DestinaAsia

Category: Launching

  • M+Global Introduces Innovative Stockbroking Concept Store to Boost Malaysians’ Financial Knowledge

    M+Global Introduces Innovative Stockbroking Concept Store to Boost Malaysians’ Financial Knowledge

    M+Global by Malacca Securities, Malaysia’s top stock trading platform and all-in-one trading app, has officially launched its first stockbroking concept store at KL Eco City. Recognised as Malaysia’s first retail experience of this kind, the store blends fintech innovation with a personal touch to help Malaysians, particularly those aged 25 to 45, enhance their financial knowledge with confidence in a premium physical environment. The opening ceremony featured representatives from Bursa Malaysia and Malaysia Digital Economy Corporation, along with a special tele-presentation by Malaysia’s rising badminton star, Toh Ee Wei. The concept store offers visitors an engaging learning environment, complete with a product experience zone, investment learning hub, merchandise retail section, private consultations, and a Snap It photo corner.

    According to Ms. Lim Chia Wei, Managing Director of M+Global, the store reflects the brand’s commitment to guiding Malaysians from simply saving to actively growing their wealth through expert advice, foundational financial knowledge, and practical investment strategies. Beyond M+Global’s team of over 200 licensed investment professionals, the store will host talks, seminars, and interactive sessions with other industry experts to provide a well-rounded approach to financial literacy.

    [From left] Dennis Jee, Chief Operating Officer, M+Global; Datuk Fadzil Abdul Wahit, Head of Digital Industry Development, MDEC; Lim Chia Wei, Managing Director of M+Global; Mohd Saleem Kader Bakas, Director, Derivatives Market, Bursa Malaysia; and  Chuck Lim, Head of Business, M+Global, at the launch ceremony of Malaysia’s first Stockbroking Concept Store by M+ Global.

    Financial knowledge remains a pressing issue in Malaysia. Data from Bank Negara Malaysia shows that while the Malaysia Financial Literacy and Capability Index has increased from 57.1 in 2018 to 59.1 in 2024, many Malaysians still face challenges with money management and financial resilience. Surveys such as the Financial Capability and Inclusion Demand Side Survey indicate that 61 percent of Malaysians struggle to gather even RM1,000 in an emergency, and that many savings are frequently used for daily expenses. Debt remains a concern, particularly among young adults, with 26 percent reporting they carry too much personal or student loan debt.

    Leveraging more than 60 years of experience in the financial sector through Malacca Securities, the M+Global Concept Store offers visitors private consultations tailored to their investment goals. This personalised approach ensures that every individual receives guidance suited to their circumstances, reinforcing the idea that investing is not only about knowledge but also about support and growth. The Investment Learning Hub encourages learning through workshops, seminars, talk shows, and interactive sessions led by industry professionals. Scheduled sessions include BBK Network in October, known for making financial topics relatable for young Malaysians, Financial Faiz in November, who shares practical steps for building wealth, and a special guest in January yet to be announced. Visitors can gain hands-on knowledge from these sessions and become part of a growing community eager to make finance simpler and more approachable.

    Alongside the store opening, M+Global introduced Malaysian badminton star Toh Ee Wei as its first brand ambassador. Following her historic achievement as part of Malaysia’s first mixed doubles team to win gold at the 2025 World Championships in Paris, Ms. Toh will encourage young Malaysians to take control of their financial future. Ms. Lim Chia Wei emphasised that Ms. Toh’s accomplishments and family legacy with M+Global will help promote financial literacy and planning, especially among athletes.

    To mark the store launch, visitors can enjoy promotional activities including complimentary coffee for four days starting September 23 by sharing posts on social media using #mplusglobal and #mplusglobalconceptstore. Those who submit a five-star Google review with photos can join a gashapon draw, and the first 50 customers who register and open an account on the M+Global app will receive an exclusive Teh Tarik Mau figurine.

