Kuala Lumpur, 9 April 2019 – For the first time in Malaysia, Vivo showcased the futuristic APEX 2019 today in an exclusive strategic partners invite-only event. Invitees were among the first to experience the concept smartphone up close and personal.
Vivo first introduced the new APEX 2019 concept smartphone at a press conference in Beijing. It is their first 5G smartphone that offers an ultra-simple and uniquely recognisable design with Curved-Surface Waterdrop Glass with no openings, seams or bezels for a simpler user experience. Packed with cutting-edge technologies and features, APEX 2019 showcases a brand-new minimalist concept that takes smartphone design to a whole new level.
“With the goal of enhanced usability and simplicity at the core, APEX 2019 offers consumers a glimpse into the future of smartphone design and development. The Super Unibody design and Full-Display Fingerprint Scanning technology, among several other breakthrough features, make APEX 2019 a truly exceptional smartphone that demonstrates Vivo’s continuous exploration and pursuit of exceptional innovation for consumers,” said Spark Ni, Senior Vice President of Vivo.
Super Unibody Design
The APEX 2019 introduces a sleek and truly FullViewTM design that renders the bezel extinct. The device successfully delivers an unconventional smartphone experience by completely removing physical buttons – instead adopting Touch Sense technology, which brings together capacitive touch and pressure-sensing.
With carefully designed programming logic and software, the pressure sensors can tell if a user is pressing the frame and the capacitive touch can determine its position, providing extra-sensitive accuracy.
USB ports are replaced by a MagPort, a magnetic power connector which enables both charging and data transfer. This allows for a more streamlined user experience, as well as making the body more compact.
APEX 2019 also turns its display into a speaker by using Body SoundCasting technology, transforming the entire APEX 2019 display into a speaker via the screen vibration function, avoiding the need for a speaker grill.
Full-Display Fingerprint Scanning
APEX 2019 comes equipped with Full-Display Fingerprint Scanning technology, with a sensor covering almost the entire display. This enables users to touch almost anywhere on the screen to unlock the device seamlessly, supported by Vivo’s cutting-edge Fingerprint Light function – when the user’s finger is close to the display, the pixels around the touch point will automatically light up as an additional light source to help obtain a clear fingerprint image.
A larger sensor also enables more features to bolster security for using apps. When users wake their device from an inactive screen and press on the corresponding app icon to scan their finger, they can unlock and gain direct access to the app so that the experience is faster and more efficient than before.
5G Smartphone for Variety of User Scenarios
Vivo’s first 5G smartphone runs on the Qualcomm Snapdragon 855 platform with a super-large memory of 12GB + 256GB, and is equipped with Jovi AI Assistant, along with many other smart functions. APEX 2019’s 5G mobile network capability enables an enhanced experience for video viewing, cloud gaming and a variety of other user scenarios.
APEX 2019 has also solved the challenge of limited motherboard space by using a Duplex PCB Design which has increased the available space by 20% to minimise the overall stacking space. This is Vivo’s solution to free up space for the 5G modules, making the phone a true unibody 5G phone.
Vivo is pioneering 5G technology standardisation empowered by a fusion of technologies including artificial intelligence (AI), Internet of Things (IoT), augmented reality and virtual reality. In the future, the deep integration of 5G and AI will become key to the development of the 5G smartphone era. Vivo will continue to explore the future of the smartphone as part of its commitment to provide users with a futuristic mobile user experience.
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