DestinaAsia

Category: Food & Beverage (F&B)

  • Bean Here! Kini di KPTM Ipoh, Dekati Generasi Muda di Institusi Pengajian Tinggi

    Bean Here! Kini di KPTM Ipoh, Dekati Generasi Muda di Institusi Pengajian Tinggi

    Jenama pilihan tempatan, Bean Here! Coffee & Pastries (Bean Here!), kini dibuka di Kolej Poly-Tech MARA (KPTM) Ipoh bagi menawarkan pengalaman kafe berkualiti kepada warga kampus serta komuniti sekitarnya.

    Pembukaan cawangan Bean Here! di KPTM ini mencerminkan usaha berterusan Silver Lifestyle Sdn Bhd (Silver Lifestyle), anak syarikat milik penuh Perbadanan Kemajuan Negeri Perak (PKNPk), dalam memperkasa jenama tempatan yang semakin relevan dalam landskap pengguna semasa, khususnya dalam kalangan belia yang merupakan segmen utama perbelanjaan berasaskan gaya hidup.

    Sejak memulakan operasi pada tahun 2020, Silver Lifestyle telah mengamalkan pendekatan perniagaan yang dinamik dan adaptif terhadap keperluan pasaran, termasuk pembaharuan menu secara berkala serta penyesuaian format operasi mengikut lokasi dan profil pelanggan. Bermula di Perak Techno Trade Centre (PTTC), jenama ini menerima sambutan positif daripada komuniti setempat, sekali gus membina asas kukuh untuk peluasan operasi secara lebih tersusun.

    Kini, Bean Here! beroperasi melalui tiga model utama iaitu Kiosk Uber Concept, Café Swanky Bar dan Kiosk Petite, yang dibangunkan bagi memenuhi kepelbagaian keperluan pasaran. Kehadirannya di lokasi seperti PTTC, Hotel Casuarina@Meru, Bulatan Sultan Azlan Shah dan kini di KPTM membuktikan keupayaan jenama ini menyesuaikan penawaran mengikut persekitaran, merangkumi komuniti bandar, sektor hospitaliti serta institusi pendidikan tinggi.

    Menurut Pengarah Silver Lifestyle, Encik Nur Ismail bin Mohammed, strategi pengukuhan dan peluasan jenama Bean Here! dirangka bagi meningkatkan kecekapan operasi serta menyokong pertumbuhan jangka panjang. Beliau berkata pendekatan ini memberi tumpuan kepada perlindungan pelaburan sedia ada, pelaburan strategik serta pengurusan kewangan yang lebih efisien di samping memanfaatkan potensi pasaran bagi menyokong pertumbuhan yang mampan.

    Seiring dengan pelaksanaan strategi ini, Bean Here! turut memperkenalkan pelbagai menu baharu seperti Chicken Tenders, Nachos, Black Forest Spanish Latte dan Cinnamon Latte sebagai sebahagian daripada penawaran yang lebih segar, pantas dan berpatutan bagi memenuhi citarasa golongan belia yang mengutamakan pengalaman santai dan berkualiti. Pengarah Silver Lifestyle Sdn Bhd yang juga bertanggungjawab dalam operasi dan pemasaran Bean Here!, Encik Harris bin Mohd Rodzi, berkata pihaknya turut menilai peluang peluasan strategik secara berfasa ke lokasi berpotensi tinggi seperti terminal KTM serta beberapa institusi pengajian tinggi di Ipoh termasuk UniKL.

    Sementara itu, Ketua Pegawai Eksekutif Kolej Poly-Tech MARA (KPTM), Tuan Haji Radzuan bin Razali, berkata pembukaan Bean Here! di KPTM Ipoh bukan sekadar ruang menikmati minuman, tetapi turut berfungsi sebagai ruang santai untuk belajar, berbincang dan berinteraksi, di samping menyokong aktiviti pembelajaran serta inisiatif pelajar. Beliau menjelaskan bahawa ruang di aras besmen tersebut telah didedikasikan sebagai tempat untuk pelajar belajar, berdiskusi dan menjalankan aktiviti komuniti termasuk program seni dan muzik, dan kehadiran kafe ini dilihat dapat menghidupkan serta memeriahkan lagi fungsi ruang berkenaan.

    Selaras dengan aspirasi Perak Sejahtera 2030, inisiatif ini memperlihatkan usaha memperkukuh pembangunan ekonomi tempatan melalui pengukuhan rantaian nilai domestik, sejajar dengan flagship Program Mesra Pelabur. Pendekatan ini dilaksanakan melalui kerjasama dengan usahawan dan pembekal tempatan bagi memperkukuh ekosistem “Made in Perak”, di samping membuka peluang pembangunan keusahawanan menerusi model perniagaan fleksibel seperti mikro-francais.