  • Farid Kamil Lancar Perniagaan Motor Elektrik, Sokong Visi Hijau Negeri

    Farid Kamil Lancar Perniagaan Motor Elektrik, Sokong Visi Hijau Negeri

    Pelakon, pengarah dan usahawan Farid Kamil hari ini memperkenalkan kedai motor elektrik (EV) pertamanya di Selangor menerusi syarikat NEO FK Sdn Bhd yang ditubuhkan bersama dua rakan kongsi, Abdullah Sani Abu dan Mohammad Nor Hakim. Inisiatif ini turut mendapat sokongan strategik daripada GGR Motor bagi menggerakkan revolusi mobiliti hijau di Malaysia.

    Majlis perasmian yang berlangsung di NEO FK Sdn Bhd, Seria 88 Business Center, Setia Alam disempurnakan oleh YAB Dato’ Menteri Besar Selangor, Dato’ Seri Amirudin Shari dengan kehadiran tetamu kehormat, wakil media serta peminat dunia automotif.

    Sebagai Ketua Pegawai Eksekutif, Farid Kamil menjelaskan matlamat utama projek ini adalah untuk menyediakan motosikal elektrik yang berkualiti, mampu milik, mesra alam dan praktikal untuk semua lapisan masyarakat. Beliau turut menarik perhatian orang ramai dengan tawaran harga permulaan serendah RM1,599.

    Menurutnya, kenderaan elektrik adalah masa depan industri mobiliti dan kerjasama bersama GGR diyakini dapat mempercepatkan perkembangan teknologi ini, bukan sahaja di Selangor malah ke seluruh negara.

    Kedai tersebut bakal menawarkan pelbagai model motosikal elektrik lengkap dengan bateri berteknologi moden, ciri pengecasan pantas dan tahap keselamatan yang lebih baik. Usaha ini juga dijangka membuka peluang pekerjaan baharu dalam bidang penyelenggaraan EV serta memberi ruang kepada vendor tempatan untuk menyertai ekosistem industri hijau.

    Farid Kamil turut menyeru lebih ramai penggiat automotif untuk menjadi rakan strategik NEO FK dalam usaha memperkukuh potensi syarikat di peringkat serantau.

    Majlis pelancaran diserikan dengan bacaan doa, ucapan penghargaan daripada CEO, gimik pelancaran motosikal elektrik serta sesi temubual media bersama Menteri Besar Selangor dan Farid Kamil.

  • KHADAM Brings Horror to Life with Datuk Remy Ishak, Siti Khadijah Halim & Indonesian Star Aghniny Haque

    KHADAM Brings Horror to Life with Datuk Remy Ishak, Siti Khadijah Halim & Indonesian Star Aghniny Haque

    In a special media gathering today, it was announced that two acclaimed Malaysian production houses, Red Communications and Komet Productions, have joined forces to deliver a gripping new horror film set in 1950s Malaysia. Titled Khadam, the film promises to merge the richness of Nusantara folklore with chilling cinematic storytelling, anchored by powerful characters.

    Leading this cross border collaboration is a stellar cast fronted by Aghniny Haque, widely recognised as the queen of Indonesian horror through her roles in KKN Desa Penari and Pemandi Jenazah, alongside Malaysia’s own heartthrob Remy Ishak known for The Experts, Pulang and Sangkar, as well as rising star Siti Khadijah Halim who has made her mark in From Saga With Love and Ash and Aish.

    Khadam marks Red Communications’ bold entry into the horror genre, combining Red’s celebrated storytelling expertise with Komet Productions’ strong track record as a trusted Southeast Asian content partner through works such as Blood Brothers Bara Naga, Ejen Ali The Movie 2 and Siksa Kubur. The milestone project has already drawn significant international attention with foreign investors including Sil Metropole from Hong Kong and Applause Entertainment from India showing strong interest, signalling the growing global appetite for high quality Southeast Asian genre films rooted in distinctive cultural heritage. The project has also received support from FINAS, the National Film Development Corporation Malaysia.

    Helming the film is director Shamyl Othman, who previously directed Rahsia, one of Malaysia’s blockbuster horror titles, while the screenplay is written by Fariza Azlina Isahak, the acclaimed writer behind Songlap and KAMI The Movie, both celebrated for capturing the voice of their generation.

