A major step forward in Malaysia–China cooperation unfolded in Changsha with the successful staging of the “Let’s Go Malaysia” Cultural, Trade & Tourism Promotion Event on 6 March 2026. Held at Saint Tropez Hotel Changsha, the event coincided with the 52nd anniversary of diplomatic relations between Malaysia and China, reinforcing a shared commitment to strengthening bilateral ties across tourism, investment, and cultural exchange.
Organised by KMA Production in collaboration with Hunan TV International, the event marked the official debut of the cross-border travelogue “Let’s Go Malaysia”. Positioned as both a media and economic initiative, the programme is designed to elevate Malaysia’s profile among Chinese travellers while opening new avenues for trade and investment. Its launch comes at a strategic time, aligning with Visit Malaysia 2026 and increased efforts to attract high-value tourists and investors from China.
The event drew participation from key institutional players, including Tourism Malaysia, MIDA, and MATRADE, alongside regional stakeholders such as the Hunan Provincial Department of Commerce. Their involvement reflects a coordinated effort to leverage media, tourism, and trade as interconnected drivers of bilateral growth.
Corporate stakeholders also played a prominent role, with companies such as EcoWorld Development Group Berhad and R&F Princess Cove showcasing investment opportunities linked to tourism development. The inclusion of IFOOD Expo further highlighted the importance of culinary tourism and cross-border trade in enhancing Malaysia’s appeal to international audiences.
With nearly 100 media organisations in attendance, the event generated significant exposure, underscoring growing interest in Malaysia as a destination for travel, investment, and cultural exploration. Industry observers note that initiatives like “Let’s Go Malaysia” demonstrate how media-driven storytelling can influence travel behaviour and strengthen economic linkages between countries.
As the travelogue begins its journey, it is expected to spotlight Malaysia’s diverse offerings—from its multicultural heritage and vibrant food scene to the unique attractions of Johor—while reinforcing the broader narrative of Malaysia as a dynamic and welcoming destination. The initiative stands as a testament to the evolving partnership between Malaysia and China, where tourism, media, and business converge to create new growth opportunities.
Goh Liu Ying Teams Up with Mango TV Hosts Tong He and Duan Hong for “Let’s Go Malaysia,” Delivers Special Launch Message
A dynamic blend of culture, tourism and business collaboration took centre stage at the “Let’s Go Malaysia” launch event in Changsha, reflecting the growing synergy between Malaysia and China. The ceremony featured engaging highlights, including an energetic exchange between Hunan TV host Tong He and Malaysian representative Nigel, whose chemistry embodied the programme’s cross-cultural narrative. Malaysian badminton star Goh Liu Ying also made a virtual appearance through a pre-recorded video message, sharing her enthusiasm for the project and spotlighting Johor as a destination offering unique and memorable travel experiences.
Beyond entertainment, the event served as a strategic platform for investment promotion. Guests were treated to a culinary showcase by Hock Kee Kopitiam, introducing traditional Johor delicacies and reinforcing Malaysia’s cultural appeal. The programme then shifted to business discussions, where officials from MIDA and MATRADE outlined Malaysia’s competitive advantages, including investor-friendly policies and its strategic position within ASEAN’s 600-million-strong market.
Corporate presentations further underscored Malaysia’s economic potential. EcoWorld Development Group Berhad highlighted its comprehensive industrial ecosystem, while R&F Princess Cove showcased its cross-border connectivity advantages near Singapore. With the development of the Johor-Singapore Special Economic Zone gaining momentum, Johor is rapidly emerging as a preferred hub for regional headquarters and supply chain operations.
The event also marked a significant milestone with the signing of a Memorandum of Cooperation involving KMA Travel & Tours, Nine Square Media and IFOOD Expo, paving the way for the upcoming Let’s Go Malaysia Expo. Industry leaders, including representatives from EcoWorld, emphasised Malaysia’s stable political environment, strong infrastructure and strategic location as key factors attracting global investors.
As highlighted by Hunan Broadcasting System, the initiative represents more than a media project—it is a multidimensional platform driving tourism, trade and cultural exchange. The launch signals a forward-looking partnership between Malaysia and China, with “Let’s Go Malaysia” positioned as a catalyst for deeper economic and cultural ties.
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