Category: Shopping

Lazada Malaysia Introduces AI Lazzie and Unveils Exciting 11.11 Biggest Sale of the Year!
As Southeast Asia’s highly anticipated shopping season arrives, Lazada Malaysia is thrilled to introduce AI Lazzie, an advanced AI-powered shopping assistant poised to redefine the online shopping experience. Launching just in time for Lazada’s 11.11 Biggest Sale of the Year, this innovative feature offers shoppers new ways to navigate, discover, and make informed purchase decisions across the platform. The debut of AI Lazzie reflects Lazada’s commitment to delivering cutting-edge, personalised shopping journeys at unbeatable prices.

In a collaboration with Kantar, Lazada has published a comprehensive whitepaper titled “Artificial Intelligence Adoption in eCommerce in Southeast Asia,” offering insights into AI’s impact on online shopping across Southeast Asia. The study surveyed over 6,000 consumers from six Southeast Asian markets, including Malaysia, to evaluate awareness, trust, and shopping behaviors linked to AI on eCommerce platforms. Findings reveal that 88% of respondents rely on AI-generated recommendations when making purchase decisions, indicating high trust in AI tools to enhance their shopping experience. Furthermore, 52% of participants cited convenience as a top reason for integrating AI into their lives, while features like chatbots (47%), visual product searches (40%), and translation tools (40%) emerged as popular AI solutions meeting consumer needs.

AI Lazzie marks Lazada’s response to this demand for enhanced, personalised shopping experiences, providing users with tailored assistance around the clock. As the first-of-its-kind eCommerce AI chatbot powered by OpenAI’s ChatGPT, AI Lazzie offers contextual responses and product recommendations through Lazada’s Message+ feature, enabling consumers to quickly find products, access exclusive deals, and redeem discounts. This dynamic, conversational personal shopper promises a seamless, enjoyable shopping experience from discovery to checkout.

Four Dimensions of AI Lazzie: Discovery, Dependability, Deals, and Decision-Making

Designed to enhance four key dimensions of the shopping experience — Discovery, Dependability, Deals, and Decision-Making — AI Lazzie offers several innovative features to improve convenience, boost efficiency, and elevate user satisfaction:
- Smart Recommendations: Personalised product suggestions based on interactions, purchase history, and preferences, from budget picks to high-end options.
- Try-on Models: A virtual try-on feature for fashion, which helps users visualise clothing fits and sizes while offering tailored size recommendations. Sellers benefit from lower marketing and operational costs while increasing sales efficiency.
- AI-Generated Summaries: AI-generated summaries of customer feedback to help shoppers make quick, well-informed decisions, as well as engaging, informational product listings.
These features resonate with consumer demand, as evidenced by the study’s findings: 92% of AI users appreciate personalised recommendations, while *90% value AI’s ability to summarise product information. Nearly half of all respondents believe AI enhances product discovery, customer service, and overall enjoyment during online shopping.

Celebrate AI Lazzie with Lazada’s 11.11 Biggest Sale of the Year

To celebrate AI Lazzie’s launch, Lazada is introducing a personality quiz, “What’s Your Spirit Animal,” where shoppers answer playful questions to reveal their unique shopper persona. This quiz rewards participants with a LazCash voucher for their 11.11 purchases.

Running from 10 November (8pm) to 13 November, the 11.11 Biggest Sale of the Year brings unmatched savings across all categories. Highlights include:
- RM11 Crazy Deals: Between 10 and 13 November, shoppers can access incredible deals where select products valued at up to RM16,000 will be available for only RM11. Premium items such as smartphones, luxury massage chairs, and TVs from top brands like Samsung, Xiaomi, and GETHA are part of this exclusive event.
- Livestream Exclusives: Collectible enthusiasts can enjoy exclusive LABUBU Pop Mart blind boxes and discounts on Kiehl’s skincare, available only through livestream events beginning on 10 November.
- RM1,111 Off Voucher: From 7 to 13 November, shoppers can collect a voucher worth RM1,111 off with a minimum spend of RM4,000.
- Taobao Fashion Channel: This new channel offers stylish, affordable fashion and accessories, complete with free shipping and returns from China. Shoppers can enjoy a “Buy 3 at 20% off” promotion to build their dream wardrobe.
- Lowest Price Guarantee: Shop confidently with Lazada’s Lowest Price Guarantee, which offers a 120% LazCash refund on the price difference if a shopper finds a lower price elsewhere.
With platform-wide free shipping, up to 90% off on LazFlash deals, and heavy discounts on popular items, Lazada’s 11.11 Biggest Sale of the Year promises unbeatable deals and a hassle-free shopping experience. Whether searching for holiday gifts, daily essentials, or the latest gadgets, Lazada’s AI-powered innovations make it easier than ever for consumers to enjoy online shopping.

For more details on AI Lazzie or the 11.11 sale, visit www.lazada.com.my and follow the hashtags #LazadaMY1111Sale, #LowyaltyEra, and #LazadaMY on social media.
November 11, 2024
Lotus’s Bandar Bukit Puchong Berwajah Baru, Tawaran Eksklusif dan Promosi Menarik Untuk Anda!

Lotus’s Malaysia, sebuah jenama peruncitan terkemuka, telah melancarkan pembaharuan cawangan terbarunya di Bandar Bukit Puchong dengan tawaran menarik yang pasti menggembirakan pelanggannya.

Dalam usaha memberikan pengalaman membeli-belah yang lebih baik, Lotus’s Bukit Puchong kini dilengkapi dengan dekorasi baru serta peningkatan pada pelbagai bahagian produk, termasuk elektrik, hasil segar, daging, makanan laut, dan bakeri. Pembukaan semula cawangan ini bukan sahaja memperkenalkan suasana membeli-belah yang segar, tetapi turut menawarkan pelbagai diskaun hebat dan hadiah menarik.