    The story of Khadam follows Melor, who after the passing of her mother, reluctantly inherits her family’s saka, a spiritual inheritance with dark and mystical undertones. As the saka tightens its grip, she must race against time to protect her young daughter from a violent fate as the next mistress of this sinister legacy. More than just a horror film, Khadam offers a poignant exploration of motherhood and the difficult choices women must make under both societal and supernatural pressures, told through a suspense filled narrative deeply rooted in Southeast Asian folklore.

    The collaboration between Red Communications and Komet Productions reflects a continued effort to strengthen the local film industry by pooling resources, talent and vision to elevate Malaysian horror on the regional stage. With an Indonesian star taking a central role in this Malaysia based project, the film is poised to attract audiences across Southeast Asia.

    Production is scheduled to begin in mid September 2025 with a targeted release in cinemas nationwide and selected regional markets in 2026, and will also feature Jun Lojong alongside child actors and siblings Zarra Zhaff and Karl’El.

  • Kuala Lumpur Lights Up Pink for Ed Sheeran’s New Album “Play”

    Kuala Lumpur Lights Up Pink for Ed Sheeran’s New Album “Play”

    Kuala Lumpur glowed in shades of pink as Warner Music Malaysia brought fans together for the “Play” Pre-Release Album Party in honor of Ed Sheeran’s upcoming record. The celebration unfolded at Luuma Dining’s rooftop at Menara Sentral Vista, where over 80 fans gathered for a night filled with music, joy, and anticipation of a new era for the global star. The venue was beautifully transformed with pink-themed décor, vibrant ambience, and coordinated guest outfits, all reflecting the essence of Sheeran’s latest project. Hosted by FLY FM’s Rika Adrina, the evening included interactive games, exclusive merchandise, lively DJ sets by Alicia Fireheart, and endless photo moments against the city skyline, complemented by light refreshments and an early preview of tracks from “Play.”

    Marking Sheeran’s eighth studio album, “Play” takes a bold step away from his renowned Mathematics series. Sheeran shared that the project was born out of a challenging period in his life, driving him to create music filled with color, joy, and cultural influences gathered from his tours around the world. With sounds inspired by India, Persia, and other regions, the album merges nostalgic ballads with fresh, borderless experimentation. Among its 13 tracks are “Sapphire,” “Old Phone,” “Azizam,” and the newly released focus single “Camera.” To celebrate its launch, Sheeran revealed the official video for “Camera,” featuring Bridgerton actress Phoebe Dynevor. Co-produced by ILYA, Andrew Watt, and Louis Bell, and dedicated to his wife Cherry, the heartfelt ballad showcases Sheeran’s signature lyrical depth. The video, directed by Emil Nava, depicts the tender beginnings of love and was uniquely filmed entirely on iPhone from the characters’ perspectives.

    The event was made possible through Warner Music Malaysia’s collaboration with Luuma Dining as venue partner and Fly FM as radio partner, helping to spread excitement and connect with fans. Beyond Malaysia, the global launch extended with Sheeran’s special takeover of NPR’s Tiny Desk, marking its first large-scale livestream at 5 pm BST, where he performed new tracks with his loop station. Spotify also hosted exclusive listening sessions for top fans, while dedicated pop-ups appeared in Hong Kong, Singapore, and Manila. With the release of “Play,” Ed Sheeran reaffirms his status as one of today’s most impactful singer-songwriters, inviting audiences worldwide to embrace music that celebrates joy and life. Fans can keep up with updates through Warner Music Malaysia’s hashtags #EdSheeranMY and #PLAYListeningParty, as well as its social media platforms.

  • Nestlé Malaysia Rolls Out NESCAFÉ Espresso Concentrate in Shah Alam to Serve All Asian Markets

    Nestlé Malaysia Rolls Out NESCAFÉ Espresso Concentrate in Shah Alam to Serve All Asian Markets

    Nestlé Malaysia has reached a significant milestone with the official launch of NESCAFÉ Espresso Concentrate production at the Sri Muda factory in Shah Alam, Selangor. This development enhances Malaysia’s strategic role in Nestlé’s global manufacturing and innovation network. NESCAFÉ Espresso Concentrate offers an innovative high-quality product solution to meet the growing demand for cold coffee across Asia.

