Every child deserves to start life in a space that is safe and full of love. With this principle in mind, Mamaway Malaysia, a trusted name in maternity and infant care, is introducing the Baby Box Campaign. This year-round CSR program provides free Baby Boxes to expectant mothers and parents welcoming their newborns.
Taking inspiration from the Finnish Baby Box tradition, which has safeguarded countless infants around the world, the Mamaway Finnish Baby Box offers a secure, breathable and clutter free place for babies to sleep. It reduces the risks of unsafe co-sleeping, giving newborns a simple and protected resting space while allowing mothers the peace of mind to heal, bond and enjoy the early days of parenthood.
Although national surveys do not give exact figures on co-sleeping related deaths in Malaysia, data shows that 61.1 percent of Malaysian mothers share their sleeping space with their babies. More than 60 percent of them continue to bed-share during at least the first week after birth, largely to support breastfeeding, which encourages frequent feeding, strengthens the mother-child bond and improves overall breastfeeding success.
Sadly, several recent cases have revealed the dangers of co-sleeping when unexpected accidents occur. One heartbreaking example was in Melaka, where a three-month-old infant lost his life after his father, who suffered a sudden heart attack, collapsed onto him while they shared the same bed. Situations like this emphasize the need for babies to have a safe and separate sleeping space.
Mamaway sees its responsibility as more than just creating products. The company believes in building healthier and safer beginnings for families. Through this campaign, Mamaway hopes to support traditional practices while offering a safer, practical alternative that protects babies and still allows parents to keep their closeness.
“Parenting is not about how much you spend but about knowing the right approach. Mamaway acts like a safety net. As you go through this stage, we are here to support you,” said Deborah Liu, Founder of Mamaway. For the past two decades, Mamaway has dedicated itself to easing the journey of motherhood by providing products, knowledge and care that reduce challenges from pregnancy through to parenthood.
The Baby Box comes with the option of a medical grade hydrofoam mattress that is hypoallergenic, non toxic and compliant with European safety standards, having passed 223 SGS toxicity tests. This mattress not only ensures safe sleep but also offers parents greater peace of mind. Beyond its function as a sleeping space, the Finnish Baby Box is lightweight, durable and hygienic, making it a versatile resting place that can be moved easily around the home, whether mothers are cooking, doing chores or simply keeping their baby nearby.
To participate in the campaign, mothers only need to bring their Buku Pink, the official government maternity record, to any Mamaway outlet including IOI City Mall Putrajaya, Bellisa Row Penang, Mid Valley Megamall Kuala Lumpur, Setia Tropika Johor Bahru or Mid Valley Southkey Johor Bahru. Expectant mothers are entitled to redeem a Finnish Baby Box for free, and they may add the certified hydrofoam mattress at 50 percent off with any purchase. Mothers with babies under two months old are also eligible for the same offer, ensuring an affordable and safer start for their little ones.
For further details and the latest updates, visit Mamaway’s website, Facebook and Instagram.
