DestinaAsia

Tag: #Communitysupport

  • vivo Malaysia Spreads Hope and Happiness at Rumah Victory Through “We Care” Initiative

    vivo Malaysia Spreads Hope and Happiness at Rumah Victory Through “We Care” Initiative

    vivo Malaysia extended warmth and compassion to the residents of Rumah Victory Children & Youth Home in Batu 14 through its “We Care” CSR program, an initiative aimed at fostering hope and community connection. The visit featured a series of volunteer activities, donations, and shared experiences designed to uplift the children and promote a sense of togetherness.

    The day began with vivo Malaysia volunteers engaging with the children through light cleaning and home improvement efforts to enhance their living environment. They later participated in interactive games and a lively dance session, creating an atmosphere filled with laughter and joy. Beyond entertainment, these moments helped build trust and genuine emotional bonds between the volunteers and the children, leaving lasting memories for everyone involved.

    In addition to the joyful activities, vivo Malaysia contributed essential daily supplies and a cash donation to Rumah Victory to support the home’s ongoing needs. A token of appreciation in the form of an appreciation flag was presented to Rumah Victory’s director, Mr. Loh Chee Onn, symbolizing the start of a meaningful partnership between both parties.

    Rumah Victory, founded in 1988, began as a rehabilitation center before expanding in 2016 to include an orphanage. It relocated to its current premises in Batu 14 in 2024 to accommodate more children and improve its facilities. The home now cares for 19 children—10 in primary school and 9 in secondary school—providing them with a safe and nurturing environment.

    Mike Xu, CEO of vivo Malaysia, expressed the company’s deep commitment to community welfare, stating, “We recognize the challenges faced by care homes and communities today. This initiative is our way of showing empathy and support. At vivo, we believe in creating a legacy of kindness. The spirit of ‘love vivo, love Malaysia’ inspires us to serve others and give back to the community that supports us.”

    Through the “We Care” program, vivo Malaysia aims to continue this mission by organizing at least one community outreach project each year and developing long-term partnerships with local welfare organizations. This effort represents not just a single act of kindness, but an ongoing journey of compassion, unity, and shared humanity.

  • From Hardship to Hope: How Maxim E-Hailing Helps Drivers Support Their Families

    From Hardship to Hope: How Maxim E-Hailing Helps Drivers Support Their Families

    In the midst of ongoing economic uncertainty affecting thousands across the nation, Maxim E Hailing Malaysia has become more than just a ride service. For many Malaysians facing genuine hardship, it serves as a vital source of income, stability, and dignity. Recently, Maxim specialists spoke to three remarkable partner drivers who shared how the platform helped them overcome personal challenges and keep moving forward.

    For countless drivers, Maxim is more than an app, it is a lifeline. From those who lost employment during the COVID 19 pandemic to retirees and persons with disabilities, the platform has opened doors to earning opportunities through a flexible and accessible system, available to anyone with a vehicle and the willingness to work.

    One such driver, Mr. Gimme, saw his life take a difficult turn after losing his job during the pandemic. He endured two years without steady income while also recovering from gallbladder surgery, with doctors advising against physically demanding work. Struggling to support his family, he eventually learned about Maxim through friends and social media. With no other prospects in sight, he decided to join, and that choice became the turning point in his journey. Today, he works full time on the platform, earning enough to care for his family while managing his health at his own pace. For him, Maxim has provided more than financial stability, it has restored hope, independence, and the ability to live with pride.

    Another inspiring story comes from Mr. Bong, who was born deaf and faced repeated rejection while trying to secure a steady job. In 2022, he came across one of Maxim’s campaigns and decided to sign up. The process required no interviews or complicated communication, giving him an immediate and accessible way to earn. Beyond income, Maxim has given him freedom over his schedule, the confidence to live independently, and the pride of knowing he can provide for himself despite the obstacles.