    [From left] Xolile White, Executive Director, Technical & Production, Nestlé Malaysia; Juan Aranols, CEO, Nestlé Malaysia and Raef Labaki, Business Executive Officer for Coffee, Nestlé Malaysia, unveiling the NESCAFÉ Espresso Black and Sweet Vanilla product variants, produced at the Nestlé Sri Muda Factory for both domestic and export markets.

    The Sri Muda factory, already a major hub for Ready-to-Drink UHT and recycled PET products, has become one of the most advanced facilities of its kind worldwide following investments exceeding half a billion ringgit over the past decade. The new production line is designed to meet rising demand in domestic and export markets, including Singapore, Oceania, the Middle East and North Africa, with potential expansion into other ASEAN countries and Europe. This strategic initiative further establishes Nestlé Malaysia as a key Halal manufacturing hub for the global Nestlé group.

    Malaysia was chosen by the Nestlé Group as a strategic manufacturing and sourcing location for Asian markets due to its competitive infrastructure, skilled workforce and proven capabilities. The Sri Muda factory already produces a wide range of Ready-to-Drink products under the MILO, NESCAFÉ and NESTLÉ OMEGA PLUS brands and benefits from efficient access to ingredients and robust logistics, reinforcing its role as an export hub. NESCAFÉ Espresso Concentrate taps into new growth opportunities in the dynamic coffee market, particularly among younger consumers exploring coffee culture, while creating additional employment opportunities and strengthening Malaysia’s position as a regional export hub and Halal manufacturing centre.

    [From left] Raef Labaki, Business Executive Officer, Coffee, Nestlé Malaysia; Juan Aranols, Chief Executive Officer (CEO), Nestlé Malaysia; and Xolile White, Executive Director, Technical & Production, Nestlé Malaysia, celebrating a new milestone with the launch of the new production line for NESCAFÉ Espresso Concentrate at the Nestlé Sri Muda Factory, a first for Nestlé in Asia. 

    The product is packaged in 100 percent rPET bottles with Carbon Black Free Pigment caps, reflecting Nestlé’s sustainability commitments. The Sri Muda factory has led environmental initiatives including the elimination of over one billion plastic straws, the replacement of plastic wrappers with sustainable paper solutions and the adoption of 100 percent rPET bottles across all products in ASEAN.

    This launch builds on Nestlé’s ongoing investment in Malaysia, which includes close to RM1.5 billion over the past five years to expand and upgrade local facilities, develop an integrated logistics hub in Port Klang, and enhance flagship plants such as MILO in Chembong and factories in Batu Tiga. These initiatives aim to improve competitiveness, future-proof operations and nurture local talent while supporting sustainable growth.

  • Global Demand Soars as eufyMake UV Printer E1 Becomes Kickstarter’s #1 Funded Project

    Global Demand Soars as eufyMake UV Printer E1 Becomes Kickstarter’s #1 Funded Project

    eufyMake, a creative brand under Anker Innovations, has reached a historic milestone with its first product, the E1. Known as the world’s first personal 3D texture UV printer, the campaign launched on April 29 and passed 10 million dollars in only 14 hours. It has now raised more than 46 million dollars, making it the most funded project in Kickstarter’s history and surpassing the previous record of 41.7 million dollars.

    This achievement highlights the strong connection between creators and the Kickstarter community. Everette Taylor, the CEO of Kickstarter, explained that when backers rally around a project, the impact often spreads to other campaigns, creating long lasting support across the platform. Frank Zhu, Senior Vice President of Anker Innovations and eufy Business Group Lead, expressed gratitude for the overwhelming response and emphasized the company’s mission to make innovative technology accessible so that more people can turn their ideas into reality.

    The E1 is designed as the first consumer level UV printer capable of producing 3D textures up to 5 millimeters thick. It is 90 percent smaller than traditional UV printers yet delivers ultra high resolution full color prints on materials such as metal, wood, and acrylic. With its compact size and advanced capabilities, the E1 provides creators, entrepreneurs, and small businesses with a powerful tool to personalize everyday items or even launch side ventures.

