Hong Leong Bank’s Nationwide Chinese New Year Open Houses and Promotions

Hong Leong Bank’s Nationwide Chinese New Year Open Houses and Promotions

In celebration of the recent Chinese New Year, Hong Leong Bank (“HLB” or “the Bank”) organized its branch open houses at selected locations nationwide on the 3rd and 4th of February 2024, showcasing the Bank’s dedication to cultivating strong connections with its customers and the community.

The open house event offered HLB customers and community members an opportunity to partake in the joyous celebrations and experience the rich traditions associated with Chinese New Year. Customers were treated to a spectacular lion dance performance, participated in the traditional “lou sang” toss for prosperity, as well as relished light refreshments, and received exclusive gifts as tokens of good fortune.


The branch open houses also coincided with ‘Li Chun’, which took place from 4th to 5th February 2024, an auspicious period for making financial investments. Customers attending the HLB branch open houses had the opportunity to make deposits into their HLB accounts on ‘Li Chun’ to symbolize the growth of wealth and prosperity in the upcoming year.


According to Andrew Jong, Managing Director of Personal Financial Services of HLB the branch open houses served as an expression of gratitude towards the Bank’s customers and the communities for their unwavering support and patronage. 

“We value every opportunity to engage with our customers so that we can foster a deeper understanding of their needs and aspirations. This understanding enables us to provide tailored products and services, as well as personalized financial advisory, in line with our “Built Around You” customer-centric approach.


“Take wealth management as an example where we recently organized wealth symposiums in Kuala Lumpur and Penang to empower our customers with valuable investment insights. We see ourselves as a partner in our customers’ wealth journey, and through our customer-centric approach, we strive to create personalized financial solutions tailored to different risk appetites and needs. Our team of professional financial advisors, including relationship managers, is committed to ensuring that customers have a comfortable and informed investment experience, leading to enduring prosperity.”


HLB offers convenient self-managed investments through HLB Connect Online, with a low entry point of just RM50. Furthermore, customers can benefit from the guidance of professional wealth managers to plan for various financial goals such as children’s education, retirement, and legacy needs. The Bank’s diverse solutions aim to help customers unlock untapped potential and achieve sustainable growth by building a dynamic investment portfolio across Malaysia, Singapore, and other regions.


As part of the CNY celebration, HLB has lined up exclusive promotions and offers for its customers on a range of banking products and services, including wealth management, savings accounts, and investment opportunities. For more information, customers are encouraged to visit their nearest HLB branch or the Bank’s official website: https://www.hlb.com.my/en/personal-banking/home.html