Shoppers at MyTOWN Shopping Centre were treated to a vibrant and memorable afternoon as the Centre Court came alive with families and customers celebrating the 50th anniversary of Lee Swee Kiat Group Berhad. The highlight of the event was the live Spend & Win Grand Lucky Draw, which brought excitement and anticipation to all attendees. Napure brand ambassador Diana Danielle made a special appearance, delivering a dazzling performance before taking part in the live draw for the campaign’s grand prizes. Napure also unveiled its limited-edition Blind Box collection, featuring a captivating stage presentation by Napure Brand Ambassador Amber Chia. With her signature elegance, Amber introduced the three unique characters through an engaging catwalk showcase.
The Spend & Win Grand Lucky Draw campaign, which ran from March 25 to November 25, attracted over 1,800 entries from customers who spent a minimum of RM3,000 on participating products. Major prizes included Proton’s first electric vehicle, the e.MAS 7, a European holiday, a Louis Vuitton bag, a Disney cruise, Dyson Airwraps, and Cuckoo home appliances. In addition to the grand draw, customers could participate in the mini draw, a guaranteed prize redemption event featuring rewards such as trips to Bangkok, dinner at KL Tower, Sunway Lagoon annual passports, and Labubu plushies.
The lucky draw marked a milestone in LSK Group’s 50-year journey in Malaysia’s manufacturing sector. Founded in 1975 as a furniture trading business, the company has grown into one of the nation’s longest-standing bedding manufacturers, producing and distributing renowned brands including Napure, Tempur, Englander, Stressless, and Viscopedic. Over the years, LSK Group has achieved several milestones, including a listing on Bursa Malaysia, establishing itself as Malaysia’s leading natural-latex bedding manufacturer, earning multiple Malaysia Book of Records recognitions, and obtaining certification for its organic latex under the Global Organic Latex Standard. Strategic moves such as shifting from agency distribution to a direct-to-consumer model and collaborations with Cuckoo International have strengthened its market presence and expanded product offerings.
Dato’ Eric Lee Kong Sim, Managing Director of LSK Group, said, “Celebrating 50 years is not just about our journey as a company, it’s about the trust and support of Malaysians who have been with us every step of the way. This lucky draw is our way of giving back and sharing this milestone with the people who made it possible. Seeing families and fans enjoying the day, and having Diana Danielle and Amber Chia join us, truly made the celebration special.”
Visitors enjoyed a range of family-friendly activities and anniversary promotions, including discounts of up to 50% on selected mattresses, complimentary designer bedframes and bedding accessories, and a limited-edition Napure blind-box plush collectible for qualifying purchases. As prize winners collected their awards, Diana Danielle and Amber Chia engaged with fans, creating memorable moments. LSK Group representatives expressed gratitude to customers and partners, noting that the 50th anniversary not only celebrated the company’s legacy but also marked the beginning of its next chapter in Malaysia’s bedding industry.
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