Watsons Malaysia has officially launched its most anticipated beauty event of the year Watsons K-Beauty Festa 2025: “The Seoul’s Dreamland.” Running from 15 April to 5 May 2025, this month-long celebration brings the essence of Korean beauty to Malaysia, culminating in a four-day extravaganza from 24 to 27 April at the Mid Valley Exhibition Centre.
As Malaysia’s leading health and beauty retailer, Watsons continues to innovate by offering immersive experiences that resonate with its diverse customer base. “With the rising influence and demand for Korean beauty and wellness, we aim to make this the largest Korean Beauty Festa in the country,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group.
This year’s festival showcases over 80 renowned K-beauty brands, doubling the participation from previous editions. Attendees can explore a wide array of products spanning skincare, cosmetics, healthcare, personal care, and exclusive K-pop merchandise. The event also introduces K-wellness, highlighting health-forward products that support holistic self-care and well-being.
Adding a whimsical touch, Watsons has collaborated with local illustrator Yellobanana to create dreamy installations and interactive zones. Visitors can immerse themselves in these artistic spaces, discover their ideal K-beauty looks, and capture Instagram-worthy moments at specially designed check-in spots.
Shoppers are rewarded with exclusive Gifts with Purchase designed by Yellobanana. Spending RM150 earns a cute bag, RM250 secures a stylish laptop bag, and RM350 grants a functional wagon to store all purchases. Additionally, customers can enjoy complimentary product redemptions at selected booths and participate in interactive demos to discover the latest innovations from their favorite K-beauty brands.
Watsons Club members have the opportunity to win exciting prizes through the Watsons K-Beauty Spend & Win Contest. By spending a minimum of RM120 on participating K-beauty brands in-store or online from 15 April to 5 May 2025, members stand a chance to win one of ten 6-day, 4-night tour packages to Seoul, Korea, or one of twenty exclusive Korean health and beauty product hampers worth up to RM500 each. For more information and to RSVP for the event, visit www.watsons.com.my/promo-k-beauty or follow @watsonsmy on social media.
