In the spirit of Ramadan, Lotus’s Malaysia has once again demonstrated its commitment to community support through its fourth annual #KitakanJiran Ramadan Cookout. This heartwarming initiative, part of the ‘Senyuman Paling Bernilai’ campaign, aimed to bring joy and essential assistance to those in need. By providing nutritious iftar meals and necessities, Lotus’s Malaysia continues to strengthen its role as a caring neighbor to the community.
This year’s cookout took place at Lotus’s Kajang in collaboration with the Food Aid Foundation, a long-standing partner in their mission of giving back. The event saw over 60 dedicated volunteers come together to prepare and distribute hot iftar meals to 600 members of the Kajang community. Their efforts highlighted the spirit of volunteerism and the power of collective kindness during the holy month of Ramadan.
Among the beneficiaries were residents from several welfare homes, including Pusat Jagaan Insan Nur Cahaya, Pertubuhan Ikhlas Malaysia, and Pusat Jagaan Sinar Cahaya, among others. A special evening was also arranged for 100 children from Pertubuhan Kebajikan Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur. The children enjoyed meet-and-greets with the beloved animated characters Omar & Hana, video games, arts and crafts, and a communal iftar before performing their Maghrib prayers at Surau Saujana Impian.
The event’s success was further bolstered by the generosity of Lotus’s brand partners, including Adabi, Coca-Cola, Fraser & Neave, Mondelez, Etika, Unilever, and Nestlé. Additionally, mall tenants like Kings Confectionery, Bata Primavera, Playland, Gintell, and Moliform contributed to the cause. Volunteers and Maggi played an active role in distributing 1,200 bowls of bubur lambuk to customers, spreading the joy of Ramadan beyond the event itself.
In addition to the cookout, Lotus’s Malaysia organized a month-long donation drive, collecting and distributing approximately RM250,000 worth of essential goods. These donations reached 16,000 individuals at 40 mosques across Peninsular Malaysia, ensuring that even more communities benefited from the spirit of giving during Ramadan.
Furthering its charitable outreach, Lotus’s Malaysia partnered with Mondelez (Cadbury) for the #Cadberi Goodness Station initiative. From March 1 to April 30, 2025, customers at 23 selected Lotus’s malls have the opportunity to donate essential items to the Food Aid Foundation. In return, they receive a Cadbury chocolate bar as a token of appreciation, making giving a rewarding experience.
The event was not just about distributing meals and necessities; it was also about creating meaningful memories for the children and families involved. With support from Bata, children from Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur received new shoes, enhancing their festive celebrations. Additionally, caretakers from various homes received much-needed contributions from Lotus’s and its partners, ensuring continuous support beyond Ramadan.
Lotus’s Malaysia remains committed to fostering a culture of generosity and care. By uniting volunteers, brand partners, and community members, the #KitakanJiran Ramadan Cookout continues to serve as a beacon of hope and kindness. As Ramadan reminds us of the importance of giving, initiatives like these ensure that no one is left behind, reinforcing the values of compassion and unity within the community.
