Category: Sale

  • Step Into Style: Sam Edelman Unveils Fall/Winter 2025 Collection in Malaysia

    Step Into Style: Sam Edelman Unveils Fall/Winter 2025 Collection in Malaysia

    Sam Edelman, the acclaimed American designer known for stylish and high-quality footwear, has introduced new pieces from its Fall/Winter 2025 Collection, offering a fresh take on chic and timeless silhouettes. The collection features bold and elegant designs suitable for everything from office wear to casual outings, combining style and comfort for the modern woman.

    Key highlights of the new additions include the Bay Slide in Rich Chocolate, the Avira Flats in French Merlot, Ivory, and Rich Chocolate, as well as the Althea sneakers in Cow Print and Modern Ivory. Each design is crafted to empower women to express their individuality with confidence this season, blending versatility with signature sophistication.

    The Bay Slide sandal, priced at RM609, is a warm-weather essential elevated with Sam Edelman’s signature polish. Its sleek silhouette and glossy finish make it ideal for poolside afternoons or weekend brunches, effortlessly pairing with both casual and resort-ready looks. The Avira Mary Jane, starting from RM669, combines all-day comfort with a feminine touch, featuring rich suede textures and classic strap details that add elegance to workwear or off-duty outfits.

    The Althea sneakers, priced from RM609, reinterpret classic menswear elements through a refined feminine lens, offering structured yet versatile footwear with contemporary appeal. The Cow Print version makes a playful statement with its plush calf-hair texture, perfect for dressing up or down, while the Modern Ivory version provides a minimalist, neutral-toned alternative that echoes Sam Edelman’s understated elegance.

    The Fall/Winter 2025 Collection is now available at Sam Edelman’s first boutique in Malaysia, located at The Gardens Mall (Lot F-222), giving fashion enthusiasts the opportunity to explore these stylish, versatile designs in person.

  • vivo Malaysia Unveils V60 Lite 5G First Sales Featuring Free Gifts and Special Rebates Worth Up to RM1,070

    vivo Malaysia Unveils V60 Lite 5G First Sales Featuring Free Gifts and Special Rebates Worth Up to RM1,070

    vivo Malaysia proudly announces the nationwide first sales of its newest smartphone, the vivo V60 Lite 5G, happening from 18 October to 30 November 2025 at selected vivo Concept Stores. This latest addition to the V Series lineup is built to deliver the perfect mix of style, performance, and dependability, offering Malaysians an elevated smartphone experience at an unbeatable value. To mark its launch, vivo Malaysia is offering exclusive rewards such as free gifts worth up to RM1,070, attractive rebates, and flexible instalment plans that make upgrading to the vivo V60 Lite 5G easier than ever.

    The vivo V60 Lite 5G takes mobile photography to new heights with its 50MP Sony IMX882 main camera, paired with AI Master Aura Light Portrait technology that enhances portrait shots with balanced and natural lighting, even in dim environments. Beyond its imaging power, the device is designed with durability in mind, featuring advanced shield glass protection, SGS Five-Star Drop Resistance, and Military-Grade anti-drop certification to ensure it can withstand life’s daily challenges without compromising style or function.

    Customers who purchase the vivo V60 Lite 5G during the first sales period can enjoy a comprehensive list of perks, including a 1+1 Year Extended Warranty, 1-Year Screen Crack Protection, 1-Year Back Cover Protection, and Multi-Region Warranty coverage. vivo Malaysia is also including a limited Holiday Vibes Gift Set and rebates of up to RM300, alongside a 0% interest instalment plan to offer greater flexibility and value to its customers.

    To make smartphone ownership even more convenient, vivo Malaysia is extending its Buy Now, Pay Later Instalment Plan from 3 October to 30 November 2025. Through SPayLater, buyers can enjoy 10% off (capped at RM100) with a minimum spend of RM500 and opt for instalment plans of up to 24 months. For those using PayLater by Grab, customers will receive RM100 off with a minimum spend of RM1,000 and enjoy 0% instalment plans for up to 4 months using the promo code VIVOPL100.