Sebagai sebahagian daripada pembukaan semula ini, Lotus’s Malaysia menawarkan diskaun sehingga 40% untuk pelbagai produk terpilih, termasuk barangan elektrik rumah. Antara produk yang mendapat perhatian ialah Sharp 4K 55” Smart TV yang kini dijual pada harga RM1,499, Skyworth 65” 4K UHD Google TV yang ditawarkan pada harga RM1,899, serta Pensonic 16” Stand Fan dengan harga serendah RM79. Pelanggan juga berpeluang menikmati tawaran hebat seperti ayam segar pada harga RM5.99, Ayamas Golden Nuggets pada RM11.99, dan tomato segar pada harga hanya RM1.99 sekilogram.

Tidak ketinggalan, pelanggan juga boleh membeli produk berkualiti dengan tawaran Beli Dengan Setiap Pembelian. Sebagai contoh, apabila membeli minyak masak Lotus’s 5 kilogram dengan pembelian minimum RM100, pelanggan akan menerima hadiah menarik. Semua tawaran ini hanya tersedia pada hari pembukaan semula, memberikan peluang kepada pelanggan untuk mendapatkan barangan dengan harga istimewa sambil menikmati suasana baru di cawangan Lotus’s Bukit Puchong.

Lotus’s Malaysia telah melaburkan lebih daripada RM5 juta untuk memperbaharui beberapa cawangannya, dan ini termasuk cawangan Bandar Bukit Puchong. Dengan penambahbaikan ini, Lotus’s berharap untuk memberikan pengalaman membeli-belah yang lebih menyenangkan bagi para pelanggan. Selain itu, perubahan ini juga bertujuan untuk memenuhi permintaan pelanggan terhadap lebih banyak pilihan produk berkualiti dan memperkenalkan pengalaman membeli-belah yang lebih moden dan efisien.

Acara dan aktiviti menarik turut diadakan untuk meraikan pembukaan semula Lotus’s Bukit Puchong. Antara aktiviti menarik yang berlangsung dari 7 hingga 10 November 2024 adalah peluang untuk pelanggan memenangi produk jenama Lotus’s bernilai RM10 apabila mereka berbelanja sebanyak RM80 dalam satu resit. Selain itu, pelanggan juga berpeluang memenangi Baucar Hadiah Lotus’s bernilai RM10 dengan mencapai berat minimum 30kg bagi setiap troli yang dibeli dalam tempoh tertentu. Paling menarik, Lotus’s juga menawarkan cabutan bertuah di mana empat pemenang bertuah akan membawa pulang e-baucar Lotus’s bernilai RM200 selepas berbelanja minimum RM120.

Bagi ahli My Lotus’s, terdapat lebih banyak keistimewaan. Ahli My Lotus’s dapat menikmati 3X mata ganjaran apabila membeli-belah di Lotus’s Bukit Puchong antara 7 hingga 13 November 2024. Selain itu, ahli My Lotus’s yang berbelanja minimum RM100 dalam satu resit berpeluang memenangi e-baucar Lotus’s bernilai RM5 atau cenderahati produk jenama Lotus’s melalui permainan Claw Machine yang disediakan di cawangan ini. Ahli juga dapat menikmati baucar tunai sehingga RM5 dengan perbelanjaan minimum RM90 pada pembelian seterusnya, yang boleh ditebus antara 14 hingga 20 November 2024.

Lotus’s Bukit Puchong juga menyediakan ruang acara khas yang dipanggil Ceria-Yah, di mana pelanggan boleh menikmati sampel makanan percuma daripada jenama terkenal seperti CP, Dugro, Aptamil, Pocky, Oatside, serta jenama tempatan kegemaran rakyat Malaysia, Adabi. Di samping itu, pelanggan juga boleh mengikuti ujian Masimo secara percuma dengan keputusan dan kaunseling pemakanan bagi kanak-kanak di bawah umur lima tahun.

Bagi yang gemar dengan aktiviti keluarga, Lotus’s Bukit Puchong turut menyediakan peluang bertemu kambing pygmy, Jojo dan Nina di Mini Zoo, yang terletak di tingkat bawah cawangan ini. Pelanggan boleh menikmati sesi ini pada 7 hingga 10 November 2024 dan 16 hingga 17 November 2024. Lotus’s juga menyediakan tawaran menarik seperti diskaun sehingga 50% dan promosi beli 1 percuma 1 di kedai penyewa terpilih. Bagi mereka yang mencari makanan di medan selera, Menu RAHMAH menawarkan hidangan dengan harga hanya RM5 di cawangan ini.

Lotus’s Malaysia terus berusaha untuk memperbaiki pengalaman membeli-belah pelanggan dengan meningkatkan kemudahan dan perkhidmatan di semua cawangannya. Untuk maklumat lanjut mengenai tawaran dan aktiviti menarik ini, pelanggan boleh mengunjungi laman sosial rasmi Lotus’s di Facebook dan Instagram.

November 7, 2024
Lazada Malaysia Lancar Taobao Fashion: Fesyen Terkini, Harga Mesra Bajet untuk Wanita

Platform eDagang terkemuka di Asia Tenggara, Lazada Malaysia, dengan bangganya mengumumkan pelancaran saluran fesyen terbarunya, Taobao Fashion. Saluran ini direka khusus untuk pengguna yang menginginkan pakaian bergaya pada harga yang mesra bajet.

Dengan pelancaran ini, Lazada Malaysia memperluaskan rangkaian fesyen wanita mereka, menyediakan pelbagai pilihan menarik daripada Taobao. Sekarang, para peminat fesyen dan trendsetter dapat menikmati kemudahan membeli-belah yang komprehensif, menjadikan mereka dapat mencari dan membeli koleksi fesyen terkini dengan mudah dan pada harga yang sangat berpatutan.

