DestinaAsia

Category: Food & Beverage

  • Applecrumby® x Hock Kee: A Special Partnership Dedicated to Moms and Families

    Applecrumby® x Hock Kee: A Special Partnership Dedicated to Moms and Families

    Applecrumby® and Hock Kee Kopitiam have joined forces this May to launch the “Celebrate Every Crumby Moment” campaign, a nationwide initiative dedicated to honoring mothers across Malaysia. Running from 1 to 31 May 2026, this collaboration across 20 Hock Kee outlets features a unique limited-edition Mother’s Day egg tart box that celebrates the simple joys of family life.

    To add a touch of practical care to this sweet treat, customers who purchase six egg tarts will receive a complimentary pack of Applecrumby® premium honey wipes, a light-hearted gesture designed to help families easily manage the “crumby” moments that come with sharing a warm meal together.

    The heart of this partnership lies in the shared belief that meaningful memories are built through genuine connection and everyday experiences. Applecrumby® Co-Founder Jesmine Tan noted that the campaign serves as a reminder to cherish small moments, while Hock Kee Founder Nick Ng expressed his hope that the collaboration allows families to pause and appreciate the women who matter most over a warm snack.

    The campaign is further brought to life through whimsical in-store touches, including the appearance of iconic Friends of Applecrumby® plushies wearing customized Hock Kee aprons, blending the nostalgic charm of a traditional kopitiam with the modern, thoughtful care of a premium baby brand.

    Beyond the physical outlets, the celebration extends to a wider community through interactive digital engagement and exclusive online rewards. Fans can participate in a social media giveaway to win limited-edition dressed plushies, while those shopping online can utilize special promo codes for discounts on the Applecrumby® website.

    With locations spanning from Kuala Lumpur and Klang to Johor and Kelantan, the “Celebrate Every Crumby Moment” campaign ensures that families across the country have a special way to celebrate Mother’s Day, combining the comfort of heritage food with the comfort of premium care.

  • Mother’s Day Tomahawk Celebration and Decadent Desserts by Chef Adha

    Mother’s Day Tomahawk Celebration and Decadent Desserts by Chef Adha

    Langkawi, Kedah – Mother’s Day is a meaningful occasion to honour the love, strength, and sacrifices of the women who have shaped our lives. This year, families are invited to celebrate in a truly memorable way at Aloft Langkawi Pantai Tengah, where a specially curated dining experience promises an evening filled with warmth, appreciation, and indulgence.

    Taking centre stage is the Mother’s Day Tomahawk Buffet Dinner, happening on 9 May 2026 at Nook. Designed as a tribute to mothers, the dining experience brings together quality time, exceptional flavours, and heartfelt moments. Guests can indulge in Langkawi’s first-ever Tomahawk Buffet Dinner, with the premium charcoal-grilled tomahawk as the highlight. The lavish spread also includes favourites such as smoked beef brisket, beef shawarma, fresh Japanese oysters, squid ink linguine, aglio olio, Nyonya curry laksa, and seafood pesto pizza—offering something for every palate.

    Adding a special touch to the celebration is the debut of Pastry Chef Adha Shahrulnizam, whose 12 years of experience across luxury hotels and fine dining establishments bring a refined artistry to the dessert selection. Known for his creative approach, Chef Adha introduces a dessert experience inspired by the sweetness and warmth of motherhood. Guests can look forward to elegant French pastries, whole cakes, creamy New York cheesecake, and rich raspberry chocolate cake—each crafted to create a memorable finale to the meal.

    The celebration extends beyond dining with thoughtful perks. For every five paying adults, one mother dines for free, while early bookings are rewarded with a complimentary bottle of DOM Bénédictine paired with an exclusive teapot set. Mothers will also enjoy a complimentary cocktail or mocktail, adding a delightful touch to the evening.

