Great news for Johoreans! MR D.I.Y. Group [M] Berhad, Malaysia’s favourite home improvement retailer, has officially launched its new MR D.I.Y. PLUS flagship store at The Mall, Mid Valley Southkey, Johor Bahru. This new store promises to deliver an exceptional shopping experience with its innovative design and comprehensive selection of home improvement products.
The opening of this flagship store marks another milestone in MR D.I.Y.’s ongoing commitment to offering Malaysians high-quality products at affordable prices. Drawing inspiration from the rich heritage and dynamic spirit of Johor, the store’s design reflects the multifaceted essence of the state. Johor, known for its historical significance, vibrant culture, and economic growth, served as the perfect muse for this extraordinary concept.
Incorporating a “Jewel” theme, the store features a grand gemstone-inspired entrance that sets the tone for what’s inside. Shimmering ruby-red diamond artwork and geometric designs further enhance the store’s unique aesthetic. The overall design brings a modern yet cultural touch, creating a memorable space that resonates with Johoreans and visitors alike.
At the heart of the store lies a striking Jewel Artpiece—a masterpiece that highlights Johor’s beauty and heritage through intricate gemstone designs. This stunning visual centerpiece not only adds to the store’s allure but also serves as an ideal photo opportunity for those looking to capture the spirit of Johor.
Speaking at the launch, Alex Goh, MR D.I.Y. Group’s Head of Marketing, emphasized the company’s commitment to offering fresh concepts that engage customers and celebrate local culture. “As Malaysia’s largest home improvement retailer and a proud homegrown brand, we strive to create experiences that connect with our community. The ‘Jewel’ theme honors Johor, a state that symbolizes progress and dynamism, and we are proud to deliver an extraordinary retail journey that celebrates the local spirit,” said Goh. “This flagship store at Southkey reflects Johor Bahru’s vibrant community and rapid growth, making it the perfect location for our largest store yet.”
The MR D.I.Y. PLUS flagship store spans an impressive 33,000 square feet, making it the largest outlet in the MR D.I.Y. family. It offers an extensive range of over 17,000 products from the Group’s various brands, including MR D.I.Y., MR. DOLLAR, MR. TOY, and EMTOP. Whether you’re looking for home improvement supplies, toys, or household goods, the store caters to every need, making it a one-stop destination for all customers.
Not just about shopping, the MR D.I.Y. PLUS store at Southkey introduces engaging and interactive experiences to enhance the customer journey. Features such as an interactive LED screen with motion sensors, dedicated promotional areas, and a workshop space bring a new level of interactivity to the shopping experience. Additionally, the retailtainment zone, a permanent playground, and an artistic infinity room provide a fun, family-friendly environment that encourages creativity and exploration.
The store’s grand opening is set to be a celebration in itself, with a range of exciting promotions and activities taking place from November 18 to 24, 2024. These special offers will ensure that customers not only enjoy a unique shopping experience but also leave with incredible deals on their favourite products.
This MR D.I.Y. PLUS outlet is the latest addition to a growing list of MR D.I.Y. stores across the nation. The first MR D.I.Y. PLUS store, which opened in Mid Valley Megamall, Kuala Lumpur, in 2022, set the stage for the brand’s expansion into larger flagship stores designed to offer a comprehensive, interactive shopping experience.
Since its inception in 2005, MR D.I.Y. has become a household name in Malaysia. Over the years, the company has expanded its range with MR TOY (2019), MR DOLLAR (2020), MR D.I.Y. Express (2021), and MR D.I.Y. PLUS (2022), alongside its franchise partnership with EMTOP, which opened its first outlet in Malaysia in 2023.
With its continued focus on innovation and community engagement, MR D.I.Y. Group is not just shaping the future of retail but also creating spaces where Malaysians can shop, learn, and engage in new and exciting ways.
For more information on MR D.I.Y. PLUS and to stay updated on future promotions, visit the official MR D.I.Y. website, www.mrdiy.com, or its e-commerce platform at www.mrdiy.com.my. You can also follow the brand on its social media channels, including Facebook, Instagram, and TikTok, to catch the latest news and offers.
