Award-Winning PROTON Dealer AG AUTOWORLD to Host Malaysia’s First AG Club Merdeka Family Convoy

Kuala Lumpur, 10 August 2026 — In conjunction with Malaysia’s Merdeka celebrations, AG Autoworld, a leading award-winning authorised PROTON 4S dealership group in Southern Malaysia, is set to launch the AG Club Merdeka Family Convoy, a first-of-its-kind lifestyle experience designed exclusively for selected AG Club members. The one-day convoy will bring together PROTON owners and their families to celebrate the spirit of Malaysia through the national automotive brand, local businesses and family-friendly attractions.

Fully sponsored by AG Autoworld, the exclusive experience offers selected participating families more than RM400 worth of curated experiences and rewards at no cost. The initiative reflects the dealership group’s efforts to transform vehicle ownership into a broader lifestyle experience that extends beyond purchasing and servicing a vehicle.

The AG Club Merdeka Family Convoy also highlights the spirit of Merdeka by promoting Malaysian pride, supporting homegrown businesses, encouraging domestic tourism and bringing families and communities together. Through the programme, AG Autoworld aims to create meaningful experiences that strengthen its relationship with customers while celebrating Malaysia’s local culture and attractions.

As the creator of AG Club, AG Autoworld has introduced a lifestyle loyalty programme within the PROTON dealership network that offers value beyond vehicle ownership. Customers who purchase a vehicle from AG Autoworld automatically become lifetime AG Club members, giving them access to exclusive privileges, curated lifestyle experiences, partner rewards and community events.

The initiative also supports PROTON’s commitment as Malaysia’s national automotive brand to strengthening customer relationships and supporting local communities and businesses. By bringing together PROTON owners, Malaysian families, local brands and attractions, the AG Club Merdeka Family Convoy provides an opportunity to celebrate national pride through a unique ownership experience.

The convoy will begin at Hock Kee Kopitiam, one of Malaysia’s rapidly growing halal-certified kopitiam brands. Families taking part will enjoy an exclusive Little Chef Experience, where children can learn how to prepare a classic Malaysian breakfast favourite, Kaya Butter Toast, while gaining a fun and hands-on appreciation of local food culture.

Participants will then continue their journey to Skyline Luge Kuala Lumpur, one of the country’s popular family attractions. The stop provides families with an opportunity to enjoy an exciting recreational experience together while exploring a local destination as part of the Merdeka-themed journey.

The convoy will conclude with a complimentary premium car grooming experience by CARS International, a homegrown automotive detailing brand with more than five decades of industry expertise. The experience gives participating PROTON owners an added opportunity to care for and refresh their vehicles while bringing the family-oriented day to a close.

Recognised as one of Southern Malaysia’s top-performing PROTON dealership groups, AG Autoworld continues to focus on customer experience, service excellence, innovation and community engagement. Through initiatives such as the AG Club Merdeka Family Convoy, the dealership aims to raise the benchmark for customer loyalty while creating memorable experiences that bring together vehicle ownership, family, local businesses and the spirit of Malaysia.