News Cendol.Asia: Ashita Group and Alibaba Cloud Join Forces in a Powerful Partnership to Transform Southeast Asia’s E-Commerce 2024 September 2, 2024 Helmi Aziz Ashita Group, a prominent player in the B2B2C online-to-offline (O2O) commerce sector in Malaysia and Southeast Asia, has officially launched Cendol.Asia, an innovative O2O social commerce platform. This new venture,…