    Among its standout features are Amass3D technology for textured printing on flat surfaces, mugs, cylinders, and cones, and the ColorMaestro system that ensures vibrant full color 1440DPI output on a wide range of materials. The modular three in one design allows users to work with flatbed, rotary, and roll to film attachments, while its AI powered workflow includes laser and camera positioning plus a library of over 20,000 creative templates. Supported by a growing design community, the E1 makes advanced UV printing more accessible than ever before.

  • Nadeera Bawa Harapan Malaysia ke Acara Antarabangsa ABU Song Festival 2025

    Nadeera Bawa Harapan Malaysia ke Acara Antarabangsa ABU Song Festival 2025

    Bakat nyanyian Nadeera yang semakin menyerlah di pentas seni tanah air sekali lagi mendapat pengiktirafan apabila beliau terpilih mewakili Malaysia ke ABU Song Festival 2025. Pemilihan yang dibuat oleh Radio Televisyen Malaysia (RTM) ini membuka satu lagi lembaran berharga dalam perjalanan kariernya. Festival berprestij itu akan berlangsung pada 13 September 2025 di Tsonjin Boldog, Mongolia. Keputusan tersebut turut menjadi bukti keyakinan RTM terhadap mutu vokal dan daya tarikan artis yang bernaung di bawah Rocketfuel Entertainment ini.

    Di acara tersebut, Nadeera akan mempersembahkan lagu popularnya Bukan Lagi Kita, sebuah karya yang melonjakkan namanya sebagai antara penyanyi vokal terbaik masa kini. Persembahan itu dijangka memperkenalkan muzik Malaysia kepada audiens antarabangsa. Nadeera menzahirkan rasa syukur atas penghormatan besar ini dan berhasrat menyampaikan nyanyiannya dengan penuh penghayatan sebagai tanda penghargaan buat para peminat. Beliau turut menekankan bahawa di pentas berkenaan, dirinya membawa imej dan maruah seluruh rakyat Malaysia dan berazam menampilkan persembahan terbaik.

    Walaupun pernah membuat persembahan di luar negara sebelum ini termasuk di Vietnam dan Indonesia, peluang yang diterimanya kali ini lebih istimewa kerana melibatkan festival bertaraf antarabangsa yang menghimpunkan artis-artis terkenal dari seluruh Asia. Nadeera meluahkan rasa bangga kerana dapat menjadi wakil negara dan berharap persembahannya mampu memberi impak positif serta mengharumkan nama Malaysia. Beliau tidak lupa menyampaikan penghargaan kepada RTM, Rocketfuel Entertainment, pasukan produksi, pemuzik serta para peminat atas sokongan yang berterusan, sambil memohon doa agar perjalanan ke Mongolia dipermudahkan.

    Pihak Rocketfuel Entertainment dalam kenyataan rasmi turut meluahkan rasa bangga dengan kejayaan ini. Mereka menyifatkan pemilihan Nadeera sebagai pengiktirafan terhadap komitmen, bakat serta keupayaan luar biasa yang ditunjukkannya sepanjang kerjaya. Pihak pengurusan yakin Nadeera mampu menyerlah di festival berprestij tersebut sekaligus membuka lebih banyak ruang untuk kerjasama antarabangsa pada masa akan datang.

    ABU Song Festival ialah acara gala tahunan anjuran Asia Pacific Broadcasting Union (ABU) yang menampilkan persembahan artis dari pelbagai negara anggota. Acara ini bukan pertandingan, sebaliknya merupakan platform untuk mengetengahkan karya seni muzik ke khalayak lebih luas. Persembahan yang dipersembahkan secara langsung turut dirakam bagi membolehkan stesen penyiar di negara masing-masing menyiarkan semula dengan tambahan sari kata dalam bahasa tempatan.

