The newly launched HONOR 600 Series has recorded a strong start as first-day sales officially commenced today, with HONOR Experience Stores nationwide attracting large crowds of eager consumers looking to experience and purchase the latest flagship smartphones. This encouraging retail momentum comes on the back of a record-breaking pre-order phase on 23 April, during which the series achieved an impressive 153% increase in first-day sales compared to its predecessor, reflecting strong consumer confidence and growing demand for HONOR’s flagship innovations in the Malaysian market.
This success is anchored in the HONOR 600 Series’ positioning as an “Accessible Flagship,” catering to Malaysian consumers who are increasingly seeking devices capable of supporting a fast-paced digital lifestyle. The series rises to this demand by combining industry-leading features such as an upgraded flagship camera system, the creative versatility of AI Image-to-Video 2.0 technology, and a best-in-class battery and display. Together, these elements deliver a well-rounded experience for both content creators and power users, redefining the potential of an accessible flagship device.
Customers who purchase the HONOR 600 Series can enjoy a complimentary gift bundle worth up to RM1,326, which includes a RM200 instant rebate, a free HONOR Watch X5i, as well as added protection benefits such as a 365-day front and back crack replacement service, a one-year extended warranty, and a one-year liquid damage protection warranty. The HONOR 600 Pro is priced at RM3,099 for the 12GB+256GB variant and RM3,299 for the 512GB version, while the HONOR 600 12GB+512GB model is priced at RM2,599. Both devices are available in Orange, Golden White, and Black, and can be purchased at HONOR Experience Stores nationwide, as well as through HONOR Malaysia’s official online store and authorised platforms including Shopee, Lazada, and TikTok Shop.
In terms of innovation, the HONOR 600 Series is equipped with a 200MP Super Sensing Main Camera supported by CIPA 6.5-level image stabilisation, an industry-leading standard that ensures professional-grade clarity even at up to 120x zoom. At the core of this system is the upgraded AI Image-to-Video 2.0 technology, powered by HONOR’s next-generation AI imaging engine, enabling users to transform static photos into immersive, cinematic stories directly on the device without the need for third-party applications. This opens up new creative possibilities, allowing users to craft imaginative content such as impossible hugs, timeless memories, and dreamlike journeys.
The HONOR 600 Pro is powered by the Snapdragon 8 Elite flagship chipset, while the HONOR 600 runs on the Snapdragon 7 Gen 4, delivering significant improvements in speed, intelligence, and efficiency. Complementing this performance is a best-in-segment 7,000mAh silicon-carbon battery, ensuring long-lasting usage. The series also offers a premium visual experience with an ultra-bright display of up to 8000 nits, providing excellent visibility even under direct sunlight, along with 3840Hz risk-free PWM dimming technology to reduce flicker and enhance eye comfort during prolonged use.
Designed to withstand real-world conditions, the devices come with an IP69K rating for superior water and dust resistance, supported by a reinforced structural build. This combination allows the HONOR 600 Series to strike a balance between refined, high-end aesthetics and durable reliability. For more information, consumers can follow HONOR Malaysia’s official Facebook page or visit www.honor.com/my/.