By partnering with Bateriku (Malaysia) Sdn Bhd, PETRONAS Lubricants Marketing (Malaysia) Sdn Bhd (PLMMSB), through its renowned service facility, PETRONAS AutoExpert, is able to provide consumers with an expanded menu of services that capitalises on the combined capabilities of both organisations.
This strategic alliance leverages Bateriku.com’s expansive network of 150 outlets to bolster PETRONAS AutoExpert’s supply chain. The integration of Bateriku.com’s advanced digital platform and its extensive customer base allows PETRONAS AutoExpert to amplify its market reach, fortify customer engagement, and capitalise on elevated market visibility.
This collaboration is not merely a convergence of services but an unlocking of myriad opportunities including on-demand supply of premium ASTRA products by Bateriku.com to PETRONAS AutoExpert. This supply comprehensively encompasses passenger vehicle batteries and wiper blades, aligning with the varied needs of customers at PETRONAS AutoExpert outlets.
Another key aspect of the partnership is Bateriku.com’s commitment to guide its customers to the closest PETRONAS AutoExpert outlets during car breakdowns, ensuring immediate and adept assistance from skilled technicians, and thereby elevating overall customer satisfaction.
Chong Wen Hong, General Manager Sales B2C of PLMMSB, said, “This partnership denotes a significant milestone for both PETRONAS AutoExpert and Bateriku.com. We are unwavering in our commitment to harness Bateriku.com’s extensive network, digital prowess, and customer base to fuel and uphold the onward growth of PETRONAS AutoExpert. Underscoring our promise to make your everyday life simpler and better, our customers will experience an unprecedented level of service, convenience, and value-added benefits through this alliance.”
In addition, Bateriku.com, through the gig mobile technician ecosystem, BHero, is set to offer value-added services to PETRONAS AutoExpert outlets, which include on-demand parts delivery, ensuring swift access to necessary components for repairs or maintenance. Bateriku.com also extends customer vehicle pick-and-drop services, allowing a hassle-free experience for customers having their vehicles serviced at PETRONAS AutoExpert outlets.
Sharifah Shafeeza, Executive Director of Bateriku.com, expressed her excitement about the collaboration, “We are delighted to partner with PLMMSB and PETRONAS AutoExpert. This collaboration allows us to leverage our network and digital platform to enhance customer experiences and ensure their satisfaction. Together, we will drive advancements in the automotive retail market and further cement our positions as industry leaders.”
About PETRONAS Lubricants Marketing Malaysia (PLMM) Sdn Bhd
PETRONAS Lubricants Marketing Malaysia (PLMM) Sdn Bhd (formerly known as Lub Dagangan Sdn Bhd) is a wholly-owned subsidiary of PETRONAS Dagangan Bhd undertaking the Sales, Marketing, Distribution and Technical Service of PETRONAS Lubricant products within Malaysia. Our product portfolio encompasses Passenger Car Motor Oils (PCMO), Motorcycle Oils (MCO), Commercial Vehicle Lubricants (CVL) as well as Industrial and Marine Lubricants (IML) that caters for consumers, commercial and industrial consumption.
About PETRONAS AutoExpert
PETRONAS AutoExpert is a business unit under PETRONAS Lubricants Marketing Malaysia (PLMM) Sdn Bhd’s that manages PLMM’s network of automotive service providers offering top-end products and high-quality car maintenance services, providing convenience to customers by bringing together PETRONAS’ fluid technology and technical expertise under one roof. At PETRONAS AutoExpert service centre, customers can be assured of efficiency and attention from specially trained mechanics utilising the latest tools and technology to conduct vehicle inspection, engine diagnostics, oil change and more.