Sebagai langkah awal, Taobao Fashion kini boleh diakses secara eksklusif untuk pembeli wanita melalui ikon “Tao Fashion” yang terdapat di aplikasi Lazada. Dengan hanya beberapa klik, pengguna dapat menerokai pelbagai pilihan gaya yang tersedia, yang merangkumi pakaian, aksesori, dan pelbagai pilihan fesyen yang lain. Ini tidak hanya menjadikan pengalaman membeli-belah lebih mudah tetapi juga menyeronokkan. Selain itu, peminat fesyen akan berpeluang menikmati pelbagai kelebihan eksklusif, termasuk penghantaran percuma dan diskaun menarik apabila mereka membuat pembelian dalam jumlah yang lebih besar. Semua ini dijamin dengan polisi pemulangan tanpa kerumitan, memastikan bahawa setiap pelanggan dapat menikmati pengalaman membeli-belah yang paling memuaskan.

Kaya Qin, Ketua Pegawai Eksekutif Lazada Malaysia, menyatakan, “Kami sentiasa berusaha untuk melangkaui batas dalam mentakrifkan semula pengalaman membeli-belah dalam talian di Malaysia. Pelancaran Taobao Fashion adalah bukti jelas komitmen kami terhadap inovasi dan kepuasan pelanggan. Saluran baru ini bertujuan untuk memberdayakan wanita dengan akses kepada trend terkini yang ditawarkan pada harga yang sangat berpatutan. Selain itu, tawaran istimewa seperti penghantaran percuma dari China dan penjimatan eksklusif bagi pembelian yang lebih besar menjadikan pengalaman membeli-belah lebih berbaloi. Matlamat utama kami adalah untuk memudahkan akses kepada fesyen yang membolehkan pelanggan kami mengekspresikan gaya mereka dengan keyakinan tanpa perlu mengeluarkan belanja yang tinggi.”

Taobao Fashion juga menawarkan pelbagai promosi yang memberi peluang kepada pelanggan untuk menikmati penjimatan besar. Antara tawaran menarik adalah promosi ‘Beli 3 untuk 20% Diskaun’, di mana pelanggan akan mendapat ganjaran menarik apabila mereka membeli tiga item atau lebih. Ini membolehkan mereka untuk mengisi almari pakaian mereka dengan pelbagai pilihan fesyen terkini sambil menjimatkan wang. Selain itu, pembeli juga berpeluang menikmati penghantaran antarabangsa percuma dari China, yang menjadikan Taobao Fashion pilihan utama bagi mereka yang ingin mendapatkan produk berkualiti tanpa kos penghantaran yang tinggi. Pelanggan juga boleh menggunakan LazCoins untuk mendapatkan lebih banyak penjimatan dan diskaun tambahan, menjadikan pengalaman membeli-belah lebih berbaloi.

Dengan komitmen yang tinggi terhadap penghantaran pantas, Lazada menjamin bahawa semua pesanan akan diproses dan dihantar dalam tempoh 48 jam. Penggunaan pengangkutan udara antarabangsa memastikan bahawa pelanggan dapat menerima barang-barang mereka lebih awal, menjadikan pengalaman membeli-belah lebih cepat dan efisien. Saluran baru ini juga menawarkan polisi pemulangan yang fleksibel selama 15 hari, termasuk pilihan pengambilan dan penghantaran untuk memberikan kemudahan kepada pelanggan. Bagi mereka yang mungkin berubah fikiran, proses pemulangan adalah mudah dan tanpa sebarang alasan diperlukan, asalkan produk yang dipulangkan berada dalam keadaan baik.

Kaya menambah, “Kami di Lazada sedar bahawa kepercayaan dan kebolehpercayaan adalah kunci dalam membeli-belah dalam talian. Oleh itu, kami memberi tumpuan untuk memberikan pengalaman membeli-belah yang terbaik bagi fesyen yang mampu milik, yang dilengkapi dengan perlindungan pembeli dan tawaran eksklusif. Dengan kedatangan Jualan Tahunan Terbesar 11.11 tidak lama lagi, ini adalah waktu yang paling tepat untuk menerokai Taobao Fashion dan memanfaatkan semua faedah lain yang ditawarkan, termasuk Jaminan Harga Terendah dan penghantaran percuma yang memberikan nilai yang tiada tandingan.”

Lazada Malaysia terus komited untuk meningkatkan pengalaman membeli-belah, dengan fokus kepada nilai yang diutamakan oleh rakyat Malaysia — kemudahan, kemampuan, dan gaya. Pelancaran Taobao Fashion hanyalah langkah awal dalam siri inovasi menarik yang akan datang pada platform Lazada, yang terus berusaha untuk memberikan harga terbaik serta pengalaman membeli-belah yang memuaskan.

Untuk maklumat lanjut mengenai Taobao Fashion, pengguna disarankan untuk melayari laman web Lazada atau memuat turun aplikasi Lazada bagi meneroka tawaran menarik yang menanti mereka. Dengan pelbagai pilihan fesyen yang menarik dan berpatutan, Taobao Fashion pasti menjadi destinasi utama bagi mereka yang ingin menonjolkan gaya peribadi mereka tanpa merosakkan bajet.

October 28, 2024
Celebrate with Watsons: “App-rything You Need, App-ryday Excitement Awaits!” 2024

This September, Watsons Malaysia is celebrating the 14th anniversary of its Watsons Club, marking a milestone with an exciting campaign titled “Watsons APP-RYTHING For You APP-RYDAY.”

“Watsons APP-RYTHING For You APP-RYDAY” celebration is a special tribute to the millions of Watsons Club members who have supported the brand over the years. As the leading Health & Beauty retailer in Malaysia, Watsons is dedicated to rewarding its loyal members with unparalleled benefits and exclusive rewards. This year, the brand has taken the celebration to new heights by offering a once-in-a-lifetime opportunity: one lucky Watsons Club member will win a brand-new home, courtesy of LBS.

Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health and Beauty Asia at A.S. Watson, expressed her enthusiasm about this year’s “Watsons APP-RYTHING For You APP-RYDAY” . She emphasized that Watsons Malaysia’s commitment to engaging with members across the nation remains as strong as ever.

