Applecrumby Celebrates Football Season with Limited-Edition Collection and RM16,990 Spend & Win Campaign

KUALA LUMPUR: In conjunction with the excitement of the football season, baby and parenting brand Applecrumby has unveiled its exclusive Applecrumby Friends Football Fever Collection, bringing together the thrill of the beautiful game with everyday parenting. Available exclusively at the TCE Baby Expo in Mid Valley from 2 to 5 July, the limited-edition collection is designed to celebrate family moments while rewarding loyal customers through an exciting nationwide campaign.

The Football Fever Collection introduces three adorable Applecrumby Friends characters — Striker Roger, Goalie Drako and Referee Barry — each representing the values of teamwork, determination and perseverance. The collection includes exclusive plush toys and reusable drinking bottles inspired by football, encouraging parents and children to celebrate every little milestone together while embracing the spirit of play and learning.

According to Applecrumby founders Sean and Jesmine Tan, the collection was created to bring the excitement of football into everyday family life. While football fans eagerly follow the action on the field, parenting continues around the clock. The campaign aims to make daily routines more enjoyable by combining fun, meaningful collectibles with practical rewards that help simplify life for busy parents.

Complementing the collection is Applecrumby’s “Everyday Made Easier” Spend & Win Campaign, which runs until 31 August 2026. Customers who spend a minimum of RM50 on Applecrumby products in a single receipt can participate in the nationwide contest by submitting their entries through the campaign platform, giving them the opportunity to win prizes worth more than RM16,990.

A total of 24 winners will be selected throughout the campaign. The grand prize includes two Dyson V16 Piston Animal Cordless Vacuums, while two second-prize winners will receive Dyson Supersonic Nural™ Hair Dryers. In addition, 20 lucky winners will each take home RM200 PETRONAS Gift Cards, offering practical rewards that support everyday household needs.

By combining exclusive merchandise with attractive prizes, Applecrumby continues to strengthen its connection with young families through campaigns that celebrate both memorable experiences and practical parenting solutions. The initiative reflects the brand’s commitment to making everyday parenting easier while creating joyful moments that parents and children can share together throughout the football season.