About TikTok TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com. Media Enquiries: TikTok pr@tiktok.com PR Agency Priority Communications PR Sdn. Bhd. tiktok@priority.net.my +603 7954 5336 Post navigation MoneyGram Renews Contract with EZ Money Firefly Airlines Proudly Flies the FA Cup 2019 Title Champions – Kedah’s Red Eagles