    Menurut Timbalan Ketua Eksekutif (Perhubungan Korporat) PKNPk, Puan Nurdita Fadzlinda binti Ahmad Rasidi, inisiatif ini mencerminkan pendekatan holistik dalam merangsang pertumbuhan ekonomi negeri. Beliau berkata ia bukan sahaja memperkukuh rantaian nilai tempatan, malah mewujudkan lebih banyak peluang kepada usahawan dan pemain industri untuk berkembang dalam ekosistem yang lebih tersusun dan berdaya tahan.

    Selain itu, kehadiran Bean Here! di institusi pendidikan tinggi turut menyokong agenda Koridor TVET Malaysia dan pemerkasaan modal insan melalui latihan industri, pembangunan kemahiran serta peluang pekerjaan kepada belia. Ini secara tidak langsung memperkukuh agenda pembelajaran sepanjang hayat dalam bidang perkhidmatan dan keusahawanan, di samping menyumbang kepada pembinaan ekosistem sosial yang lebih inklusif dan dinamik.

    Tambah beliau, usaha ini turut selari dengan keutamaan negeri dalam pembangunan bakat dan kesejahteraan komuniti, di mana penglibatan sektor swasta dan institusi pendidikan dilihat mampu memperkasa golongan belia dengan kemahiran relevan serta mewujudkan persekitaran yang menyokong interaksi sosial dan pembangunan komuniti secara inklusif.

    Dari sudut penjenamaan negeri, inisiatif ini memperkukuh imej Perak sebagai negeri yang progresif, mesra pelaburan serta berorientasikan bakat, inovasi dan keterangkuman. Pada masa yang sama, penerapan amalan lestari seperti pengurangan penggunaan plastik dan pengurusan sisa secara bertanggungjawab mencerminkan komitmen terhadap agenda pembangunan mampan jangka panjang.

    Majlis pembukaan ini dirasmikan secara bersama oleh Tuan Haji Radzuan Razali dan Puan Nurdita Fadzlinda yang mewakili Ketua Eksekutif PKNPk, Datuk Redza Rafiq. Turut hadir ialah barisan pengurusan KPTM, Silver Lifestyle dan PKNPk sebagai simbol sokongan berterusan terhadap usaha memperkukuh ekosistem ekonomi dan sosial negeri Perak.

  • Protein: The Everyday Nutrient Supporting Strength, Energy and Performance

    Protein: The Everyday Nutrient Supporting Strength, Energy and Performance

    Protein is often associated with athletes, gym routines, or weight goals, but its role in the body extends far beyond physical performance. For active adults, protein serves as a daily foundation that supports strength, energy, recovery, and overall well-being. Whether someone trains regularly, remains active through work, or simply aims to feel stronger and more resilient, consistent protein intake plays a key role in supporting an active lifestyle.

    According to Dr. Krissy Ladner, Director of Sports Performance and Nutrition Education at Herbalife, protein provides the essential building blocks required to maintain and repair muscle tissue. She explains that every time we move, lift, walk, or exercise, muscle fibres are placed under stress, and protein helps the body recover by repairing and maintaining lean muscle mass. Over time, this process supports physical strength, mobility, and metabolic health, all of which are important for staying active at any age. Lean muscle is metabolically active tissue, meaning it plays a role in how the body uses energy, and adequate protein intake supports a healthy metabolism as well as long-term weight management when combined with balanced nutrition and regular physical activity.

    Director, Sports Performance and Nutrition Education

    A common misconception is that protein is only necessary after intense exercise or for those aiming to build muscle. In reality, the body benefits most when protein is consumed consistently throughout the day. The Malaysian Dietary Guidelines 2020 highlight that protein deficiency, which can occur at any age due to poor diet or illness, is linked to impaired growth, weakened immunity, and loss of muscle mass, increasing the risk of stunting in children and frailty in older adults. Distributing protein intake across meals helps support steady energy levels, maintain muscle mass, and improve appetite control, as meals containing adequate protein tend to be more satisfying and help reduce energy fluctuations often caused by high intake of refined carbohydrates. Pairing protein with carbohydrates after physical activity also supports energy replenishment and muscle recovery, helping individuals stay active and recover more effectively over time.

