From completing an assignment and making it through a hectic workday to finally finding time to hit the gym, young Malaysians are increasingly finding joy in celebrating the small victories that brighten their everyday lives. As busy lifestyles become the norm, these simple achievements have become meaningful moments worth recognising and rewarding. Tapping into this mindset, NESCAFÉ has launched its “Treat Yourself to More” campaign, encouraging consumers to pause, savour and celebrate life’s little wins with its new Ready-to-Drink (RTD) range. The new range introduces two trendy flavours inspired by popular café beverages and desserts – NESCAFÉ Spanish Latte and NESCAFÉ Tiramisu Latte. Designed for those looking to enjoy a delicious coffee treat without the need to visit a café, the new offerings provide a convenient way for consumers to indulge in a moment of relaxation, whether during a busy day or as a personal reward after completing a task. According to Norkhayati Mohamed Hashini, Business Executive Officer, Coffee, Nestlé Malaysia, coffee has evolved beyond being a simple daily pick-me-up and has become part of how many young Malaysians take a break and reset during their busy routines. Whether catching up with friends or rewarding themselves after achieving a personal milestone, coffee has become a way to pause and enjoy the moment. Guests capture their everyday wins with a glambot experience at the NESCAFÉ “Treat Yourself to More” event. NESCAFÉ Spanish Latte combines smooth coffee notes with a touch of creamy sweetness, taking inspiration from one of today’s popular café favourites. Meanwhile, NESCAFÉ Tiramisu Latte draws inspiration from the classic dessert, blending smooth coffee with creamy notes and a hint of cocoa flavour. Both variants offer a smooth and creamy taste, making them suitable for new coffee drinkers as well as those looking for a second cup later in the day. Packaged in a convenient 280ml bottle made from 100% recycled PET and certified Halal, the new NESCAFÉ RTD range offers consumers an easy on-the-go coffee treat that can be enjoyed anytime and anywhere. The convenient format makes it a practical companion for work, study, travel or simply taking a well-deserved break. To bring the “Treat Yourself to More” campaign to life, NESCAFÉ recently hosted an event celebrating everyday wins at The Campus, Ampang, which welcomed more than 1,800 visitors. Guests were invited to explore a range of fun and immersive activities, including a Glambot video booth where they could step into the spotlight and capture their own “main character” moments. Friend of NESCAFÉ, Yusof Hashim (Ucop), strikes a pose at the glambot with the new NESCAFÉ Spanish Latte and NESCAFÉ Tiramisu Latte, celebrating the little victories that make every day worth savouring. The event also featured an AI-powered doodle station, allowing visitors to creatively illustrate their personal “Win of the Week” moments. Their simple sketches were transformed into personalised digital artwork that could be downloaded and shared across social media platforms, giving participants another way to celebrate their everyday achievements. Adding to the experience was a collaboration with Cookiecrumbs, a popular cookie brand known for its indulgent creations among younger consumers. Visitors received a “Treat Yourself to More” kit featuring either NESCAFÉ Spanish Latte or NESCAFÉ Tiramisu Latte paired with a Cookiecrumbs cookie, creating a delicious combination for those looking to reward themselves. The collaboration extended beyond the event through an in-store promotion at Cookiecrumbs outlets. During the campaign period, shoppers who purchased RM25 worth of Cookiecrumbs products received a complimentary bottle of NESCAFÉ Spanish Latte or NESCAFÉ Tiramisu Latte, allowing even more consumers to enjoy the “Treat Yourself to More” experience. Guests soaking in the vibrant atmosphere of the NESCAFÉ “Treat Yourself to More” experience, taking part in the fun activities. As coffee preferences and lifestyles continue to evolve, NESCAFÉ remains focused on creating products and experiences that connect with the next generation of coffee drinkers. Through its latest campaign, the brand hopes to inspire Malaysians to take a moment to appreciate their achievements, no matter how small, and remember that every day comes with something worth celebrating. The NESCAFÉ RTD range is now available at major hypermarkets, supermarkets and convenience stores nationwide, as well as through e-commerce platforms including Shopee and Lazada. For more information, please visit www.nescafe.com.my, Facebook at NESCAFÉ Malaysia(facebook.com/Nescafe.MY) and Instagram at @nescafe_my. Post navigation CA Prestige Gold & ASTO Hotel Bergabung, Perkasa Pengalaman Ahli Revolusi Prime Gold