The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia brought the best of beauty to almost 18,000 beauty enthusiasts, content creators, beauty and lifestyle media and celebrity VIPs, including Lazada Brand Ambassadors, Nora Danish and Anna Jobling, alongside Marion Caunter, Amber Chia and many more. Featuring over 150 international and local homegrown brands, the two-day event charmed beauty fans through an O2O engagement both on-ground at the Mid Valley Exhibition Center (MVEC), as well as virtually via LazBeauty – Lazada’s in-app destination for all-things-beauty.
Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”
On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test and Virtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible forcustomers to try their wishlist products in sample size before getting a full size product.
Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.
During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.
For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.
About the Author
