vivo celebrated its 30th anniversary with the vivo Vision Launch Event and Imaging Grand Ceremony in Dongguan where the company unveiled its first mixed reality headset, vivo Vision Discovery Edition. This launch represents a key milestone in vivo’s development of spatial computing and immersive technology. Building on its expertise in imaging, sensors, and display technologies, vivo has addressed critical engineering challenges in mixed reality devices, particularly in perception, interaction, and computational performance. The vivo Vision Discovery Edition is the first mixed reality product developed by a smartphone manufacturer in China, positioning vivo as the first Chinese company to operate in both the smartphone and mixed reality sectors.
vivo has grown over thirty years from its early beginnings in 1995 with BBK Electronics’ first telephone to becoming a pioneer in smart devices. It entered the mobile phone industry in 2004 with a series of widely embraced consumer products and launched the vivo brand in 2011 to lead the shift toward intelligent connectivity. Throughout this journey, vivo has maintained a user-centric approach guided by independent research and collaborative development, consistently navigating industry cycles and delivering experiences that exceed expectations.
The vivo Vision Discovery Edition, four years in the making, combines technological innovation with user-focused values and advances vivo’s long-term home robotics strategy, bringing mixed reality into everyday life. Running on OriginOS Vision, the headset enables natural and intuitive interactions and serves as a seamless entry into digital life covering immersive entertainment, gaming, and productivity. Its immersive video allows panoramic viewing from any angle, letting users watch live sports or e-sports from different perspectives or in split-screen mode, while media entertainment can be experienced on a simulated 120-foot theater screen.
vivo announced an integrated upgrade to its imaging strategy focused on scene integration and building a comprehensive imaging ecosystem. This upgrade enhances capabilities in night photography, portraits, telephoto, and video, while addressing user demands for diverse scenario-based imaging experiences. The new strategy aims to make professional imaging accessible to a broader audience through imaging security, health applications, and cross-device experiences. As the first Chinese smartphone brand to join the Coalition for Content Provenance and Authenticity, vivo ensures upcoming features safeguard content integrity through traceability and verifiability.
In health imaging, vivo plans to combine the Telephoto Macro capability of the X200 series with medical-grade optics to develop a portable slit lamp for ophthalmic diagnostics. To enhance immersive creation and viewing, vivo is enabling seamless cross-device experiences from the debut of 3D imaging on the X100 Ultra to 60 fps spatial video on the X200 Ultra and the Vision Discovery Edition.
vivo strengthened its global imaging partnership with ZEISS, launching the ZEISS Portrait Flagship vivo V60 in Malaysia. The V60 features a 10x ZEISS telephoto portrait lens, a 50MP ZEISS Super Telephoto lens, and the large-format IMX882 sensor used in the X200 series, offering golden portrait focal lengths of 85mm and 100mm for richly detailed images. vivo’s collaboration with ZEISS integrates user-focused product philosophy with leading optical technology to innovate smartphone photography and videography, continuously responding to consumer needs and advancing global imaging standards.
With the upgrade of its imaging strategy, vivo continues to refine its Blueprint Imaging Technology, leveraging integrated chip, sensor, and algorithm synergy. The dual-chip architecture combines the VS1 pre-processing chip with the V3+ chip to improve efficiency in complex shooting scenarios and deliver clear natural portrait details. The Blueprint Sensor Technology has advanced from single-point innovation to system-level collaboration, while proprietary large-model image enhancement algorithms enhance clarity at high zoom levels. The synergy of image restoration and reconstruction algorithms enables a practical 30x ultra-telephoto experience, with next-generation large-model image quality algorithms improving scene perception and texture simulation.
Building on three decades of innovation, vivo reaffirms its commitment to user-centric innovation, technical excellence, and long-term collaboration to shape the future of imaging.