“As Malaysia’s No. 1 Health & Beauty retailer, we are not just focused on offering an online shopping experience but also on delivering a seamless loyalty and rewards program through our Watsons MY App. We are thrilled to partner with LBS for the third consecutive year to offer a grand prize that truly reflects our appreciation for our members—a new home at the prestigious LBS Bayu Hills Residence in Genting Highlands,” said Caryn.

Watsons Club, which boasts over 8 million members, has firmly established itself as one of Malaysia’s most popular loyalty programs. This year, under the “APP-RYTHING FOR YOU, APP-RYDAY” campaign, Watsons members can look forward to daily app-exclusive deals, enhanced rewards, and a comprehensive e-Stamp program. Members earn points and digital stamps with every purchase in the “APP-RYTHING FOR YOU, APP-RYDAY” campaign, which can be redeemed for exciting rewards through the App. Additionally, the app’s W Mall feature allows shoppers to explore and purchase products beyond the traditional Watsons offerings, further enhancing the shopping experience.

Danny Hoh, Chief Operating Officer of Watsons Malaysia, shared details about the grand prize and other rewards. “This is the third year in a row that Watsons, in collaboration with LBS, is giving away a brand-new home. To be eligible for this grand prize, members need to spend a minimum of RM100 in-store or online using any Visa card. Those who qualify will be entered into a random selection process, with the chosen few invited to a grand finale event where they will compete for the LBS Bayu Hills Residence. Moreover, 1,000 lucky members will also win RM50 Watsons e-vouchers as part of this celebration,” said Danny.

The LBS Bayu Hills Residence, the grand prize of this campaign, is a newly launched residential development in the scenic Genting Highlands. Located amidst the misty peaks of this iconic mountain retreat, the Bayu Hills Residence offers a tranquil sanctuary in the sky.

The unit that Watsons and LBS are awarding is a low-density, 2-bedroom configuration, designed to provide a peaceful and exclusive living experience.

Tan Sri Ir. (Dr.) Lim Hock San, Group Executive Chairman of LBS Bina Group Berhad, expressed his pride in collaborating with Watsons once again. He emphasized that this partnership aligns with LBS’s commitment to enhancing the lives of the communities they serve.

“Bayu Hills in Genting Highlands is not just another residential project; it represents an elevated lifestyle. With its serene environment, modern amenities, and sustainable design, Bayu Hills is set to redefine highland living in one of Malaysia’s most desirable retreats,” said Tan Sri Lim.

To further enhance the member experience in the “APP-RYTHING FOR YOU, APP-RYDAY” campaign, Watsons has introduced the W Rewards program this year. This program allows members to redeem over 5,000 exclusive merchant vouchers, starting from just 10 points.

Additionally, the Watsons e-Stamp Rewards initiative enables members to earn e-Stamps with every purchase of RM40 or more in a single receipt at Watsons stores or online.

These e-Stamps can be redeemed for exclusive products through the Watsons App. In conjunction with the e-Stamp Rewards, Watsons has launched the Jom Pic-Nik campaign featuring Unik the Cat, a limited-edition series available this month. Members can redeem exclusive picnic essentials for as low as RM19.90 plus 1 e-Stamp, with the promotion running until 28 October 2024.

In the “APP-RYTHING FOR YOU, APP-RYDAY” campaign, members can also enjoy additional benefits, such as exclusive online discounts, with an extra 10% off every Monday, Elite Extra RM10 points every Tuesday, and app-exclusive 10% discounts every Wednesday. These offerings ensure that members receive the best value whether they shop online or in-store, anytime and anywhere.

With the “APP-RYTHING For You APP-RYDAY” campaign, Watsons is not just celebrating an anniversary but also elevating the shopping experience for its members. By blending convenience, loyalty rewards, and exclusive benefits through the App, the brand continues to set new standards in customer satisfaction. In this “APP-RYTHING FOR YOU, APP-RYDAY” campaign, the chance to win a brand-new home at LBS Bayu Hills Residence, coupled with a variety of exclusive deals, ensures that members enjoy unparalleled value every day. Join Watsons in celebrating this milestone and take full advantage of the rewards and opportunities available through the Watsons MY App.

Visit https://www.watsons.com.my/watsons-w-rewards.

August 30, 2024
Experience More, Earn More: Sony Unveils a New Three-Tiered Loyalty Program for Malaysia
Sony’s three-tiered “My Sony Rewards” loyalty program is set to engage Sony Store customers even more than before, with rewards like pre-sale invites, redemption system, birthday discounts, exclusive parties and more.

Sony Malaysia has announced its enhanced loyalty program, My Sony Rewards, which is designed to take customer engagement and rewards to the next level. With added benefits, this revamped program spans three tiers and promises to provide Sony enthusiasts with more experiences, more benefits, and more value.

My Sony Rewards will give Sony members points for purchases made at the online and physical Sony Stores (excluding e-commerce marketplaces). Members can redeem these Sony points to offset eligible Sony Store purchases or redeem e-vouchers of their favourite lifestyle brands. When members register their product through My Sony Rewards, they may also be eligible for an extended warranty. This allows consumers to unlock exclusive benefits, making their journey with Sony even more rewarding.

“We are grateful for our highly engaged fanbase in Malaysia and how they have been active supporters of our brand. We’ve developed a plan that rewards Sony Store customers so that we can continue to inspire creativity and spark curiosity with the community. We also hope that through this program, we will be able to continuously engage our customers at different stages of their journey with us and provide exceptional products and experiences for them,” said Mr Kazutoyo Araki, Managing Director of Sony (Malaysia) Sdn Bhd

What’s New in Sony’s Revamped Loyalty Program?

While the current loyalty program offers benefits like extended warranty, birthday vouchers, and event invites, the enhanced loyalty program is set to help members unlock rewards at every turn.