    A nominal 1.5% monthly fee applies for SPayLater instalment plans of 3 months or more, and for PayLater by Grab plans of 8 or 12 months. Customers purchasing the vivo V60 Lite 5G during the promotional period will also enjoy exclusive rebates of RM200 for the 12GB + 256GB model and RM300 for the 12GB + 512GB model, available exclusively at selected vivo Concept Stores.

    Perfectly balancing innovation and affordability, the vivo V60 Lite 5G is built for users who want to do more, capture more, and stay connected longer without compromise. Don’t miss the chance to own this latest vivo innovation and enjoy the exclusive rewards before the promotion ends on 30 November 2025.

    For more details, visit the official vivo Malaysia website at www.vivo.com/my and stay connected through Facebook and Instagram.

  • Shopee 9.9 Super Shopping Day hadir dengan penjimatan RM500 juta dan penghantaran 14 kali lebih pantas untuk rakyat Malaysia

    Shopee 9.9 Super Shopping Day hadir dengan penjimatan RM500 juta dan penghantaran 14 kali lebih pantas untuk rakyat Malaysia

    Shopee 9.9 Super Shopping Day sekali lagi menegaskan kedudukannya sebagai acara beli-belah atas talian terbesar di Malaysia dengan pencapaian baharu menerusi tawaran menarik, penghantaran pantas serta hiburan livestream bersama duta jenama Johan “Jojo” Ghazali. Dari diskaun besar hingga penghantaran ekspres, rakyat Malaysia merasai pengalaman membeli-belah yang lebih menyeronokkan berbanding tahun sebelumnya dengan penjimatan besar, proses daftar keluar lebih mudah dan suasana membeli-belah yang lebih mengujakan.

    Selaras dengan janji Lagi Murah, pengguna berjaya menjimatkan lebih RM500 juta sepanjang kempen melalui ribuan baucar yang ditebus dalam pelbagai kategori termasuk kesihatan, kecantikan, perumahan, hiasan, barangan harian dan haiwan peliharaan dengan kasut dan aksesori elektronik menjadi antara produk paling laris. Shopee juga memenuhi janji Lagi Cepat dengan menghantar lebih 1.2 juta barangan dalam tempoh 24 jam pertama iaitu 14 kali ganda lebih pantas berbanding tahun 2024, sekali gus memberikan pengalaman penghantaran yang lebih memuaskan.

    Komitmen ini turut memberi kesan positif kepada penjual apabila ramai mencatatkan peningkatan pesanan yang ketara termasuk Wow Collection Hijabs yang merekodkan lonjakan 190 peratus hasil daripada trafik berkualiti, pelanggan baharu dan kadar penukaran yang lebih tinggi. Kejayaan ini turut dipacu oleh ekosistem kandungan interaktif Shopee seperti Shopee Live dan Shopee Video yang menyediakan ruang untuk penjual berhubung terus dengan pembeli.

    Shopee Live sekali lagi menjadi tumpuan dengan peningkatan sehingga 12 kali ganda pesanan berbanding hari biasa, disertai hiburan livestream, tawaran eksklusif dan sesi interaktif yang menjadikan pengalaman membeli-belah lebih meriah. Sepanjang kempen, Shopee Live membantu pengguna berjimat sebanyak RM67 juta dengan penglibatan yang mencecah 300 juta tontonan pada hari kemuncak, melonjak tinggi berbanding tahun lalu. Penjual tempatan seperti Elgini dan ShahidaDherbs turut menikmati kejayaan besar dengan peningkatan pesanan berganda hasil pendedahan melalui Shopee Live dan Rancangan TV 9.9.

    Shopee Video pula berperanan penting dalam penemuan produk melalui kandungan ringkas yang kreatif dan autentik, membolehkan penjual menjangkau audiens baharu dengan peningkatan pesanan sehingga 13 kali ganda berbanding hari biasa. Sepanjang kempen, rakyat Malaysia berjimat RM32 juta melalui pembelian di Shopee Video yang juga mencatat 60 juta tontonan pada hari kemuncak, menjadikannya enjin utama beli-belah berasaskan kandungan. Jenama seperti AllGoodThings turut merekodkan peningkatan jualan konsisten sebanyak 40 peratus hasil daripada pendedahan di Shopee Video.