    For families with young children, the Kids Club “Pizza of Love” activity offers a charming way to celebrate. Taking place on 9 and 10 May 2026, children can create their own heart-shaped pizzas as a heartfelt surprise for their mothers. This interactive experience not only adds fun to the celebration but also creates meaningful memories for the entire family.

    Altogether, Aloft Langkawi Pantai Tengah presents a well-rounded Mother’s Day experience—blending premium dining, creative desserts, and family-friendly activities—making it the perfect setting to celebrate and appreciate Mum in style.

  • ICBS 2026 Returns to Kuala Lumpur with Bigger Global Presence and First-Ever Tea Showcase

    ICBS 2026 Returns to Kuala Lumpur with Bigger Global Presence and First-Ever Tea Showcase

    Malaysia’s largest café and beverage trade show, the International Café and Beverage Show (ICBS) 2026, will return for its fifth edition from 7 to 9 May at the Kuala Lumpur Convention Centre, introducing for the first time a dedicated tea segment. The milestone edition reflects the event’s continued growth, with expanded international participation, new industry competitions and an increasing focus on positioning Malaysia as a leading café hub in Southeast Asia.

    Over three days, ICBS 2026 is expected to bring together a dynamic global community, featuring 650 brands alongside 1,000 baristas and 2,000 café owners, with an estimated 13,000 attendees from 55 countries. As the country’s only dedicated café and beverage trade show, ICBS has evolved from a niche industry platform into a key indicator of trends shaping café culture both locally and across the region.

    Organised by Montgomery Asia in partnership with Barista Guild Asia, Eciatto and HJC Global Tea Fair, this year’s edition introduces several new developments that reflect the evolving beverage landscape. Among the most notable is the debut of a dedicated tea segment, developed in collaboration with HJC Global Tea Fair. This marks the first time tea is given a focused platform at ICBS, highlighting its growing importance as it transitions from a supporting offering to a central component of modern café menus in Malaysia and beyond.

    Project Director of Montgomery Asia, Alun Jones, said ICBS has become a catalyst for Southeast Asia’s beverage economy, serving as a platform where ideas are exchanged, partnerships are formed and businesses discover new growth opportunities. He noted that as the show marks its fifth edition, it is not only reflecting industry developments but actively shaping them. He added that while coffee remains the foundation of café culture, there is increasing momentum in specialty tea, ready-to-drink beverages and mixology-inspired concepts, all of which are prominently featured at ICBS 2026.

    The event comes at a time of strong growth in Malaysia’s foodservice sector, which is valued at USD 14.75 billion in 2025 and projected to reach USD 27.50 billion by 2030. Within this landscape, demand for premium and functional beverages is rising rapidly, with the ready-to-drink tea segment alone expected to grow by USD 32.4 million between 2025 and 2030. These trends reflect changing consumer preferences in how Malaysians dine, socialise and explore new experiences, reinforcing ICBS as a key platform for industry players to respond to these shifts.

    A major highlight of the event is the Malaysia Open Coffee Championship (MOCC), which will feature 38 competitors across three categories: the Malaysia Open Brewers Cup, Malaysia Open Latte Art Championship and Malaysia Open Barista Championship. Beyond showcasing technical skills, the competition serves as an important platform for nurturing talent and elevating standards within Malaysia’s barista community.

    In addition, ICBS 2026 will continue to highlight creativity within the local beverage scene through the Unite Malaysian Taste Challenge 2026. The competition brings together both emerging and experienced mixologists to create story-driven mocktails inspired by Malaysia’s diverse flavour heritage, transforming local ingredients into unique beverage concepts. This initiative reinforces ICBS’s role as a platform for showcasing homegrown innovation to both industry stakeholders and the public.

    Alun Jones further noted that Malaysia’s café scene has matured significantly over the past decade, evolving beyond chain coffee into a vibrant landscape of independent cafés, specialty roasters and concept-driven spaces, supported by a growing consumer base that actively seeks out unique café experiences. He added that ICBS sits at the heart of this ecosystem, serving not just as an exhibition but as a platform where new ideas in Malaysian café culture often emerge.

