KAO Malaysia, in strategic partnership with Watsons, has officially kicked off its latest health-forward initiative, “Skin Protection, Life Perfection.” This nationwide campaign champions the idea that cultivating healthy skincare habits from an early age lays the groundwork for a lifetime of confidence and well-being. More than just a product push, this campaign integrates a full ecosystem blending Bioré’s skincare science, Watsons’ loyalty platforms, and a 1% donation from product sales to support local dermatological research.
“Skin protection should be more than routine it’s a lifestyle choice that empowers us to live healthier, happier lives,” said Mr. Yamazaki Hirobumi, President of KAO Malaysia. “With Bioré playing a central role, this campaign represents KAO’s wider goal of helping Malaysians embrace wellness from the inside out. Through our Kirei Lifestyle Plan, we continue to advocate daily practices that combine innovation, care, and confidence.”
Driving Awareness Through Education and Expertise
To set the tone for this campaign, KAO hosted a launch event featuring distinguished speakers and skincare advocates. Associate Professor ChM. Dr. Noraini from Universiti Malaya delivered a keynote on “The Science Behind Effective Skincare Ingredients,” highlighting the importance of long-term skin health through scientifically sound formulations. This was complemented by Dr. Lim Ing Kien of Ventamin, who demonstrated age-specific skincare routines, reinforcing that tailored care should evolve alongside individual skin needs.
Bioré’s “Cleanse. Protect.” regime simple yet highly effective was emphasized as a daily defense strategy against Malaysia’s harsh environmental stressors like UV exposure, dust, and heat. By combining mild cleansers with top-grade UV-blocking technology, Bioré empowers users to build daily skin resilience, translating to stronger, clearer, and healthier skin.
Watsons Empowers Nationwide Reach and Skin Health Accessibility
“Watsons is thrilled to collaborate with KAO Malaysia in advancing this mission,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia at AS Watson. “Our reach, both in stores and online, along with our rewards ecosystem and CSR work, places us in a unique position to help instill healthier habits in our customers. This partnership is about enabling Malaysians to take control of their skin health, now and for their future.”
To encourage everyday engagement, Watsons is introducing a series of exclusive consumer rewards running from May through August 2025. As part of its popular W Rewards program, customers can redeem a Bioré Guard MOS Block 50g by using just 500 Watsons points. In addition, Watsons is also launching an E-Stamp Program, where shoppers can collect digital stamps with their purchases to redeem a selection of Bioré skincare essentials, including the Bioré UV Aqua Rich Aqua Protect Mist 60ml and the Tone Up Essence 70g. These initiatives aim to reward loyal customers while promoting consistent skin protection habits.
Extending Impact Beyond Skincare Products
The campaign also complements KAO Malaysia’s community health initiatives, most notably the “Guard Our Future” dengue prevention program. This multifaceted effort has included educational talks, product donations, and community clean-ups, supported by the Selangor State Government’s Public Health Committee. Their participation at the campaign launch reinforces the importance of collaborative, preventive health strategies.
From 6 May to 25 June 2025, customers who spend RM80 or more on any Bioré or Bioré Guard products (excluding Men’s Bioré) at Watsons will receive the chance to redeem one of 400 exclusive RM25 Touch ‘n Go eWallet Reload PINs available while stocks last.
