As the festive calendar transitions from Chinese New Year into Ramadan, the iconic 118-year-old global fruity drink Vimto celebrates the season with Malaysians through its Gongxi Kemeriahan Bonanza campaign, where consumers stand a chance to win a share of RM100,000 in cash prizes alongside limited-edition festive collectibles at selected activations.
Extending beyond Chinese New Year and into the Ramadan season, the campaign runs until 31 March 2026, embracing the rare overlap of both celebrations, a reflection of Malaysia’s multicultural rhythm as families move from reunion gatherings into the shared rituals of the fasting month.
Across this period, Vimto seeks to be part of celebrations and everyday conversations among family and friends, spanning celebratory hosting during Chinese New Year and the communal breaking of fast throughout Ramadan and Hari Raya.
By bridging these moments, the brand highlights the versatility of its Mixed Fruit Cordial as a refreshing companion across different traditions, recipes and gathering rituals, inviting Malaysians to mix up their festive experiences with its signature blackcurrant, raspberry and grape blend.
Speaking on the campaign, Matt Nichols, International Commercial Director and fourth-generation member of the founding family under Nichols PLC, shared that Vimto has long been rooted in moments that bring people together. Across the Middle East, it has become a familiar part of breaking fast, and recent Ipsos research recognising Vimto among the most prominent Ramadan brands in Saudi Arabia reflects the strength of that connection.
He added that the same sense of ritual is now taking shape in Malaysia, with families welcoming Vimto into reunion dinners, iftar tables and open houses. As the brand expands its presence across Southeast Asia, Malaysia remains a key market in that journey, helping introduce Vimto to new households while building lasting festive traditions with local communities. The ambition is simple: to be a drink people reach for when celebrations begin and meaningful moments are shared.
In Malaysia, that heritage is finding local expression as gatherings shift from reunion meals to iftar and Hari Raya open houses, where drinks that are versatile, shareable and easy to prepare play a natural role in hosting. Vimto’s distinctive blackcurrant, raspberry and grape blend allows it to move comfortably across these moments of celebration.
As Ramadan unfolds, the campaign shifts toward everyday iftar moments, where simplicity and familiarity guide what families choose to serve. From small meals to larger gatherings, Vimto’s versatility extends beyond a refreshing drink to creative fruit mocktails and local festive recipes, including cookies, cakes and sweet treats.
Approaching Hari Raya, the focus turns to hosting, from preparing drinks ahead of time to welcoming visitors and offering options that appeal across generations. Shareable beverages and homemade treats become part of the rhythm of open houses, supporting the rituals of visiting, reconnecting and spending time together.
By following the natural progression from Ramadan into Raya, the campaign positions Vimto not as the centre of celebration, but as a consistent presence across occasions, accompanying conversations, recipes and gatherings throughout the festive season.
From now until 31 March 2026, any purchase of Vimto Mixed Fruit Cordial entitles consumers to participate in the contest and stand a chance to win from the RM100,000 cash prize pool. Throughout the campaign period, 70 weekly winners will receive RM100 each, while one lucky participant will walk away with the RM10,000 grand prize, adding excitement to everyday festive gatherings.
Participation is simple. Consumers only need to purchase a bottle of Vimto Mixed Fruit Cordial, scan the QR code on promotional materials, and upload the receipt along with the required details.
For more information and full contest terms and conditions, visit https://vimtogongxikemeriahanbonanza.myideascontest.com/Form.
In addition to cash prizes, consumers can also look forward to exclusive limited-edition plushie tote bags available at selected sampling events nationwide. Full details on event locations and dates will be announced via Vimto Malaysia’s official social media platforms.
Since its introduction to Malaysia in October 2024, Vimto has expanded its footprint nationwide through its partnership with Universal NutriBeverage Sdn. Bhd. as the local manufacturer and Socma Trading (M) Sdn. Bhd. as the brand’s official distributor.
Today, Vimto is widely available at major retailers including 99 Speedmart, AEON, Giant, Mydin, TF Value Mart, Seibu, Isetan and HERO Market, as well as other retailers nationwide, ensuring easy access for consumers across the country.
The campaign also reflects Vimto’s broader commitment to strengthening its footprint across Southeast Asia, with Malaysia positioned as a priority growth market. To stay updated on the latest news and festive promotions, visit Vimto Malaysia’s official webpage or follow the brand on Instagram and Facebook.
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