    Entry to ICBS 2026 is free, with registration now open. The exhibition will run from 7 to 9 May, welcoming trade visitors throughout the event, while opening to the public on 9 May to allow visitors to explore the latest innovations in coffee, tea and beverages firsthand. For more information on ICBS 2026, including exhibition opportunities, partnerships and visitor registration, members of the public are encouraged to visit the official website.

  • KLGCC Convention Centre Brings Back Selera Warisan & Santapan Tradisi Buffet for Ramadan 2026

    KLGCC Convention Centre Brings Back Selera Warisan & Santapan Tradisi Buffet for Ramadan 2026

    In conjunction with Ramadan 2026, KLGCC Convention Centre (formerly Sime Darby Convention Centre) is set to welcome guests with the return of its highly anticipated Selera Warisan by D’Anjung Buffet, running from 23 February to 17 March 2026. The annual Ramadan dining experience once again celebrates Malaysia’s rich culinary heritage, bringing together traditional flavours in a warm and inviting setting designed for family gatherings, corporate iftars, and meaningful reunions with friends.

    Priced at RM148+ per adult and RM74+ per child, Selera Warisan presents an extensive spread of Malaysian regional favourites that reflect the country’s diverse food culture. Among the highlights are live grilling stations featuring Kambing Panggang Serantau and freshly prepared satay served with rich peanut sauce, alongside unique offerings such as Lidah Bakar. Guests can also indulge in a variety of signature dishes including Daging Salai Masak Lemak, Gulai Ayam Jertih, Kambing Masak Hitam Manis Kandar, and Ikan Pari Asam Pedas Melaka. The buffet experience is completed with traditional desserts such as Bubur Lambuk, Pengat Nangka, and Serawa Durian, offering a nostalgic taste of Ramadan evenings rooted in Malaysian culinary tradition.

    Kambing Panggang Serantau is prepared at the live grilling station, serving as one of the key highlights of the Ramadan buffet experience.

    Enhancing the experience, KLGCC Convention Centre provides a comfortable and well-equipped environment with designated prayer facilities and ample complimentary parking, ensuring convenience for all guests. The refreshed interiors further elevate the dining experience, offering a modern yet cosy ambience suitable for both intimate family meals and larger corporate gatherings.

    In addition, the Santapan Tradisi by Dapur Ramadan Buffet returns at the Kuala Lumpur Golf & Country Club, available from 20 February to 18 March 2026. Set against a scenic poolside backdrop, this buffet offers a more exclusive dining atmosphere, primarily curated for club members while remaining open to visitors. Prices are set at RM190+ per adult for non-members, RM170+ for members, and RM75+ for children, making it an attractive option for both corporate hospitality and family celebrations during the fasting month.

    An assortment of traditional Malaysian kuih showcasing familiar sweet flavours during Ramadan.

    Together, both dining experiences reflect Sime Darby Property’s commitment to delivering integrated hospitality and lifestyle offerings. By combining premium dining, cultural heritage, and community-focused experiences, KLGCC continues to position itself as a preferred destination for Ramadan gatherings in Kuala Lumpur, where tradition and togetherness are celebrated through food and shared moments.

    For reservations or enquiries, please contact:

    • KLGCC Convention Centre: +6019 6088 001
    • KLGCC: +603 2011 9187 / +603 2011 9189 / +6019 295 384
  • From Reunion to Iftar: Vimto’s RM100,000 Festive Bonanza

    From Reunion to Iftar: Vimto’s RM100,000 Festive Bonanza

    As the festive calendar transitions from Chinese New Year into Ramadan, the iconic 118-year-old global fruity drink Vimto celebrates the season with Malaysians through its Gongxi Kemeriahan Bonanza campaign, where consumers stand a chance to win a share of RM100,000 in cash prizes alongside limited-edition festive collectibles at selected activations.