    Keseluruhan kempen 9.9 Super Shopping Day membuktikan komitmen Shopee untuk kekal sebagai platform e-dagang yang paling dipercayai di Malaysia dengan terus menawarkan pengalaman membeli-belah yang lebih berpatutan, pantas dan menyeronokkan untuk semua pengguna.

  • R&F Mall Johor Bahru and R&F Princess Cove Host Tenant Signing Ceremony and Partner Appreciation Event

    R&F Mall Johor Bahru and R&F Princess Cove Host Tenant Signing Ceremony and Partner Appreciation Event

    In a lively celebration held at the R&F Princess Cove Sales Gallery today, R&F Mall Johor Bahru and R&F Princess Cove hosted a new tenant signing ceremony and appreciation reception. The event welcomed an exciting lineup of new brand partners while showing gratitude to long-standing tenants. This occasion marks an important milestone in R&F’s commercial strategy and signals a vibrant new phase for Johor Bahru’s retail and lifestyle scene.

    R&F Mall is introducing a dynamic mix of renowned brands across various sectors including food and beverage, retail, beauty, and entertainment, bringing fresh energy and offerings to the city’s commercial hub. New tenants include Malaysia’s first flagship theme park JB1 Kids Theme Park, Pao Xiang Bak Kut Teh as the first in Southern Malaysia, Escape Room which is the largest in Southern Malaysia spanning nearly 10,000 square feet, international lifestyle retailer MINISO, Asia’s largest privately-owned Laser Battle operator, Laser Battle, Spring Garden Food Court offering diverse culinary delights, and EONSPHERE for Chinese goods and groceries. The full new brand line-up includes Spring Garden Food Court, Xiao Shi Hou Xiang, Pao Xiang Bak Kut Teh, Dongbei Cuisine, Su Xiao Xian, Bing Xue, Sek Bao in food and beverage, EONSPHERE and MINISO in retail, Jean Yip and LuxDerm in beauty and wellness, and Escape Room, Laser Battle, JB1 Kids Theme Park, and WOMEI Cinema in entertainment. Meanwhile, R&F Marina Place welcomes Hai Xian Lao and NOXX which offer stylish and immersive lifestyle experiences aimed at younger and trendier audiences.

    The signing ceremony drew an enthusiastic turnout of partners and guests, with R&F’s leadership team and brand representatives officiating the signing and capturing memorable photo moments. A networking session followed, providing an open platform for collaboration and resource sharing among tenants and fostering valuable connections. The event concluded with a relaxed tea reception, further strengthening relationships in a friendly and engaging setting.

    With a strong vision for growth and urban commercial transformation, R&F Malaysia is focused on continuously upgrading brand offerings, enhancing customer experiences, and developing thematic environments to create a vibrant and inclusive retail destination. New tenants will launch progressively, positioning R&F Mall and R&F Princess Cove to strengthen their presence in Johor Bahru while working closely with brand partners to build a thriving urban lifestyle hub. For more information about R&F Mall, visit R&F Mall’s Facebook, Instagram, and TikTok.

  • AG Autoworld Rings in Merdeka Month with X50 Sport Drive Carnival and AG Club Launch, Showcasing a Lifestyle-Centric Proton Experience

    AG Autoworld Rings in Merdeka Month with X50 Sport Drive Carnival and AG Club Launch, Showcasing a Lifestyle-Centric Proton Experience

    During this Merdeka month, AG Autoworld raised the bar for Proton dealership events across Malaysia with the All-New X50 Sport Drive Carnival and the launch of AG Club, combining automotive excitement with lifestyle experiences. As an award-winning Proton 4S dealer in southern Johor, AG Autoworld transformed the event into a celebration of national pride, attracting customers, partners, and the community for a weekend filled with activities.

    The event featured an interactive space where guests could test drive the upgraded Proton X50, experiencing its turbocharged performance, advanced safety features, and refined comfort. With support from AG Autoworld product specialists, attendees explored how the X50 balances power, technology, and everyday usability, establishing itself as one of Proton’s most popular SUVs.

