Samsung takes center stage at the global premiere of The Devil Wears Prada 2, merging cutting-edge innovation with the glamour of high fashion. The collaboration marks a bold step in bridging technology and entertainment, positioning the Galaxy S26 Ultra as a must-have device for modern content creation. Set against one of the most anticipated film releases, the partnership highlights how smartphones are now integral to storytelling moments both on and off screen.
At the premiere, the Galaxy S26 Ultra stole the spotlight with the debut of the first-ever Runway Cam #withGalaxy activation. Designed to deliver cinematic, professional-grade visuals, the device captured stunning red carpet moments with exceptional clarity and detail. From dramatic entrances to close-up fashion shots, the smartphone transformed the traditional red carpet into a fully immersive digital experience.
A star-studded lineup including Helen J. Shen, Lucy Liu, Heidi Klum, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op, showcasing their looks through the device’s advanced camera system. Each capture delivered social-ready visuals that blurred the line between smartphone content and professional production.
This collaboration underscores Samsung’s commitment to redefining how moments are captured and shared in today’s digital-first world. By aligning with a fashion-forward cultural icon like The Devil Wears Prada 2, Samsung reinforces the Galaxy S26 Ultra as more than just a smartphone—it is a powerful creative tool that elevates every moment into a cinematic experience.