    Extending beyond Chinese New Year and into the Ramadan season, the campaign runs until 31 March 2026, embracing the rare overlap of both celebrations, a reflection of Malaysia’s multicultural rhythm as families move from reunion gatherings into the shared rituals of the fasting month.

    Across this period, Vimto seeks to be part of celebrations and everyday conversations among family and friends, spanning celebratory hosting during Chinese New Year and the communal breaking of fast throughout Ramadan and Hari Raya.

    By bridging these moments, the brand highlights the versatility of its Mixed Fruit Cordial as a refreshing companion across different traditions, recipes and gathering rituals, inviting Malaysians to mix up their festive experiences with its signature blackcurrant, raspberry and grape blend.

    Speaking on the campaign, Matt Nichols, International Commercial Director and fourth-generation member of the founding family under Nichols PLC, shared that Vimto has long been rooted in moments that bring people together. Across the Middle East, it has become a familiar part of breaking fast, and recent Ipsos research recognising Vimto among the most prominent Ramadan brands in Saudi Arabia reflects the strength of that connection.

    He added that the same sense of ritual is now taking shape in Malaysia, with families welcoming Vimto into reunion dinners, iftar tables and open houses. As the brand expands its presence across Southeast Asia, Malaysia remains a key market in that journey, helping introduce Vimto to new households while building lasting festive traditions with local communities. The ambition is simple: to be a drink people reach for when celebrations begin and meaningful moments are shared.

    In Malaysia, that heritage is finding local expression as gatherings shift from reunion meals to iftar and Hari Raya open houses, where drinks that are versatile, shareable and easy to prepare play a natural role in hosting. Vimto’s distinctive blackcurrant, raspberry and grape blend allows it to move comfortably across these moments of celebration.

    As Ramadan unfolds, the campaign shifts toward everyday iftar moments, where simplicity and familiarity guide what families choose to serve. From small meals to larger gatherings, Vimto’s versatility extends beyond a refreshing drink to creative fruit mocktails and local festive recipes, including cookies, cakes and sweet treats.

    Approaching Hari Raya, the focus turns to hosting, from preparing drinks ahead of time to welcoming visitors and offering options that appeal across generations. Shareable beverages and homemade treats become part of the rhythm of open houses, supporting the rituals of visiting, reconnecting and spending time together.

    By following the natural progression from Ramadan into Raya, the campaign positions Vimto not as the centre of celebration, but as a consistent presence across occasions, accompanying conversations, recipes and gatherings throughout the festive season.

    From now until 31 March 2026, any purchase of Vimto Mixed Fruit Cordial entitles consumers to participate in the contest and stand a chance to win from the RM100,000 cash prize pool. Throughout the campaign period, 70 weekly winners will receive RM100 each, while one lucky participant will walk away with the RM10,000 grand prize, adding excitement to everyday festive gatherings.

    Participation is simple. Consumers only need to purchase a bottle of Vimto Mixed Fruit Cordial, scan the QR code on promotional materials, and upload the receipt along with the required details.

    For more information and full contest terms and conditions, visit https://vimtogongxikemeriahanbonanza.myideascontest.com/Form.

    In addition to cash prizes, consumers can also look forward to exclusive limited-edition plushie tote bags available at selected sampling events nationwide. Full details on event locations and dates will be announced via Vimto Malaysia’s official social media platforms.

    Since its introduction to Malaysia in October 2024, Vimto has expanded its footprint nationwide through its partnership with Universal NutriBeverage Sdn. Bhd. as the local manufacturer and Socma Trading (M) Sdn. Bhd. as the brand’s official distributor.

    Today, Vimto is widely available at major retailers including 99 Speedmart, AEON, Giant, Mydin, TF Value Mart, Seibu, Isetan and HERO Market, as well as other retailers nationwide, ensuring easy access for consumers across the country.

