DestinaAsia

Tag: #CSRInitiative

  • Bigo Live, Kechara Soup Kitchen Hulur Bantuan dan Keceriaan Raya kepada Golongan Memerlukan

    Bigo Live, Kechara Soup Kitchen Hulur Bantuan dan Keceriaan Raya kepada Golongan Memerlukan

    Bigo Live, sebuah platform penstriman langsung global, telah bekerjasama dengan Kechara Soup Kitchen (KSK), sebuah pertubuhan bukan kerajaan (NGO) tempatan, bagi melaksanakan inisiatif kebajikan sempena Hari Raya untuk menyokong komuniti yang memerlukan. Kempen yang dinamakan “Rise & Raise” ini menghimpunkan 20 pencipta kandungan teratas Bigo Live untuk terlibat dalam pengagihan pek bantuan secara langsung di lapangan serta kempen kutipan dana dalam talian melalui platform Bigo Live, yang berjaya mengumpul sebanyak RM10,000 untuk disalurkan kepada penerima manfaat KSK.

    Walaupun Hari Raya sering dikaitkan dengan kemeriahan dan kebersamaan keluarga, masih terdapat individu tanpa tempat tinggal serta keluarga bandar berpendapatan rendah yang berdepan dengan rasa terpinggir sepanjang musim perayaan. Melalui kerjasama ini, pelbagai usaha dilaksanakan untuk merapatkan jurang tersebut dengan menyediakan juadah panas untuk berbuka puasa, hamper Hari Raya, serta mewujudkan rasa kebersamaan kepada golongan yang memerlukan.

    Sepanjang bulan Ramadan hingga menjelang Syawal, pengguna Bigo Live di seluruh Malaysia telah menyertai siri siaran langsung berbentuk amal yang dikendalikan oleh 10 pencipta kandungan teratas platform tersebut. Melalui sesi ini, penonton berpeluang menghantar hadiah maya bertemakan Ramadan dalam aplikasi, dengan sebahagian hasil kutipan disalurkan terus kepada KSK. Dana yang dikumpulkan kemudiannya digunakan untuk pelbagai inisiatif termasuk pengagihan makanan panas, operasi bank makanan seperti penyelamatan dan pengagihan semula lebihan makanan kepada golongan memerlukan, serta program latihan kemahiran bagi membantu meningkatkan keupayaan kewangan jangka panjang.

    Menurut jurucakap Bigo Live Malaysia, platform tersebut percaya kepada kekuatan komuniti sama ada secara digital mahupun di lapangan. Kerjasama bersama Kechara Soup Kitchen membolehkan sokongan dalam talian diterjemahkan kepada impak sebenar yang memberi manfaat kepada komuniti setempat. Pihaknya turut menghargai sumbangan para pencipta kandungan yang bersama-sama menyebarkan kegembiraan serta nilai kemanusiaan kepada mereka yang memerlukan.

    Sementara itu, wakil Kechara Soup Kitchen, Jien Howe Khong, berkata sokongan Bigo Live melalui program pengagihan makanan di sekitar Kuala Lumpur, termasuk sumbangan sebanyak RM10,000, amat dihargai kerana membantu menyediakan keperluan asas seperti makanan dan bantuan perubatan kepada individu tanpa tempat tinggal serta keluarga rentan. Beliau turut menambah bahawa penglibatan komuniti Bigo Live bukan sahaja memberi sumbangan kewangan, malah turut membawa keceriaan dan sentuhan kemanusiaan yang bermakna kepada mereka yang disantuni.

    Selain kempen kutipan dana digital, kakitangan Bigo Live bersama 20 pencipta kandungan teratas turut turun padang bersama pasukan KSK dalam penyediaan serta pengagihan makanan di tujuh lokasi sekitar Kuala Lumpur. Mereka juga mengunjungi Pusat Gelandangan Medan Tuanku bagi menyampaikan bantuan makanan secara langsung kepada individu tanpa tempat tinggal serta golongan rentan lain.

    Bigo Live terus komited dalam memperkasa pencipta kandungannya untuk memberi impak yang lebih luas, bukan sahaja di platform digital tetapi juga kepada komuniti setempat. Sejak dilancarkan pada Mac 2016, platform ini kini memasuki tahun ke-10 sebagai salah satu komuniti penstriman langsung yang berkembang pesat di dunia, membolehkan pengguna berinteraksi secara masa nyata, berkongsi pengalaman serta menampilkan bakat kepada khalayak global.

  • vivo Malaysia Spreads Hope and Happiness at Rumah Victory Through “We Care” Initiative

    vivo Malaysia Spreads Hope and Happiness at Rumah Victory Through “We Care” Initiative

    vivo Malaysia extended warmth and compassion to the residents of Rumah Victory Children & Youth Home in Batu 14 through its “We Care” CSR program, an initiative aimed at fostering hope and community connection. The visit featured a series of volunteer activities, donations, and shared experiences designed to uplift the children and promote a sense of togetherness.

