Kuala Lumpur, 29 August 2019 – Get mooo-ving and have your spoons ready as KL is about to be hit with delicious, mouth-watering chunks and swirls! World-famous Ice Cream company , Ben & Jerry’s, is officially opening its first-ever Scoop Shop in Malaysia at Sunway Pyramid (Central Avenue). In conjunction with the official opening, the premium ice cream brand will be greeting Malaysians with 10,000 free scopes on the 2nd of September, 2019 Monday from 12:00pm -8:00 pm.
The Scoop Shop is ready to serve an exciting menu of sixteen (16) ice cream flavours, including the brand’s global best-sellers Cherry Garcia, Chocolate Fudge Brownie, Chunky Monkey, New York Super Fudge Chunk, Triple Caramel Chunk and Tonight Dough, alongside new shakes, sundaes, ice cream cakes and a wide range of merchandise.
“We are learning that our customers are becoming more conscious of the products and ingredients they consume, and the values brands have. We at Unilever are proud to introduce Ben & Jerry’s to the market and its strong values along with it. We look forward to educating our local consumers on the brand’s history and our unique social mission which aims to create a positive difference in the world. We know that now more then ever, Malaysians are ready to spread peace, love and ice cream together with Ben & Jerry’s,” Shiv Sahgal, Food and Refreshments, Marketing Director of Unilever Malaysia said.
In wanting to make the best possible ice cream in the nicest possible way, Ben & Jerry’s believes, that apart from making delicious ice cream, the brand has a powerful and positive advantage in evoking social and environmental change. From Fairtrade farmers being provided fair wages, to providing people in need of a second chance with job opportunities, Ben & Jerry’s sources ingredients from producers and suppliers who share similar values. Aligned with this approach, Ben & Jerry’s in Malaysia have partnered with eat X dignity – a homegrown initiative that provides underprivileged students with entrepreneurial opportunities in the Food & Beverage industry – to create baked goods that will be made readily available at the Ben & Jerry’s Scoop Shop in Malaysia will embark on reducing single-use plastic in-store, offering biodegradable paper straws and wooden spoons to customers.
The Ben & Jerry’s Scoop Shop in Sunway Pyramid will open doors from the 30th of August onwards with a grand opening on Monday, 2nd September , Where the brand’s ice cream gurus will be serving
