As Southeast Asia’s café and beverage sector accelerates at an unprecedented pace, the International Café and Beverage Show (ICBS) is set to return for its fifth and largest edition from 7–9 May 2026 at the Kuala Lumpur Convention Centre. Taking place at a pivotal moment for the regional market, ICBS 2026 arrives amid a surge in café entrepreneurship, rising consumer demand for premium beverages, and the rapid expansion of Malaysia’s ready-to-drink tea segment—positioning the show as a critical gateway for brands, suppliers and investors seeking to scale or establish their footprint in Southeast Asia.
Organised by Montgomery Asia in collaboration with Educational Partner Barista Guild Asia, Mixology Partner Eciatto, and Strategic Tea Partner HJC Global Tea Fair, ICBS has consistently proven its commercial value. The 2025 edition attracted over 2,000 café owners and 900 baristas, with exhibitors reporting strong on-site conversions, quality business leads and sustained rebooking momentum—reinforcing the show’s reputation as one of the most efficient entry points into Malaysia and the wider Southeast Asian beverage economy.
ICBS 2026 is poised to raise the bar further with the introduction of a dedicated tea segment for the first time in the show’s history. This strategic expansion reflects the rapid growth of Malaysia’s ready-to-drink tea market, driven by evolving consumer preferences for healthier, functional beverages and the region’s diverse tea culture. Through its partnership with HJC Global Tea Fair—organisers of the world’s largest tea exhibition in Shenzhen—ICBS will host a curated tea pavilion featuring leading tea suppliers and equipment manufacturers, creating a direct bridge between China’s deep tea heritage and Southeast Asia’s rising demand.
Beyond the exhibition floor, ICBS 2026 will deliver an enhanced programme of live brewing sessions, mixology showcases, product demonstrations and expert-led talks, designed to spark discovery and accelerate real business outcomes. Signature attractions including national-level barista championships and halal-friendly mixology competitions will return, drawing elite talent, industry professionals and significant public attention. With its expanding international presence, sharper focus on both coffee and tea, and a buyer-driven audience, ICBS 2026 is set to reaffirm its position as the region’s definitive barometer for café and beverage trends—and a launchpad for the next phase of growth in Southeast Asia’s dynamic beverage market.
For more information on ICBS 2026, exhibition opportunities, partnership enquiries and registration information, please visit https://intl-cbs.com/.
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