    A key highlight was the introduction of AG Club, Malaysia’s first customer loyalty programme within a Proton dealership. Every AG Autoworld buyer receives lifetime membership, unlocking exclusive privileges, access to special events, and perks from partner brands. The launch included eight founding partners: Muzart International, Caltex Kee Fatt, Trapo, L&Co, August Drips, Thai Imperial, Big Foot Ancestor, Lydia Skin Care, Catalina Gelato, and AG Motor, offering members lifestyle benefits ranging from art and beauty care to gourmet treats, premium fuel, and vehicle services.

    The carnival incorporated patriotic elements in celebration of Merdeka, featuring lively DJ performances, family-friendly games, and food experiences that appealed to both car enthusiasts and lifestyle seekers. By combining automotive experiences with a loyalty-driven ecosystem, AG Autoworld is redefining the Proton dealership experience and fostering a sense of community that extends beyond car ownership.

    The All-New X50 Sport Drive Carnival and AG Club launch represent a significant milestone for AG Autoworld. As Proton strengthens its nationwide presence, AG Autoworld is leading in southern Johor by promoting national pride, customer loyalty, and innovative, community-focused experiences, creating memorable moments that go far beyond traditional car sales.

  • Grab the ZEISS Portrait Master for only RM1,999! Experience the vivo V60 Superday live in KL & Selangor

    Grab the ZEISS Portrait Master for only RM1,999! Experience the vivo V60 Superday live in KL & Selangor

    The ZEISS Portrait Master vivo V60 is making its way to town and this is your chance to experience it firsthand. Starting from only RM1,999, this new ZEISS Portrait flagship brings you professional level photography with its 50MP ZEISS Super Telephoto camera, 10x ZEISS Telephoto Zoom Portrait that can reach up to 100x, and ZEISS Multifocal Portrait featuring the golden 85mm and 100mm focal lengths. You can expect stunning depth, lifelike ZEISS colours and sharp details, all presented in the eye catching Berry Purple finish.

    Visitors can also enjoy exciting treats while checking out the device. Pick up your participation gift, cool down with free ice cream or fluffy cotton candy, and strike your best pose at the Zsiga photobooth alongside our adorable POP MART friend. Superday visitors will also get to enjoy special promotions with every purchase, exclusive deals on selected items and a limited edition vivo V60 POP MART Zsiga Collaboration gift box included with every unit.

    Superday will be happening from 15 to 21 September 2025 at the Concourse in Plaza Low Yat Kuala Lumpur, from 16 to 21 September 2025 at the First Floor in front of Nitori at 1 Utama Shopping Mall Selangor, and from 18 to 21 September 2025 at the UG Floor Atrium in Setia City Mall Selangor.

    Customers can look forward to exclusive rewards during this event. The first 20 buyers of the vivo V60 will walk away with special gifts. Buyers from the first to the tenth unit will receive a POP MART Zsiga Gift Box while buyers from the eleventh to the twentieth unit will take home a vivo V60 Exclusive Luggage. Every purchase of any vivo smartphone during the event also gives you the chance to enter the Lucky Draw with prizes worth up to RM1,500. Terms and conditions apply.

  • Finnish Baby Boxes Given Free to Malaysian Mothers Through Mamaway’s Nationwide CSR Campaign

    Every child deserves to start life in a space that is safe and full of love. With this principle in mind, Mamaway Malaysia, a trusted name in maternity and infant care, is introducing the Baby Box Campaign. This year-round CSR program provides free Baby Boxes to expectant mothers and parents welcoming their newborns.

    Taking inspiration from the Finnish Baby Box tradition, which has safeguarded countless infants around the world, the Mamaway Finnish Baby Box offers a secure, breathable and clutter free place for babies to sleep. It reduces the risks of unsafe co-sleeping, giving newborns a simple and protected resting space while allowing mothers the peace of mind to heal, bond and enjoy the early days of parenthood.

    Although national surveys do not give exact figures on co-sleeping related deaths in Malaysia, data shows that 61.1 percent of Malaysian mothers share their sleeping space with their babies. More than 60 percent of them continue to bed-share during at least the first week after birth, largely to support breastfeeding, which encourages frequent feeding, strengthens the mother-child bond and improves overall breastfeeding success.