    The campaign also reflects Vimto’s broader commitment to strengthening its footprint across Southeast Asia, with Malaysia positioned as a priority growth market. To stay updated on the latest news and festive promotions, visit Vimto Malaysia’s official webpage or follow the brand on Instagram and Facebook.

  • A Ramadan to Remember: Triple ALL Accor Reward Points on Iftars Nationwide

    A Ramadan to Remember: Triple ALL Accor Reward Points on Iftars Nationwide

    The holy month of Ramadan brings with it a time for reflection, generosity, and shared meals, and this year, ALL Accor is elevating the experience for diners across Malaysia. By subscribing to the Ramadan Dining Bonus offer, ALL Accor members can enjoy triple reward points every time they break fast at selected Accor hotel restaurants until 22 March 2026. Free to join, the loyalty programme transforms everyday Iftar dining into a more rewarding journey, blending meaningful moments with exclusive member benefits.

    Among the standout destinations is Mercure Kuala Lumpur Glenmarie, where Ramadan Buffet Sajian Darul Ehsan Vol. 3 returns as a celebration of local flavours and heartfelt hospitality. Hosted at WARNA All Day Dining, the buffet showcases authentic Selangor dishes made with locally sourced ingredients, from traditional appetisers to comforting mains and live dessert stations. Designed for families, corporate groups, and community gatherings, the experience embodies the essence of Ramadan — togetherness, tradition, and the joy of sharing — while offering exceptional value through Accor’s dining rewards.

  • Southeast Asia’s Café Boom Fuels Record Growth for International Café & Beverage Show 2026

    Southeast Asia’s Café Boom Fuels Record Growth for International Café & Beverage Show 2026

    As Southeast Asia’s café and beverage sector accelerates at an unprecedented pace, the International Café and Beverage Show (ICBS) is set to return for its fifth and largest edition from 7–9 May 2026 at the Kuala Lumpur Convention Centre. Taking place at a pivotal moment for the regional market, ICBS 2026 arrives amid a surge in café entrepreneurship, rising consumer demand for premium beverages, and the rapid expansion of Malaysia’s ready-to-drink tea segment—positioning the show as a critical gateway for brands, suppliers and investors seeking to scale or establish their footprint in Southeast Asia.

    Organised by Montgomery Asia in collaboration with Educational Partner Barista Guild Asia, Mixology Partner Eciatto, and Strategic Tea Partner HJC Global Tea Fair, ICBS has consistently proven its commercial value. The 2025 edition attracted over 2,000 café owners and 900 baristas, with exhibitors reporting strong on-site conversions, quality business leads and sustained rebooking momentum—reinforcing the show’s reputation as one of the most efficient entry points into Malaysia and the wider Southeast Asian beverage economy.

    ICBS 2026 is poised to raise the bar further with the introduction of a dedicated tea segment for the first time in the show’s history. This strategic expansion reflects the rapid growth of Malaysia’s ready-to-drink tea market, driven by evolving consumer preferences for healthier, functional beverages and the region’s diverse tea culture. Through its partnership with HJC Global Tea Fair—organisers of the world’s largest tea exhibition in Shenzhen—ICBS will host a curated tea pavilion featuring leading tea suppliers and equipment manufacturers, creating a direct bridge between China’s deep tea heritage and Southeast Asia’s rising demand.

    Beyond the exhibition floor, ICBS 2026 will deliver an enhanced programme of live brewing sessions, mixology showcases, product demonstrations and expert-led talks, designed to spark discovery and accelerate real business outcomes. Signature attractions including national-level barista championships and halal-friendly mixology competitions will return, drawing elite talent, industry professionals and significant public attention. With its expanding international presence, sharper focus on both coffee and tea, and a buyer-driven audience, ICBS 2026 is set to reaffirm its position as the region’s definitive barometer for café and beverage trends—and a launchpad for the next phase of growth in Southeast Asia’s dynamic beverage market.

    For more information on ICBS 2026, exhibition opportunities, partnership enquiries and registration information, please visit https://intl-cbs.com/.