These include:
1. New Member Voucher: To celebrate the launch of the enhanced loyalty program, new members will enjoy a RM30 discount with a minimum spending of RM300. This promotion is valid till the end of February 2024.
1. Earn Points for Every Purchase: With Sony’s loyalty program, earning rewards is easier than ever. Members will receive 1 point for every RM1 spent, making it simple to accumulate points towards exciting rewards.
1. Birthday Voucher: Sony knows how to celebrate special occasions! Members will receive a birthday voucher, valid for two months, offering an RM50 discount on a minimum spend of RM200, making birthdays even more special with Sony.
1. Gain Points from Completing Your Profile and Opt-In for Marketing Updates: By completing their profiles and opting in for marketing updates, members can supercharge their points accumulation. Sony will reward this engagement with 200 points, ensuring that members are well on their way to enjoying exclusive benefits.
1. Complete a Survey and Earn 200 Points: Sony values member feedback and wants to hear their opinions. By participating in surveys, members will earn 200 points, making sure that their voices are heard and appreciated.
1. Attend Workshops and Gain Ad-Hoc Vouchers: Sony’s commitment to enriching the fan experience goes beyond transactions. Members who participate in Sony workshops will have the opportunity to gain ad-hoc vouchers, fostering a sense of community and growth.
How to Earn Points

Joining the program is easy – Sony users can sign up on the Sony Malaysia website (https://mysony.sony-asia.com/my/home/mysonyrewards). Members start earning points from the very first purchase thereafter – all they need to do is verify their email address, and their My Sony Rewards account is activated, and they can begin earning Sony points.

Earning points is straightforward:
- Make Purchases: Every RM1 spent earns 1 point.
- Complete Your Profile and Opt-In for Marketing Updates: Earn 200 points.
- Participate in Surveys: Earn 200 points.
- Attend Workshops: Gain ad-hoc vouchers for enriching experiences.
About My Sony Membership Tiers

Sony’s loyalty program introduces three distinctive membership tiers to cater to different levels of engagement:
- Club Tier: For those who have just embarked on their Sony journey, Club Tier offers a solid foundation. Members at this level will earn 1 point for every RM1 spent. To qualify for Club Tier, members need to accumulate between 1 and 3,100 points. Club Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
- Elite Tier: Elite Tier members enjoy a boost in rewards with 1.5x points for every RM1 spent, making their loyalty even more rewarding. To reach Elite Tier, members must accumulate between 3,101 and 16,100 points. Elite Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
- Platinum Tier: Members in the Platinum Tier enjoy the ultimate reward with double the points, earning 2x points for every RM1 spent. It’s an invitation to an extraordinary level of loyalty, promising an unparalleled experience that reflects Sony’s deepest appreciation for their steadfast support. To attain Platinum Tier status, members must accumulate a total of 16,101 points.
This revamped loyalty program not only elevates the Sony experience but also brings fans closer to their passion for entertainment and technology. Sony cordially invites all fans to embark on this exciting journey.

For more information about Sony’s Loyalty Program, please visit https://mysony.sony-asia.com/my/home/mysonyrewards.

Retail Shops

Sony Stores: https://www.sony.com.my/microsite/sony-experience/sony-store/

Online

Sony Store online: https://store.sony.com.my/
December 15, 2023
Get Ready to Slay: Love, Bonito Unveils First Flagship Store in Malaysia!

Experience an elevated shopping experience at Love, Bonito’s Sixth and Largest Malaysian store, featuring new innovative in-store concepts exclusively at The Exchange TRX

Love, Bonito unveils its first flagship store in The Exchange TRX, Malaysia

Fashion mavens, prepare to elevate your style game as Southeast Asia’s largest omni-channel womenswear brand, Love, Bonito, proudly opens its inaugural flagship store in Malaysia! Nestled within the luxurious lifestyle hub of The Exchange TRX, this latest addition promises unparalleled comfort and style in its expansive 6,000 square feet of premium retail space. To celebrate the opening, customers will enjoy a complimentary gift* with a minimum spend of RM300 at Love, Bonito TRX.

“We are constantly encouraged by the support of the local community and want to double down on our efforts to provide our Malaysian customers a more holistic experience,” said Dione Song, Chief Executive Officer of Love, Bonito. “More than just the ability to display a wider range of assortment, the value of a larger storefront also allows us to hold more community-based events for like-minded women to come together. Customers can look forward to exclusive previews of collection launches, styling workshops and more. So, stay tuned!”

Fitted with unparalleled features, shoppers can now enjoy a wholesome shopping experience with the introduction of an electronic queueing system, a lounge area and a modular fitting room

This flagship adds a dash of innovation to convenience with thoughtful features which include the electronic queueing system, the first within the fashion industry in Malaysia. Customers can now continue to browse the store while waiting for their turn for the fitting room without enduring long queues.

Enriching this experience is the modular fitting room which is able to transform into a bigger space. This allows customers to try on pieces with their mums or girlfriends together while retaining their privacy. Additionally, for those shopping with companions, a dedicated lounge area awaits, providing a haven for relaxation and leisure.

Be the ‘It Girl’ this Christmas with Love, Bonito

Revel in the magical festive spirit of year end, and explore chance encounters at Love, Bonito’s first flagship Malaysian store at The Exchange TRX. Featuring glittery sequins, iridescent liquid lamé, fuzzy knits and velvety pleather, this collection is testament to the possibility where glamour and comfort coexist. With twinkling looks dropping this month, be prepared to get heads turning for your upcoming office Christmas parties, cosy family reunions and festive countdown celebrations!

From Left to Right: Gyla Straight Neck Column Midi Dress (Silver); Valrie Asymmetric Ruched Tube Top (Willow); Isbeth Asymmetric Knit Toga Top (Ivory), Faiza Sequined Flare Pants (Black)

Just look at her – the Gyla Straight Neck Column Midi Dress is a one-and-done that will be the highlight of the night. Made of stretchy glittery fabric, this dream-like dress comes with adjustable straps and is available in black and silver, perfect for any Christmas party in town. The off-shoulder Valrie Asymmetric Ruched Tube Top is giving Tinkerbell-esque vibes with its ruched detail, high sheen fabric and an asymmetric drape that falls from the waist. Complete the look with a pair of white pants and heels for a night out!