    Mamaway Malaysia is giving away free Finnish Baby Boxes to expecting and new mothers, which can be redeemed at any Mamaway outlet — IOI City Mall (Putrajaya), Bellisa Row (Penang), Mid Valley Megamall (Kuala Lumpur), Setia Tropika (Johor Bahru), or Mid Valley Southkey (Johor Bahru) — with just a presentation of the official government-issued ‘Buku Pink’ maternity record book.

    Sadly, several recent cases have revealed the dangers of co-sleeping when unexpected accidents occur. One heartbreaking example was in Melaka, where a three-month-old infant lost his life after his father, who suffered a sudden heart attack, collapsed onto him while they shared the same bed. Situations like this emphasize the need for babies to have a safe and separate sleeping space.

    Mamaway sees its responsibility as more than just creating products. The company believes in building healthier and safer beginnings for families. Through this campaign, Mamaway hopes to support traditional practices while offering a safer, practical alternative that protects babies and still allows parents to keep their closeness.

    “Parenting is not about how much you spend but about knowing the right approach. Mamaway acts like a safety net. As you go through this stage, we are here to support you,” said Deborah Liu, Founder of Mamaway. For the past two decades, Mamaway has dedicated itself to easing the journey of motherhood by providing products, knowledge and care that reduce challenges from pregnancy through to parenthood.

    The Baby Box comes with the option of a medical grade hydrofoam mattress that is hypoallergenic, non toxic and compliant with European safety standards, having passed 223 SGS toxicity tests. This mattress not only ensures safe sleep but also offers parents greater peace of mind. Beyond its function as a sleeping space, the Finnish Baby Box is lightweight, durable and hygienic, making it a versatile resting place that can be moved easily around the home, whether mothers are cooking, doing chores or simply keeping their baby nearby.

    To participate in the campaign, mothers only need to bring their Buku Pink, the official government maternity record, to any Mamaway outlet including IOI City Mall Putrajaya, Bellisa Row Penang, Mid Valley Megamall Kuala Lumpur, Setia Tropika Johor Bahru or Mid Valley Southkey Johor Bahru. Expectant mothers are entitled to redeem a Finnish Baby Box for free, and they may add the certified hydrofoam mattress at 50 percent off with any purchase. Mothers with babies under two months old are also eligible for the same offer, ensuring an affordable and safer start for their little ones.

    For further details and the latest updates, visit Mamaway’s website, Facebook and Instagram.

  • This 9.9, Shop Non-Stop and Stay Guilt-Free!

    This 9.9, Shop Non-Stop and Stay Guilt-Free!

    Shopping in Malaysia has always carried deeper meaning than simply exchanging money for goods. It is often tied to lifestyle choices, aspirations and even emotions. For many, shopping is a guilty pleasure, whether it is chasing the latest promotions, following trends or indulging in retail therapy. This 9.9, Lazada is redefining that experience by transforming guilty pleasures into guilt free ones. Every purchase now comes with guaranteed savings, authentic products and bundle offers that deliver real value, making each checkout a smart decision rather than an indulgence.

    The Lazada 9.9 Mega Brands Sale, happening from 8 September at 8PM until 11 September 2025, places this promise at the forefront. Powered by LazMall and the Lowest Price Guaranteed (LPG), the festival is packed with unbeatable vouchers, jaw dropping discounts, surprise promotions and Crazy Mega Brand Offers that make shopping more rewarding than ever. To build anticipation, Lazada will also drop nightly teaser deals from 5 to 8 September at 7:59PM, giving shoppers an early taste of the excitement leading up to one of Malaysia’s most anticipated shopping events.

    One of the biggest highlights is LazMall with LPG, where Malaysians can shop confidently knowing products are authentic, deliveries are reliable and returns are free within 30 days. That means items such as Lancôme skincare, Huawei devices or Nike sneakers come with the same assurance you would expect from the physical store but at more attractive prices. Savings are also maximised during Crazy Brand Mega Offers, where discounts reach up to 90 percent and vouchers can be stacked for even greater value. From weekly groceries and family essentials to premium lifestyle products, shoppers can enjoy bargains worth boasting about.