  • Watak Shukri dan Nadhir Diterjemah sebagai ‘Green Flag’ dan ‘Red Flag’ dalam Rumah Tanpa Luka

    Watak Shukri dan Nadhir Diterjemah sebagai ‘Green Flag’ dan ‘Red Flag’ dalam Rumah Tanpa Luka

    Sebuah lagi drama penuh emosi kini menemui penonton melalui saluran televisyen. Rumah Tanpa Luka terbitan Suhan Movies & Trading bersama BamBam Studios mula ditayangkan di Astro Ria pada 1 September lalu pada setiap Isnin hingga Khamis jam 10 malam. Drama ini mengetengahkan kisah seorang kanak-kanak istimewa yang dilahirkan dengan sindrom Down tetapi ditolak oleh ibu bapanya sendiri. Selain itu, jalan ceritanya turut mengangkat realiti masyarakat apabila anak perempuan sulung sering dipertanggungjawabkan memikul beban keluarga.

    Naskhah arahan Nur Ain Sharif ini menampilkan gandingan pertama antara Erysha Emyra, Shukri Yahya dan Nadhir Nasar. Antara aspek menarik yang dibawa adalah pertembungan dua karakter lelaki yang dikaitkan dengan gelaran green flag dan red flag. Watak Qiuzi lakonan Shukri digambarkan sebagai seorang mekanik berjiwa sederhana dan rendah hati. Walaupun memiliki lima bengkel kereta, dia lebih senang hidup secara bersahaja, setia dan tidak gemar menonjolkan diri. Keperibadian ini menjadikan Qiuzi sebagai sosok lelaki yang diimpikan ramai penonton wanita. Berbeza pula dengan watak Hayden Hayyan yang dibawa oleh Nadhir. Karakter ini dilihat sebagai red flag kerana membawa sisi antagonis yang penuh konflik dan perjalanan emosinya sukar dijangka dari satu episod ke episod seterusnya.

    Kedua-dua pelakon juga meluahkan rasa teruja dapat bekerjasama dengan pelakon kanak-kanak istimewa, Naura Arissa, yang membawakan watak Rose Ameena. Rose ialah seorang anak sindrom Down yang sejak kelahirannya tidak diingini keluarga, malah dianggap beban. Namun begitu, dia memiliki semangat yang besar walaupun sering dibuli di sekolah dan hanya ditemani oleh seorang sahabat karib bernama Dewi. Shukri dan Nadhir menyifatkan pengalaman bekerja bersama Naura sebagai sesuatu yang bermakna kerana beliau memberikan komitmen dan disiplin yang tinggi sepanjang penggambaran.

    Drama ini menuntut penonton melalui pelbagai perjalanan emosi dengan jalan cerita yang penuh warna. Selain siaran di Astro Ria, penonton juga boleh menonton Rumah Tanpa Luka di platform Astro Go dan Sooka. Kisahnya mengisahkan tentang Kalsum yang tetap tabah menjaga Rose Ameena walaupun dirinya dibuang keluarga. Kehadiran Qiuzi memberi sinar baharu dalam kehidupannya, namun ketenangan itu tidak lama apabila Hayden Hayyan muncul kembali dan membawa perubahan besar. Drama ini turut diperkuatkan dengan kehadiran barisan pelakon seperti Hajjar, Kismah Johar, Ziela Jalil, Syean Mokhtar, Hafreez Adam, Yuna Rahim, Hanan Adraa, Zaefrul Nordin, Aziz M. Osman, Rasya Dean dan Raja Azmi.

  • Amira Othman and Irfan Haris Present Debut Duet “Rasa & Takdir” Under Sony Music Malaysia

    A dream that has been nurtured for years is finally realized as Malaysia’s much-loved siblings, Amira Othman and Irfan Haris, come together once more in their latest duet single, Rasa & Takdir, released under Sony Music Entertainment Malaysia. Fans have long anticipated the reunion of this brother-sister pair, and although the idea had surfaced many times, the perfect composition only recently arrived. The track was written by Irfan alongside their cousin, composer Syafiq Rashid, and Wan Salleh, with a melody that immediately resonated with Amira, sparking the collaboration into motion.