    The day began with vivo Malaysia volunteers engaging with the children through light cleaning and home improvement efforts to enhance their living environment. They later participated in interactive games and a lively dance session, creating an atmosphere filled with laughter and joy. Beyond entertainment, these moments helped build trust and genuine emotional bonds between the volunteers and the children, leaving lasting memories for everyone involved.

    In addition to the joyful activities, vivo Malaysia contributed essential daily supplies and a cash donation to Rumah Victory to support the home’s ongoing needs. A token of appreciation in the form of an appreciation flag was presented to Rumah Victory’s director, Mr. Loh Chee Onn, symbolizing the start of a meaningful partnership between both parties.

    Rumah Victory, founded in 1988, began as a rehabilitation center before expanding in 2016 to include an orphanage. It relocated to its current premises in Batu 14 in 2024 to accommodate more children and improve its facilities. The home now cares for 19 children—10 in primary school and 9 in secondary school—providing them with a safe and nurturing environment.

    Mike Xu, CEO of vivo Malaysia, expressed the company’s deep commitment to community welfare, stating, “We recognize the challenges faced by care homes and communities today. This initiative is our way of showing empathy and support. At vivo, we believe in creating a legacy of kindness. The spirit of ‘love vivo, love Malaysia’ inspires us to serve others and give back to the community that supports us.”

    Through the “We Care” program, vivo Malaysia aims to continue this mission by organizing at least one community outreach project each year and developing long-term partnerships with local welfare organizations. This effort represents not just a single act of kindness, but an ongoing journey of compassion, unity, and shared humanity.

  • Finnish Baby Boxes Given Free to Malaysian Mothers Through Mamaway’s Nationwide CSR Campaign

    Every child deserves to start life in a space that is safe and full of love. With this principle in mind, Mamaway Malaysia, a trusted name in maternity and infant care, is introducing the Baby Box Campaign. This year-round CSR program provides free Baby Boxes to expectant mothers and parents welcoming their newborns.

    Taking inspiration from the Finnish Baby Box tradition, which has safeguarded countless infants around the world, the Mamaway Finnish Baby Box offers a secure, breathable and clutter free place for babies to sleep. It reduces the risks of unsafe co-sleeping, giving newborns a simple and protected resting space while allowing mothers the peace of mind to heal, bond and enjoy the early days of parenthood.

    Although national surveys do not give exact figures on co-sleeping related deaths in Malaysia, data shows that 61.1 percent of Malaysian mothers share their sleeping space with their babies. More than 60 percent of them continue to bed-share during at least the first week after birth, largely to support breastfeeding, which encourages frequent feeding, strengthens the mother-child bond and improves overall breastfeeding success.

    Mamaway Malaysia is giving away free Finnish Baby Boxes to expecting and new mothers, which can be redeemed at any Mamaway outlet — IOI City Mall (Putrajaya), Bellisa Row (Penang), Mid Valley Megamall (Kuala Lumpur), Setia Tropika (Johor Bahru), or Mid Valley Southkey (Johor Bahru) — with just a presentation of the official government-issued ‘Buku Pink’ maternity record book.

    Sadly, several recent cases have revealed the dangers of co-sleeping when unexpected accidents occur. One heartbreaking example was in Melaka, where a three-month-old infant lost his life after his father, who suffered a sudden heart attack, collapsed onto him while they shared the same bed. Situations like this emphasize the need for babies to have a safe and separate sleeping space.

    Mamaway sees its responsibility as more than just creating products. The company believes in building healthier and safer beginnings for families. Through this campaign, Mamaway hopes to support traditional practices while offering a safer, practical alternative that protects babies and still allows parents to keep their closeness.

    “Parenting is not about how much you spend but about knowing the right approach. Mamaway acts like a safety net. As you go through this stage, we are here to support you,” said Deborah Liu, Founder of Mamaway. For the past two decades, Mamaway has dedicated itself to easing the journey of motherhood by providing products, knowledge and care that reduce challenges from pregnancy through to parenthood.

    The Baby Box comes with the option of a medical grade hydrofoam mattress that is hypoallergenic, non toxic and compliant with European safety standards, having passed 223 SGS toxicity tests. This mattress not only ensures safe sleep but also offers parents greater peace of mind. Beyond its function as a sleeping space, the Finnish Baby Box is lightweight, durable and hygienic, making it a versatile resting place that can be moved easily around the home, whether mothers are cooking, doing chores or simply keeping their baby nearby.

    To participate in the campaign, mothers only need to bring their Buku Pink, the official government maternity record, to any Mamaway outlet including IOI City Mall Putrajaya, Bellisa Row Penang, Mid Valley Megamall Kuala Lumpur, Setia Tropika Johor Bahru or Mid Valley Southkey Johor Bahru. Expectant mothers are entitled to redeem a Finnish Baby Box for free, and they may add the certified hydrofoam mattress at 50 percent off with any purchase. Mothers with babies under two months old are also eligible for the same offer, ensuring an affordable and safer start for their little ones.

    For further details and the latest updates, visit Mamaway’s website, Facebook and Instagram.