    For those who prefer guided picks, Lazada has curated Mesti Beli, a list of highly recommended items that are already trusted and loved by Malaysians. It removes the hassle of endless scrolling and second guessing purchases, leaving only popular and reliable choices. On top of that, Chup Dulu allows customers to secure their desired products in advance. By placing a small deposit between 23 August and 8 September, items are reserved and can be completed with the remaining payment on 9 September. With additional campaign vouchers worth up to RM999, this feature ensures no favourite item slips away.

    Beyond deals, Lazada also rewards shoppers through LazCoins. Each purchase accumulates coins that can be redeemed for extra savings, turning every checkout into double rewards. Another star feature is the Hall of Fame, which spotlights iconic brands and best selling products in Malaysia. With exclusive offers, storewide vouchers and stackable perks like free shipping and LazCoins, it brings confidence and assurance to every transaction.

    To add more thrill, Lazada is introducing LazMall Boxes filled with surprises. Shoppers can grab a Surprise Box for just RM9 with contents worth up to RM600, or explore RM99 Brand Boxes packed with premium products from popular names like Habib, Huawei and Huggies at discounts exceeding 50 percent. These boxes combine affordability with the joy of discovery, making luxury items more accessible while keeping the experience fun and rewarding.

    Meanwhile, the RM19 All Out Deals deliver incredible value with over RM90,000 worth of products across more than 30 top brands, all priced at just RM19. Available exclusively during the 9.9 period at midnight, 8AM and 9PM daily on the Lazada app, these deals reward the fastest fingers with unbelievable bargains. Participating brands include Airbot, Huawei, Pandora, Logitech, Skintific, Tefal and many more, ensuring variety for every shopper.

    The shopping excitement continues throughout the day with Flash Vouchers and Happy Hour deals. From early morning vouchers to afternoon specials, combined with LazFlash and LazSubsidy offers, the rush of savings never slows down. Shoppers are also encouraged to maximise value by stacking vouchers from stores, platforms, free shipping and payment options at checkout, ensuring premium items such as gadgets, skincare and fashion pieces remain within easy reach.

    This 9.9, Lazada proves that shopping does not need to come with guilt. With Crazy Brand Mega Offers, curated favourites, Surprise Boxes and Hall of Fame essentials, every ringgit stretches further while maintaining authenticity and value. Lazada is bringing Malaysians the joy of shopping as it should be, one that is big on savings, trustworthy and most importantly, guilt free.

    For more information, visit the Lazada app or follow #LazadaMY on social media for the latest updates.

  • Tony Leung Joins Skechers as Asia-Pacific Brand Ambassador, Fronting Campaigns for the Iconic Hands Free Slip-ins®

    Tony Leung Joins Skechers as Asia-Pacific Brand Ambassador, Fronting Campaigns for the Iconic Hands Free Slip-ins®

    Skechers, known as The Comfort Technology Company and a global leader in lifestyle and performance footwear, has named internationally renowned actor Tony Leung as its brand ambassador for the Asia-Pacific region. Together they have unveiled a campaign called “Explore Your Comfort,” inviting people to experience life through the brand’s signature innovations.

    The collaboration emphasizes Skechers’ dedication to comfort while aligning with Tony Leung’s personal philosophy on living well. Zann Lee, Managing Director of Skechers Southeast Asia, explained that comfort is more than just a physical sensation; it is a mindset that helps people move through life with confidence and ease. Tony Leung’s understated style and acclaimed career reflect a grounded, authentic, and quietly powerful presence.

    This partnership goes beyond a typical celebrity endorsement by illustrating what comfort truly means in everyday life. With lightweight cushioning, adaptive support, and thoughtfully designed products, Skechers brings ease, style, and confidence into daily routines. Tony Leung describes life as a balance of activity and pause, where comfort can be experienced at every step.

