Commemorative Race Special: RM20,000 in Prizes, Limited-Edition Merch, and an Upgraded Race Experience

The beloved Alliance Bank Heritage Run is back, and this time it’s bigger and more meaningful than ever. Held in conjunction with Visit Malaysia Year 2026, the special commemorative edition on 12 July 2026 invites everyone—from professional marathoners to families with toddlers—to gather at Padang Kota Lama for a day of fitness, culture, and community spirit. This year, the run isn’t just about the finish line; it’s about “levelling up” together while celebrating the vibrant multicultural identity of Penang.

Beyond the physical race, Alliance Bank has curated a multi-sensory experience that turns the streets of George Town into a living museum. Families in the 3 km category can look forward to cultural performances along the route, while the new #SupportLokal Heritage Marketplace will offer a treasure trove of local artisanal products and traditional treats. Group CEO of Alliance Bank, Kellee Kam, describes the event as a platform to strengthen ties and reinforce the values of unity and sustainability, truly embodying the bank’s role as “The Bank for Life.”

Sustainability takes center stage this year with unique, eco-friendly touches. Finisher medals are beautifully crafted from sustainably sourced bamboo, and the race kits include reusable canvas bags and batik-inspired lanyards. Even the T-shirts tell a story, with category-specific designs featuring local icons like prawn mee and manik shoes. It is a race that honors the environment as much as it honors tradition.

Choose Your Challenge

Whether you are looking for a fun family stroll or a serious competitive challenge, there is a category for you. Plus, a total of RM20,000 in cash prizes is up for grabs for top performers!

• 3 km Fun Run: Perfect for families! Don’t forget to join the “Best Dressed Family” challenge by wearing your favorite traditional costumes.
• 10 km Competitive Race: The perfect middle-ground for those looking to beat their personal records in a professional setting.
• 21 km Half Marathon: The ultimate distance for seasoned runners wanting to experience Penang’s landmarks at a competitive pace.

Ticket Pricing & Key Dates

Registration is open from 24 April to 30 June 2026. If you are an Alliance Bank cardholder, you can enjoy a 20% discount starting 1 May 2026.

Launch Sale (24 – 30 April 2026)

• 3 km: RM39
• 10 km: RM55
• 21 km: RM85

Early Bird (1 – 31 May 2026)

• 3 km: RM55
• 10 km: RM75
• 21 km: RM115

Normal Price (1 – 30 June 2026)

• 3 km: RM65
• 10 km: RM85
• 21 km: RM125

Don’t miss out on this vibrant celebration of heritage and health. Register now at: www.alliancebank.com.my/Alliance-Heritage-Run.