    The quality and variety of protein sources are equally important. Lean animal proteins such as fish, poultry, eggs, and lower-fat dairy provide essential amino acids in highly bioavailable forms, while plant-based sources such as legumes, soy products, nuts, seeds, and whole grains contribute protein along with fibre and phytonutrients. A varied intake of protein sources helps individuals meet their nutritional needs while supporting overall diet quality. However, modern lifestyles can make it challenging to meet daily protein requirements through meals alone, as busy schedules, long working hours, and irregular eating patterns often create nutritional gaps. In such situations, convenient options such as protein-rich snacks, smoothies, or shakes can help support adequate intake without excessive portions or calories, particularly on demanding days.

    As we age, the body naturally becomes less efficient at maintaining muscle mass, a process that can begin as early as midlife and may affect strength, balance, and mobility if not addressed. Consistent protein intake supports muscle maintenance and repair, which is essential for sustaining an active, resilient, and independent lifestyle over time. Preserving lean muscle is not only important for performance but also for everyday function, as activities such as climbing stairs, carrying groceries, and maintaining balance all depend on adequate muscle strength. When combined with regular physical activity, sufficient protein intake helps the body adapt to physical stress and maintain functional capacity throughout life.

    Consistent protein intake supports how we move, recover and perform daily.

    While the recommended protein intake is 0.83 g/kg body weight per day, the focus is not on excess, restriction, or perfection but on consistency. Simple daily habits such as including protein at breakfast, balancing meals, and planning ahead during busy periods can make a meaningful difference over time. Ultimately, protein is not limited to athletes or specific fitness goals but is a fundamental nutrient that supports movement, recovery, and long-term vitality. When consumed consistently and as part of a balanced diet, it becomes a key foundation for maintaining an active and energised life.

  • Hock Kee Kopitiam x D.Masking: Premium Musang King Now Available at Your Favorite Kopitiam

    Hock Kee Kopitiam x D.Masking: Premium Musang King Now Available at Your Favorite Kopitiam

    Homegrown culinary icons Hock Kee Kopitiam and D.MasKing, the retail arm of DSR Taiko Berhad, have officially entered a strategic partnership marked by a Memorandum of Understanding (MoU). This collaboration signals a new era in local food culture, seamlessly blending the prestigious Musang King durian with the traditional, communal atmosphere of the Malaysian kopitiam. By bringing an “orchard-to-kopitiam” experience to urban centers, the two brands are connecting the authentic heritage of Raub, Pahang, to the daily coffee rituals of Malaysians across the country.

    At the heart of this partnership is an exclusive menu designed to transform familiar favorites into premium treats. Customers can now enjoy an elevated version of the classic breakfast staple with Roti Bakar served with Durian Kaya and butter, or explore bold new beverage options such as Durian-infused Coffee and Durian Teh Tarik. The dessert selection is equally impressive, featuring three variants of durian ice cream—soft serve, gelato, and ice cream sticks—alongside a range of retail products including Durian Dark Chocolate and Durian Chips. This curated collection celebrates the spirit of Muhibbah, offering a unique sensory experience that honors traditional recipes while embracing modern innovation.

    Nick Ng (Hock Kee Kopitiam) and Dato’ Ng Lian Poh (DSR Taiko Berhad) have signed an MoU to launch Musang King durian-infused retail products, blending the “King of Fruits” with traditional kopitiam favorites.

    Beyond the flavors, this collaboration sets a new industry standard for transparency and trust. DSR Taiko Berhad provides the partnership with its unique capability as the only company in Malaysia to verify and certify the authentic source of Musang King durians. Through its proprietary Musang King Integrated Traceability System (MKITS)® and a rigorous Standard of Quality (SOQ) framework, DSR ensures that every durian used is traceable from the tree to the table. This commitment to integrity ensures that Hock Kee Kopitiam patrons receive only the most authentic, high-quality Musang King products available on the market.

    Dato’ Ng Lian Poh, CEO of DSR Taiko Berhad, highlighted that the collaboration aims to make the best of Malaysian durians accessible to a wider audience through innovative yet authentic product offerings. Nick Ng, Founder of Hock Kee Kopitiam, echoed this sentiment, describing the partnership as a natural fit for a brand that prides itself on comfort and the authentic taste of Malaysia. He noted that adding Musang King to the menu is about more than just variety; it is about providing customers with an elevated and meaningful dining experience that pays homage to local craftsmanship.

    Hock Kee Kopitiam partners with D.Masking to release durian-based products including,  ice cream (soft serve, gelato & ice cream stick), white coffee, teh tarik and roti bakar.

    The new durian-based range will be available at selected Hock Kee Kopitiam outlets, strategically located in hubs such as Bukit Bintang City Centre (BBCC), Bangsar South, The Gardens, Aeon Shah Alam, and Johor Bahru. As both brands continue to expand their footprint, this collaboration stands as a testament to the power of local partnership in promoting Malaysia’s rich agricultural and culinary legacy.