    In the campaign’s long-form commercial, Tony Leung moves naturally through everyday scenarios, showcasing the versatility of Skechers’ offerings. Products like the Hands Free Slip-ins, GOwalk 8, and Max Cushioning Glide Step technology feature breathable insoles, stable cushioning, and supportive midsoles, making them suitable for commuting, walking, running, and other daily activities.

    With his role, Skechers is launching an integrated campaign that reinforces the idea of comfort as a lifestyle choice. Tony Leung’s involvement also strengthens the brand’s presence across age groups, style preferences, and social circles, marking an important step in turning practical comfort into a defining lifestyle statement.

    In a marketplace crowded with over-engineered concepts, Skechers remains focused on authentic comfort. By combining functional product benefits with emotional connections, the brand builds lasting trust with consumers while delivering comfort that is genuine, reliable, and resilient.

  • From Streets to Runway: Skechers Unveils Hotshots Collection and MSYD Collaboration at Suria KLCC

    From Streets to Runway: Skechers Unveils Hotshots Collection and MSYD Collaboration at Suria KLCC

    Skechers, known globally as The Comfort Technology Company™ and a leader in lifestyle and performance footwear, made an impactful return to Kuala Lumpur Fashion Week 2025 with a presentation that merged bold, contemporary style with its signature all-day comfort. Held at the iconic central concourse of Suria KLCC, the high-energy showcase drew more than 450 guests including fashion insiders, media representatives and key influencers. Under the creative styling of well-known fashion figure Min Luna (@minluna), the runway was transformed into a cohesive, trend-driven display of movement, personality and innovation.

    The centrepiece of the event was Skechers’ exclusive collaboration with rising Malaysian designer Masyadi Mansoor, better known as MSYD, bringing together authentic local streetwear influences and the brand’s distinctive design DNA. The Skechers x MSYD collection reimagines comfort-first clothing with an urban edge, reflecting the energy of modern street culture while staying true to the brand’s commitment to wearability. Guests were also treated to a first preview of Skechers’ new lifestyle sneaker line, scheduled for release in September 2025.

    Speaking at the event, Ms. Zann Lee, Managing Director of Skechers Southeast Asia, said that KLFW remains an important platform for the brand to present its evolving identity. She explained that the collaboration with MSYD pushed the boundaries by blending local streetwear aesthetics with Skechers’ comfort innovation in a collection designed for people on the move. She also expressed excitement over the launch of the Hotshots sneakers on the runway, calling them a standout addition to the lifestyle portfolio that she hopes fans and the fashion community will embrace.

    MSYD, known for his experimental silhouettes and bold, layered styling, brought his distinct creative voice to the collaboration. The collection featured pieces that were both practical and stylish, such as a long-sleeved shirt with clean tailoring and a relaxed fit, a raglan sleeve tee with contrast detailing and bold co-branding, and an oversized quilted sling bag with a padded, soft-structured form. Each design reflected MSYD’s belief in merging functionality with artistic expression, capturing what he described as the raw, expressive and constantly moving spirit of the streets.

    The runway also marked the official debut of the Skechers Hotshots Collection, unveiled at KLFW on 6 August. This lifestyle sneaker series combines retro court-inspired designs with contemporary streetwear appeal, crafted with durable leather and suede overlays and equipped with Skechers’ Air-Cooled Memory Foam® insoles. The collection introduced three unique styles, Pyke, Kickoff and Cool Glow, each offering a distinct interpretation of casual streetwear for style-conscious men and women.

    In addition to the collaboration with MSYD and the launch of the Hotshots line, the KLFW presentation showcased other Skechers lifestyle favourites styled by Min Luna, including the Skechers Sport Monster Evo, Skechers Court Classics Jade and Skechers D’Lites Series. The show reflected Skechers’ evolution from its performance-focused heritage toward a stronger presence in the fashion space, without compromising the comfort that defines the brand.

    Both the Skechers x MSYD Collection and the Hotshots Collection, launched on 6 August 2025, are now available at selected Skechers concept stores such as Pavilion KL, Suria KLCC, The Exchange TRX Mall and 1 Utama Shopping Centre. With its powerful return to KLFW, Skechers continues to champion movement, individuality and self-expression, proving that style and comfort are no longer separate worlds but a perfect match.