M+Global by Malacca Securities, Malaysia’s top stock trading platform and all-in-one trading app, has officially launched its first stockbroking concept store at KL Eco City. Recognised as Malaysia’s first retail experience of this kind, the store blends fintech innovation with a personal touch to help Malaysians, particularly those aged 25 to 45, enhance their financial knowledge with confidence in a premium physical environment. The opening ceremony featured representatives from Bursa Malaysia and Malaysia Digital Economy Corporation, along with a special tele-presentation by Malaysia’s rising badminton star, Toh Ee Wei. The concept store offers visitors an engaging learning environment, complete with a product experience zone, investment learning hub, merchandise retail section, private consultations, and a Snap It photo corner.
According to Ms. Lim Chia Wei, Managing Director of M+Global, the store reflects the brand’s commitment to guiding Malaysians from simply saving to actively growing their wealth through expert advice, foundational financial knowledge, and practical investment strategies. Beyond M+Global’s team of over 200 licensed investment professionals, the store will host talks, seminars, and interactive sessions with other industry experts to provide a well-rounded approach to financial literacy.
Financial knowledge remains a pressing issue in Malaysia. Data from Bank Negara Malaysia shows that while the Malaysia Financial Literacy and Capability Index has increased from 57.1 in 2018 to 59.1 in 2024, many Malaysians still face challenges with money management and financial resilience. Surveys such as the Financial Capability and Inclusion Demand Side Survey indicate that 61 percent of Malaysians struggle to gather even RM1,000 in an emergency, and that many savings are frequently used for daily expenses. Debt remains a concern, particularly among young adults, with 26 percent reporting they carry too much personal or student loan debt.
Leveraging more than 60 years of experience in the financial sector through Malacca Securities, the M+Global Concept Store offers visitors private consultations tailored to their investment goals. This personalised approach ensures that every individual receives guidance suited to their circumstances, reinforcing the idea that investing is not only about knowledge but also about support and growth. The Investment Learning Hub encourages learning through workshops, seminars, talk shows, and interactive sessions led by industry professionals. Scheduled sessions include BBK Network in October, known for making financial topics relatable for young Malaysians, Financial Faiz in November, who shares practical steps for building wealth, and a special guest in January yet to be announced. Visitors can gain hands-on knowledge from these sessions and become part of a growing community eager to make finance simpler and more approachable.
Alongside the store opening, M+Global introduced Malaysian badminton star Toh Ee Wei as its first brand ambassador. Following her historic achievement as part of Malaysia’s first mixed doubles team to win gold at the 2025 World Championships in Paris, Ms. Toh will encourage young Malaysians to take control of their financial future. Ms. Lim Chia Wei emphasised that Ms. Toh’s accomplishments and family legacy with M+Global will help promote financial literacy and planning, especially among athletes.
To mark the store launch, visitors can enjoy promotional activities including complimentary coffee for four days starting September 23 by sharing posts on social media using #mplusglobal and #mplusglobalconceptstore. Those who submit a five-star Google review with photos can join a gashapon draw, and the first 50 customers who register and open an account on the M+Global app will receive an exclusive Teh Tarik Mau figurine.