For a more work-appropriate silhouette, opt for the casual, stretchy Isbeth Asymmetric Knit Toga Top with the highly-anticipated Faiza Sequined Flare Pants featuring high shine sequins, a flare silhouette and high rise fit (we hearsay these fits are great for Rockin’ Around the Christmas Tree).

From Left to Right: Shanneth Asymmetric Off Shoulder Top (Lime), Olywn Tailored Straight Leg Pants (Black); Solo Halter Midi Dress (Red); Carter Sequined Column Midi Dress (Black)

For those who prefer bold colours and unexpected cuts, the stunning red Sola Halter Midi Dress or lime Shanneth Asymmetric Off Shoulder Top will send your confidence level off the charts and are perfect for cocktails with girlfriends. The Carter Sequined Column Midi Dress is another go-to if you’re looking for an embellished piece with sequins for a long-lasting shimmer on the dance floor.

Come experience the magic of Love, Bonito at its flagship store located at Tun Razak Exchange (TRX), Level 1, L1.29 & L1.29A.

For more information on Love, Bonito, please visit https://www.lovebonito.com/my/.

December 13, 2023
LAZBEAUTY BY LAZADA CHARMED 18,000 BEAUTY ENTHUSIASTS AT KL INTERNATIONAL BEAUTY WEEK

Lazada Brand Ambassadors, Anna Jobling and Nora Danish, alongside Lazada Malaysia Chief Marketing Officer, Irene Cheah; Emcee Hunny Madu; Co-Founder of KLIBW, Lira Jamaluddin and CEO of KLIBW, Zaid Zahari

The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia brought the best of beauty to almost 18,000 beauty enthusiasts, content creators, beauty and lifestyle media and celebrity VIPs, including Lazada Brand Ambassadors, Nora Danish and Anna Jobling, alongside Marion Caunter, Amber Chia and many more. Featuring over 150 international and local homegrown brands, the two-day event charmed beauty fans through an O2O engagement both on-ground at the Mid Valley Exhibition Center (MVEC), as well as virtually via LazBeauty – Lazada’s in-app destination for all-things-beauty.

Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”

LazBeauty Club Main Page

On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test and Virtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible forcustomers to try their wishlist products in sample size before getting a full size product.

Lazada AI Skin Test Technology

Lazada AI Skin test Diagnose

Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.

During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.

LazBeauty x KLIBW 2023

For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.

December 4, 2023
TikTok Shop Gives SMEs a Boost During Biggest Online Sales Event of the Year

The in-app e-commerce platform is helping local entrepreneurs grow their digital storefront and expand their target audience

Since its inception over a decade ago, the 11.11 sales period, also known as ‘Singles Day’ or ‘Double Eleven,’ has been a time when consumers look for the best deals and value for their money.

TikTok Shop is set to give Malaysian SMEs a boost during this 11.11 sales period by providing greater support for local small businesses with a brand spotlight segment promoting several local brands including dessini, casevalker, farm fresh and barang dapur basah as well as its very own Pertarungan Livestream Mega 11.11 (Mega Livestream Showdown 11.11).

This event, which will be streamed LIVE on TikTok Shop, will be featuring 10 well-loved local creators tulippetals, khairulaming, dearcarynn, bossa_sce_oe, bossjerry88, crackbrader, aidunoo, peemondayz, almiyaz.my, and akak_e, taking to their livestream sessions and highlighting their 11.11 product promotions as part of one of the biggest e-commerce events of the year. Shoppers can also look out for no minimum spend vouchers available through livestreams between 8pm to 12 midnight on 11 November itself to enjoy further savings on their purchases.

Alongside the livestream sessions, as part of the event, we are also excited to present entertainment you won’t want to miss, including live performances by talented artists such as daliafarhana, gastonpong, shilaamzahofficial, itzputridahliaa, and danialkifli__ .

TikTok Shop By the Numbers

Since TikTok Shop was launched in Malaysia last year, it has brought about a profound impact on the local SME community, currently hosting over 1 million sellers on the platform. Amongst these sellers, 98% comprise SMEs – with 60% hailing from major city-states, and the remaining 40% from non-major city-states. This proves TikTok Shop’s reach in providing business owners from all backgrounds and locations the opportunity to earn a living, no matter their background, location, and skillset.

These sellers’ market themselves through Shoppertainment, which brings together the best of content and commerce via LIVE sessions, video content, and shoppable ads, along with a whole host of other tools and programs to help them expand. Sellers also have complete control over their control over their own branding, marketing, and pricing.

Since 2022, TikTok Shop has partnered with 50 local ministries, GLCs, Educational institutions, and state governments to provide and build support for its sellers. This includes a joint investment with MDEC worth RM31 million for the DE Dagang initiative, which benefitted 22,000 sellers in the form of product discounts, shipping vouchers, and transaction fee subsidies.

This was further amplified through the TikTok Shop Summit, held in 2023 to celebrate the platform’s 1-year anniversary in the Malaysian market, with TikTok Shop celebrating, educating, and awarding sellers for their contribution to the nation’s economy.

SMEs can learn more about how to thrive and expand on our platform through the TikTok Shop Academy and explore partnerships with creators through our Creator Marketplace.

November 14, 2023
1 BILLION LAZCOINS UP FOR GRABS DURING LAZADA’S 11.11 BIGGEST SALE OF THE YEAR

The most anticipated shopping festival of the year will bring Malaysians a non-stop 3-day shopping fiesta like no other between 11-13 November

Lazada, Southeast Asia’s pioneer eCommerce platform, is pulling out all the stops this year for its 11.11 Biggest Sale of the Year by offering over a billion LazCoins on its platform during the iconic annual shopping event. Taking place from 11 to 13 November 2023, the sale will enable consumers to enjoy an extended festive weekend of shopping with great deals and discounts.

