Tune Talk, one of Malaysia’s most recognised mobile brands, has completed its transformation into a fully independent, cloud-native mobile network operator (MNO) through a strategic partnership with Mavenir, a network software provider specialising in AI-driven mobile infrastructure. This development enables Tune Talk to operate its network systems end-to-end, unlocking greater speed, agility and innovation as it prepares for its next phase of growth.
The transition is driven by the adoption of Mavenir’s cloud-native OSS and BSS solutions, which provide Tune Talk with full control over its network operations and digital service platforms, while establishing a strong software-based foundation for future expansion. By modernising its OSS and BSS layers, Tune Talk now operates an independent, software-defined network that allows for faster service deployment, more personalised AI-driven customer experiences and improved network reliability.
This new architecture has already accelerated the rollout of a range of digital services, including MyDigital ID integration, Mastercard ID Theft Protection, complimentary Personal Accident Insurance, foodpanda benefits, as well as in-app streaming offerings such as drama and gaming subscriptions. In addition, Tune Talk’s cloud-native operational environment incorporates zero-touch processes and self-healing automation, enhancing network stability while reducing operational overheads.
Looking ahead, the second phase of this transformation will further strengthen Tune Talk’s AI-driven capabilities through advanced orchestration and next-generation BSS. These enhancements are expected to improve overall network performance, accelerate service delivery and unlock new revenue streams through more contextual and personalised offerings.
Tune Talk CEO Gurtaj Singh Padda described the milestone as the beginning of a new chapter for the company, reinforcing its ambition to build a smarter and more agile mobile network for Malaysia and beyond. He noted that these new capabilities will enable Tune Talk to move faster, scale personalisation and deliver greater value through AI-driven innovation to its growing customer base.
Mavenir President and CEO Pardeep Kohli expressed pride in the successful completion of the first phase of the partnership, highlighting Tune Talk’s commitment to continuous innovation. He emphasised that a fully cloud-native approach is essential in delivering the speed, flexibility and efficiency required to meet evolving customer expectations.
With this deployment, Tune Talk now serves as a reference model for cloud-native MNO operations not only in Malaysia but across the ASEAN region, demonstrating how modern OSS and BSS architectures can accelerate operator independence, enhance agility and support long-term digital transformation.
In conjunction with this milestone, Mavenir, in collaboration with Mobile World Live, will host a panel session at Mobile World Congress Barcelona #MWC26 titled “Built for More, Bound by Less: The Rise of a New Breed of MNO Embracing AI, Cloud and 5G.” The session will take place at Mavenir’s stand in Hall 2, 2H60 on Monday, 2 March from 1:15 PM to 1:45 PM, featuring Tune Talk CEO Gurtaj Singh Padda alongside industry speakers, including a representative from TextNow and Mavenir’s Sandeep Singh. The discussion will explore how mobile operators can thrive by combining cloud-native architectures, AI-driven insights and flexible monetisation strategies to differentiate through customer experience rather than price.
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