    Music has always been at the heart of Amira and Irfan’s family life. From casual singing sessions at home to careers that placed them on professional stages, their voices have evolved in harmony over the years. This connection naturally flowed into the recording of Rasa & Takdir, giving the song a sense of ease and emotional depth that only siblings could capture. For both artists, the project holds significance not only as a professional milestone but also as a personal fulfilment of a long-cherished dream.

    At its core, Rasa & Takdir is more than a contemporary pop ballad. It carries themes of prayer, life’s challenges, and the guiding presence of destiny. The message behind the song reflects the reality that answers to prayers often appear in unexpected ways and that every joy and struggle is part of a divine plan. It serves as a reminder of gratitude, reflection, and faith in the journey that has been written for each individual.

    From a musical perspective, the single introduces a lighter and refreshing approach while still retaining the heartfelt qualities that both Amira and Irfan are known for. The result is a song that feels modern, sincere, and relatable, offering an easy-listening experience that can appeal to a wide audience.

    For Amira, this release is a special gift to fans who have been waiting patiently, symbolizing the love and bond between siblings. Irfan views it as the start of more exciting projects to come, believing that with the support of Sony Music Entertainment Malaysia, there is great potential for future collaborations that continue to highlight their shared artistry.

  • Single Terbaru “CINDERELLA”: Asyraf Nasir Membawa Kisah Dongeng Moden Dalam Irama Hip Hop

    Single Terbaru “CINDERELLA”: Asyraf Nasir Membawa Kisah Dongeng Moden Dalam Irama Hip Hop

    Asyraf Nasir, penyanyi rap dan hip hop yang semakin menonjol di kancah muzik Malaysia, kembali mencuri perhatian dengan single terbarunya berjudul “CINDERELLA”. Lagu ini menghidupkan semula kisah dongeng moden dengan keyakinan yang tersendiri, jauh daripada kasut kaca versi asal, dan direka sebagai lagu feel-good untuk golongan yang sering dipinggirkan atau underdog moden.

    “CINDERELLA” menceritakan detik di mana seseorang akhirnya mendapat perhatian dan melangkah ke cahaya dengan cara yang menyeronokkan, nakal, dan penuh gaya. Menurut Asyraf, lagu ini khas untuk mereka yang pernah merasa terpinggir tetapi sedar bahawa mereka mempunyai sesuatu yang istimewa.

    Rakaman lagu ini selesai hanya dalam dua hari dengan sebahagian besar menggunakan first take. Seperti lagu terdahulu “VIRUS”, Asyraf dan kolaboratornya SonaOne berjaya menangkap tenaga spontan yang segar di studio. “Kami tidak terlalu memikirkan setiap detik. Apa yang anda dengar adalah kejujuran yang asli,” jelasnya.

    Bekerja dengan SonaOne memberikan pengalaman baru kepada Asyraf. Idea-idea mereka saling melengkapi sehingga lagu ini terasa hidup dan dinamik. Bunyi eccentric synth piano yang membuka lagu ini diambil daripada sebuah lagu lama Malaysia dan diberi sentuhan moden yang unik.

    “CINDERELLA” sebenarnya bermula sebagai demo pada tahun 2020. Selepas lima tahun, lagu ini masih melekat di fikiran Asyraf dan rakan-rakan pemuziknya. Versi akhir hampir tidak banyak berubah daripada demo kerana keajaiban lagu itu sudah wujud sejak awal. Asyraf mempercayakan KidKenobi untuk menyempurnakan hasil akhir sambil mengekalkan rasa asal. Menariknya, tajuk asal lagu ini ialah “Condifento”, hasil gurauan spontan ketika proses mencipta rentak.

    Single ini menandakan permulaan era baharu bagi Asyraf Nasir. Setiap lagu dalam fasa baru ini akan mempunyai watak dan personaliti tersendiri, seolah-olah karakter dalam filem, dan Asyraf mahu pendengar benar-benar tenggelam dalam fantasi itu. Dengan “CINDERELLA”, Asyraf membuktikan bahawa kisah dongeng boleh dibawakan dalam rentak hip hop yang penuh keyakinan dan gaya tersendiri.

    “CINDERELLA” akan berada di semua platform digital bermula 8 Ogos 2025.