Samsung has just unveiled its highly anticipated Galaxy S25 Series, which includes the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 models. With this launch, Samsung sets a new benchmark for mobile devices, combining next-gen AI capabilities, impressive performance, and unmatched privacy protections to deliver a personalized, intuitive experience like never before.
At the core of the Galaxy S25 series is a powerful integration of AI that helps the device understand your needs and anticipate your actions. Thanks to the Snapdragon® 8 Elite for Galaxy, Samsung has optimized the performance of its devices to offer faster AI-driven tasks, from image and video processing to personalized suggestions and smart search features.
The Galaxy S25 is equipped with multimodal AI agents that can process text, voice, images, and videos, enabling users to interact with their device in a completely natural way. For example, Circle to Search now enables you to scan your screen for phone numbers, emails, or links, letting you take immediate action—like making a call, sending an email, or visiting a website—all with a single tap.
Samsung’s One UI 7 further enhances this AI-driven experience by providing context-aware tools. Users can quickly switch between apps for efficient multitasking and receive proactive suggestions directly on their lock screen with Now Brief. It’s all designed to make your daily interactions with your phone more seamless, intuitive, and personalized.
The Snapdragon® 8 Elite for Galaxy is the star of the Galaxy S25 series, bringing 40% faster AI processing, 37% enhanced CPU performance, and a 30% boost in GPU efficiency compared to previous models. This means users can expect smoother interactions, better multitasking, and more efficient AI processing on the device—without compromising on battery life or performance.
Additionally, Samsung has optimized the chipset for mobile gaming. With Ray Tracing and Vulkan Engine improvements, the Galaxy S25 series delivers ultra-smooth gaming experiences with realistic graphics and gameplay. Whether you’re tackling intense gaming sessions or enjoying high-quality content, the Galaxy S25 is built for performance.

In an era where data privacy is more important than ever, Samsung has incorporated cutting-edge security features in the Galaxy S25 series. The Personal Data Engine allows AI-driven experiences to run directly on the device, ensuring that your data stays private. Whether it’s your photos, texts, or personal preferences, all AI-driven suggestions and experiences are securely processed on your phone—not in the cloud—giving you full control over your information.
Moreover, the post-quantum cryptography integrated into the Galaxy S25 further strengthens its security. As quantum computing develops, this technology future-proofs your data from emerging threats. Samsung’s Knox Vault encrypts sensitive information, providing an added layer of security, and ensuring your phone stays protected from both external and internal threats.
For those who love capturing moments, the Galaxy S25 series is packed with powerful camera features. The 50MP ultra-wide camera and 200MP wide camera deliver stunning photos with crisp details and vibrant colors, whether you’re shooting in low light or bright daylight. In addition, 10-bit HDR video recording enhances color accuracy and vibrancy, bringing professional-quality footage to your fingertips.
Thanks to Advanced Low-Light Video technology, videos taken in dim environments are clearer than ever before. Features like Audio Eraser let you remove unwanted background noise from videos, providing a pristine audio experience. Additionally, the Virtual Aperture feature mimics the effect of DSLR cameras, giving you control over the depth of field for more cinematic shots.
For a complete mobile photography experience, the Galaxy S25 includes advanced editing tools that turn anyone into a pro. Whether you’re creating stunning photos or editing video clips, the device provides powerful tools like Expert RAW, Portrait Studio, and Color Grading to enhance your creative output.
The Galaxy S25 series doesn’t just excel in performance—it’s designed with durability and sustainability in mind. The Galaxy S25 Ultra features Corning® Gorilla® Armor 2, an innovative material that offers superior drop protection and scratch resistance, ensuring your device stays safe from the rigors of daily use. Additionally, Samsung continues to lead in sustainability by using recycled cobalt in the batteries and ensuring that 50% of materials used in the device are recycled.
The series is also designed for longevity, with seven years of OS upgrades and security updates to ensure that your device remains cutting-edge for the long term.
Security remains a top priority with the Galaxy S25 series, and Samsung introduces Knox Matrix—a comprehensive security framework that covers all aspects of the device ecosystem. This new system provides features such as Theft Protection, Maximum Restrictions, and an intuitive Knox Matrix dashboard that allows users to monitor the security status of their device in real-time.
Pre-Order Deals and Availability
For those eager to experience the Galaxy S25 series, Samsung is offering exclusive pre-order deals from 23 January to 13 February 2025. Buyers can enjoy up to RM1,600 in benefits, including double storage upgrades and discounts when purchasing with a CIMB bank card. Plus, 6 months of Gemini Advanced and 2TB of cloud storage come free with every pre-order, offering access to Samsung’s most capable AI models and enhanced functionality.
Get ready to experience the next generation of smartphones with the Samsung Galaxy S25 series. Don’t miss out on the chance to own the future of mobile tech today!
Participating Models | Storage | RRP (RM) | Colour Availability |
Galaxy S25 Ultra | 1TB | RM7,799 | Titanium SilverblueTitanium GrayTitanium WhitesilverTitanium Black Online Exclusive:Titanium JadegreenTitanium PinkgoldTitanium Jetblack |
Galaxy S25 Ultra | 512GB | RM6,599 | |
Galaxy S25 Ultra | 256GB | RM5,999 | |
Galaxy S25+ | 512GB | RM5,599 | NavyIcyblueMintSilver Shadow Online Exclusive:BlueblackCoralredPinkgold |
Galaxy S25+ | 256GB | RM4,999 | |
Galaxy S25 | 512GB | RM4,599 | |
Galaxy S25 | 256GB | RM3,999 |
To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/