Over 1 Billion LazCoins Up for Grabs

Shoppers in Malaysia can expect jaw-dropping value and incredible savings during Lazada’s 11.11 Biggest Sale of the Year with more than a billion LazCoins up for grabs, which can be used to attain discounts and the lowest prices on tens of millions of products across the platform. On a daily basis, one in three customers actively leverage LazCoins to maximize their savings while placing orders across Southeast Asia.

Earning these bonus LazCoins is easy. Users simply need to check-in to LazCoins channel on the Lazada App daily from 1 until 13 November to enjoy a supersized collection of LazCoins compared with the usual amount.

By maintaining and completing the 13-day streak, shoppers will be able to effectively collect up to 1,640 LazCoins (worth RM16.40) for free, which can be redeemed for additional discounts on eligible products, on top of other existing rebates they can already enjoy during the sale, such as platform and store vouchers, Free Shipping, and much more. Additionally, customers who log on to the Lazada App throughout the sale period may also receive a random, surprise drop of LazCoins.

Diligent users looking to maximise their LazCoins collections can also acquire more coins by writing reviews on the products that they have purchased, completing missions on the Lazada App, or even playing games like Merge Boss or GoGo Match. Gamification with LazCoins rewards is a primary driver for customers to be continuously and actively engaged throughout their shopping journey. The surge in engagement on the app not only leads shoppers to the discovery of new products on Lazada, but is also a driving force behind the exceptional 7-day in-app retention rate, which is close to 100%.

Guess and Win to Shop Free for 11 Months

Leading up to 11.11, Lazada also has more surprises in store for shoppers, starting with a special giveaway on social media. Kicking off on 1 November until 10 November, this 10-day social media contest offers Lazada’s followers on Instagram the opportunity to guess the sale price of a selected item daily.

To join the contest, participants simply have to comment in the post with their estimate of the item’s sale price. The first 11 people to guess the price correctly or most accurately stand the chance to win the item of the day, which spans various categories including health & beauty, home & living, fashion, electronics, and more.

One lucky winner who correctly guesses the price of all items across all 10 days will be able to win the Grand Prize of RM11,000 worth of shopping. In total, there are over RM100,000 prizes to be won from brands such as Cosmic Cookware, Dyson, Estee Lauder, Fossil, Kinohimitsu, Lazada Adventures, LEGO, Nescafe, OGAWA, and POCO.

Plenty of Value to Enjoy Before 11.11

While consumers can already start adding their shopping to cart from as early as 1 November or even Chup Dulu* by paying a small deposit to secure the best deals before 11.11, there are also early Today Only Deals* that shoppers can already checkout and enjoy awesome offers from 1 to 10 November. With a diverse selection of groceries, household supplies, mother & baby goods, and more from brands like Anakku, Enfagrow, Kellogg’s, Julie’s, and Tong Garden, consumers can already start saving on the essentials before the sale starts.

Moreover, there is a Super Voucher Hunt for 11.11, where consumers who crack the codes below can claim exclusive vouchers via the Lazada App. These hidden vouchers can be collected by entering the completed keywords into the search bar on the app and then can be redeemed exclusively on 11 November.

Claim the Hottest Brands on Lazada

When 11 November rolls around, shoppers can finally checkout their carts to enjoy a bulk saving on their purchases with Lazada Bonus*, which rewards consumers with an RM9 discount on every RM90 spent. Lazada Bonus is available to collect from 1 November until the end of the sale and can be enjoyed on a wide range of products across the platform.

This year, Lazada’s 11.11 Biggest Sale of the Year unveils the Ha11 of Fame* (Hall of Fame), featuring an ever-revolving selection of 11 exclusive seller deals from 11-13 November. Renowned brands such as DJI, LEGO, L’Occitane, MAC, Nike, Ogawa, Shiseido, Skechers, and Xiaomi among others will take the spotlight, showcasing a selection of must-have deals with discounts of up to 80% off on toys, make-up and personal care, footwear, and apparel.

If you’re on the hunt for the lowest prices on Lazada, Mesti Beli Deals* promise a plethora of incredible bargains and exclusive prices from stores on both LazMall and Marketplace, where shoppers can nab significant savings on highly sought-after products, including but not limited to the Sony PlayStation 5, Dyson Airwrap, LEGO Icons Jazz Club Building, OGAWA RetreaX Massage Chair, GINTELL S3 Superchair, Roborock Q Revo Robot Vacuum, 70mai A500S Dashcam, and more with discounts of up to 80%.

Furthermore, don’t forget to mark your calendars for the Crazy Brand Mega Offers*, occurring daily from 11 to 13 November, between 12am and 2am. During this period, you can enjoy discounts of up to 90%* on LazMall brands like Aesop, Bose, Lacoste, La Mer, GETHA, Ray-Ban, Pandora, Samsung, Sonos, Jo Malone, and others. Even if you miss the opportunity, Brand Mega Offers* are still available around the clock with markdown of up to 70%* off, so you can save on items such as skincare from SK-II, luggage from Samsonite, footwear from Clarks, sound systems from JBL, or even clothing from Levi’s.

Maximising Your Savings

In addition to brand promotions and exclusive discounts, shoppers can explore other incredible offers such as LazFlash Extra* deals with more than 50% off on popular, trending, must-have items – the lowest prices guaranteed. Free Shipping* vouchers can also be collected across the app, either via the Free Shipping or Voucher channels, cracking the Lucky Egg, or playing Lazzie Star. With Free Shipping vouchers, shoppers can save up to RM20 on their order deliveries.

Lazzie Star during this 11.11 will reward users with Golden Banknotes from 1 to 13 November, which can then be redeemed during the sale to claim attractive prizes, gifts, LazCoins, vouchers, and more. Earning Golden

Banknotes is simple, one just needs to check-in daily, complete daily missions, or play games like Merge Boss on the Lazada app and complete Special Orders in the game. Completing the Merge Mission in Merge Boss also entitles players to redeem a daily giftbag prize.

