Following the opening of its MyTreasure concept store at Kuala Lumpur International Airport Terminal 2 (KLIA T2), Malaysian wellness brand JYY Group has brought the nation’s natural heritage into the heart of the capital with the official launch of the JYNNS Wellness Treasure Flagship Store at Pavilion Kuala Lumpur.

The opening ceremony was officiated by Mohd Akbal Setia, Deputy Director General of Tourism Malaysia and Head of the Visit Malaysia Secretariat 2026–2027, alongside Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia. The launch directly aligns with the Visit Malaysia 2026–2027 agenda, showcasing homegrown innovations and natural heritage products to global travellers exploring the Golden Triangle.

Alann Tan, Founder and Group CEO of JYY Group, noted that expanding into Pavilion KL creates an accessible platform for international visitors to discover Malaysia’s rich biodiversity and authentic flavours before taking home a meaningful piece of the country.

Adding star power to the grand opening, acclaimed Malaysian singer and actor Nicholas Teo made a special appearance to continue his role as Brand Ambassador for the JYNNS Trigona Honey Series. Nicholas also took on the role of “Store Manager for a Day,” meeting with fans at the flagship outlet. The collaboration carries personal significance, bridging Nicholas’ roots in Kuching, Sarawak, with JYNNS’ stingless bee honey harvested sustainably from the pristine Borneo highlands.

In conjunction with the opening, JYNNS debuted the latest addition to its lineup: the JYNNS Trigona Honey Propolis Mouth Spray. The alcohol- and preservative-free formulation combines Low Glycemic Index (Low GI) Trigona honey with Trigona propolis, which demonstrated up to 99.9999% antibacterial activity in laboratory testing—delivering an overall antibacterial efficacy three times higher than conventional alternatives.

To commemorate both the flagship launch and Malaysia’s National Month, JYNNS is offering limited-time privileges through September, including Buy 2 Free 1 promotions on the new propolis spray, Buy 1 Free 1 offers on signature honey drinks, and special promotional pricing on its Musang King Pandan Cloud Cake.