    There is also the story of Mr. Kelana, a retired firefighter whose pension was not enough to cover daily expenses. At his age, a traditional full time job was no longer practical, but he still needed to generate extra income. Discovering Maxim offered the perfect solution. The platform allowed him to work without physical strain, on his own terms, while staying active and independent. For him, it has become more than just a side income, it is the means to live his retirement with comfort and purpose.

    A recent survey by Maxim revealed that about 20 percent of its drivers depend on the platform as their primary income source, earning more than 80 percent of their total wages through it. The freedom to choose working hours and locations has enabled many to balance personal needs, health, and family responsibilities without sacrificing financial stability.

    When APAD resolved issues surrounding Maxim’s license, partner drivers across Malaysia breathed a sigh of relief. For many, it meant their livelihood was secure. They could continue earning to keep their homes running, fund their children’s education, and ensure there was food on the table, proving once again that for these drivers, Maxim is far more than just a way to get from point A to point B.

  • Lotus’s Malaysia Spreads Joy with #KitakanJiran Ramadan Cookout

    Lotus’s Malaysia Spreads Joy with #KitakanJiran Ramadan Cookout

    In the spirit of Ramadan, Lotus’s Malaysia has once again demonstrated its commitment to community support through its fourth annual #KitakanJiran Ramadan Cookout. This heartwarming initiative, part of the ‘Senyuman Paling Bernilai’ campaign, aimed to bring joy and essential assistance to those in need. By providing nutritious iftar meals and necessities, Lotus’s Malaysia continues to strengthen its role as a caring neighbor to the community.

    This year’s cookout took place at Lotus’s Kajang in collaboration with the Food Aid Foundation, a long-standing partner in their mission of giving back. The event saw over 60 dedicated volunteers come together to prepare and distribute hot iftar meals to 600 members of the Kajang community. Their efforts highlighted the spirit of volunteerism and the power of collective kindness during the holy month of Ramadan.

    Among the beneficiaries were residents from several welfare homes, including Pusat Jagaan Insan Nur Cahaya, Pertubuhan Ikhlas Malaysia, and Pusat Jagaan Sinar Cahaya, among others. A special evening was also arranged for 100 children from Pertubuhan Kebajikan Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur. The children enjoyed meet-and-greets with the beloved animated characters Omar & Hana, video games, arts and crafts, and a communal iftar before performing their Maghrib prayers at Surau Saujana Impian.

    The event’s success was further bolstered by the generosity of Lotus’s brand partners, including Adabi, Coca-Cola, Fraser & Neave, Mondelez, Etika, Unilever, and Nestlé. Additionally, mall tenants like Kings Confectionery, Bata Primavera, Playland, Gintell, and Moliform contributed to the cause. Volunteers and Maggi played an active role in distributing 1,200 bowls of bubur lambuk to customers, spreading the joy of Ramadan beyond the event itself.

    In addition to the cookout, Lotus’s Malaysia organized a month-long donation drive, collecting and distributing approximately RM250,000 worth of essential goods. These donations reached 16,000 individuals at 40 mosques across Peninsular Malaysia, ensuring that even more communities benefited from the spirit of giving during Ramadan.

    Furthering its charitable outreach, Lotus’s Malaysia partnered with Mondelez (Cadbury) for the #Cadberi Goodness Station initiative. From March 1 to April 30, 2025, customers at 23 selected Lotus’s malls have the opportunity to donate essential items to the Food Aid Foundation. In return, they receive a Cadbury chocolate bar as a token of appreciation, making giving a rewarding experience.

    The event was not just about distributing meals and necessities; it was also about creating meaningful memories for the children and families involved. With support from Bata, children from Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur received new shoes, enhancing their festive celebrations. Additionally, caretakers from various homes received much-needed contributions from Lotus’s and its partners, ensuring continuous support beyond Ramadan.

    Lotus’s Malaysia remains committed to fostering a culture of generosity and care. By uniting volunteers, brand partners, and community members, the #KitakanJiran Ramadan Cookout continues to serve as a beacon of hope and kindness. As Ramadan reminds us of the importance of giving, initiatives like these ensure that no one is left behind, reinforcing the values of compassion and unity within the community.