It’s almost time for Lazada’s 11.11 Biggest Sale of the Year! Start adding items to your cart now and be ready to checkout at 12am sharp on 11 November to seize unbeatable prices, massive discounts, and thrilling surprises that will be sure to add to your life.

For more information on the Lazada 11.11 Biggest Sale of the Year, check out the Lazada app or click on this link. More deals and details are available in the attached addendum.

________________________

* Terms and conditions apply.

November 8, 2023
SEPTEMBER IS THE SEASON FOR SENSATIONAL SAVINGS WITH SUPER BRANDS

Lazada’s highly-anticipated 9.9 Mega Brands Sale brings extravagant deals featuring international and local brands

Lazada, Southeast Asia’s pioneer eCommerce platform, is thrilled to announce its upcoming 9.9 Mega Brands Sale, set to take place this 9 to 13 September 2023. Packed with an amazing line-up of unbeatable offers, irresistible rebates, and fantastic savings, this highly-anticipated five-day sale campaign is set to be a delightful treat for consumers looking for branded goods.

Kicking off the excitement as early as 4 September, customers can start collecting Lazada Bonus* from today to enjoy RM9 off for every RM90 spent, as well as to lock in further discounts with Chup Dulu* by putting in a deposit on selected purchases to enjoy the lowest prices during the sale with savings of up to 60%*. With a wide variety of stores on both LazMall and Marketplace to shop from, shoppers can look forward to must-buy promos from coveted brands including SKII, Lancome, Nike, OGAWA, Samsung, Clarks, Timberland, PUMA, Skechers and more!

Grab the Hottest Brands on Lazada

This year, Lazada’s 9.9 Mega Brands Sale introduces the 9 Wonders* – nine brand deals refreshed on a daily basis from 9 to 13 September, featuring renowned brands such as Nike, Dyson, OGAWA, Estee Lauder, L’Occitane, Puma, LEGO, Lancome, Skechers, and lululemon. While shopping across a diverse array of products including footwear, athleisure apparel, electronic accessories, groceries and home essentials, personal care products, timepieces, and toys, consumers can enjoy savings of up to 50% off*.

The Lazada Marketplace is also abuzz with the best prices from top sellers, where shoppers can snag the latest wish list in fashion, wearables, electronics, health and beauty, and more from the Mega Jom Bazaar*. From 5 to 8 September, collect vouchers from your favourite sellers to enjoy substantial discounts of up to 90%*, in combination with Free Shipping* and Everyday Cashback*.

Additionally, be sure to mark your calendars for Crazy Brand Mega Offers*, happening daily from 9 to 13 September every 12am to 2am, where you can get up to 90% off* on LazMall brands like Sulwhasoo, adidas, Samsonite, Braun Büffel, La Mer, Jo Malone, Pandora, and more. For those who prefer to shop around the clock, Brand Mega Offers* with mark-downs of up to 70%* off are also available, offering savings on items such as Converse sneakers, leather goods from Furla, apparel from Lacoste, home and living products from MUJI, and even make-up and skincare from MAC, among others.

If you’re looking for the lowest prices on Lazada, Mesti Beli Deals* available throughout 9 to 13 September guarantee amazing bargains and exclusive prices that can only be found on Lazada. Grab a variety of best-selling, trendy, must-have products including limited edition specials like collectible Barbie Signature BarbieStyle dolls, POCO X5 Pro smartphones, and Marshall Willen speakers among others. Look out for the great price cuts on products such as the Nintendo Switch OLED, Dyson Supersonic Hair Dryer, Apple iPhone 14 Pro Max, Samsung 65” 4K UHD TV, Bose QuietComfort 45 headphones, LEGO Art Hokusai – The Great Wave, and more at up to 70% off*.

Last but not least, for those looking to enjoy great value at low prices, experience the joy of unboxing with 9.9 Surprise Boxes*. Dive into a variety of surprise boxes ranging from RM9 to RM119, filled with products worth up to RM1,000 or more, from prestigious brands like Laneige, Marc Jacobs, Calvin Klein, Philosophy, Kerastase, Melvita, Innisfree The Face Shop, belif, Black and Decker, Habib, and ELLE. Simply choose from your favourite brand and be surprised by the amazing assortments, spanning from jewellery, limited edition collectibles, exclusive skincare sets, perfumes, to premium organic snacks and foodstuffs.

It’s All About Saving – The More Ringgit Savvy, The Better!

On top of the branded promotion and exclusive discounts, be sure to collect Lazada Bonus* daily, which is available from 4 September until the end of the sale, to enjoy RM9 off every RM90 spent on Lazada.

Purchasing products with Everyday Cashback* offers up to 99%* cashback with a minimum spend of RM9*, which can be used for future purchases. Additionally, keep an eye out for LazFlash* deals, where you can grab branded deals starting from *50% off up until *90%. Users who check-out with Touch ‘n Go can even enjoy an additional *10% off with a minimum spend of RM10.

Whenever shoppers complete a purchase, browse certain categories, or even check-in daily, they also stand to collect digital Lazzie dolls, which can be cashed out on Lazzie Star*. From 5 to 8 September, customers who collect Lazzies can redeem them on the app to unlock incredible discounts, special offers, or even win gift boxes worth up to RM10,000, where winners can walk away with a brand-new GINTELL DeVano SC Queen Massage Sofa, Ecovacs Deebot N10 Plus Robot Vacuum, Ogawa EliteX 3D Foot Reflexology, or Tineco Floor One S5 Smart Floor Washer.

The countdown to the most thrilling shopping event of the year has begun! Mark your calendars for the Lazada 9.9 Mega Brands Sale this weekend and get ready to grab unbeatable deals, massive discounts, and exciting surprises. It’s time to spend smart, shop savvy, and make the most of this sensational shopping extravaganza.

For more information on the Lazada 9.9 Mega Brands Sale, browse through the Lazada app or click on this link.

November 1, 2023