The Ultimate Power Duo: Drypers & Vinda Support The Next Generation Of Parent-preneurs

KUALA LUMPUR, 5 May 2026 – Drypers Malaysia and Vinda Malaysia have joined forces to launch Parent-preneurs: The Power Duo, a new initiative that expands their parent-first platform beyond baby care into a more complete family living ecosystem. The collaboration reflects the changing realities of modern parenting, where managing a household, maintaining daily routines, creating content and exploring additional income opportunities are becoming increasingly interconnected in everyday family life.

Building on last year’s Power of Parent-preneurs initiative, which introduced a guided affiliate pathway alongside Drypers’ upgraded baby care products, this year’s campaign takes the concept further by bringing Drypers and Vinda together under the shared theme, “Comfort for Baby, Strong for Every Mess.” The initiative aims not only to support families through trusted household and baby care products, but also to empower parents to turn their real-life experiences and product recommendations into practical earning opportunities through affiliate and creator communities.

Held at The Vertical Connexion Conference & Event Centre in Bangsar South, the full-day event gathered approximately 700 affiliates, parent-creators and families for an immersive experience featuring product showcases, networking sessions, interactive family activities and a special live performance by Aisha Retno. The event also included an on-stage sharing session by Dr Mimi, who discussed topics surrounding child care and skin health for modern families.

According to Yapp Pau Ling, the initiative reflects Vinda’s broader mission to make daily life easier and more meaningful for families. She explained that while last year’s campaign focused on helping parents through improved products and affiliate guidance, this year’s collaboration introduces a more integrated platform that mirrors how family life is evolving today. Beyond providing practical household support, the initiative also creates opportunities for parents to participate in the growing creator and affiliate economy through authentic sharing and community engagement.

At the centre of the campaign are upgraded products designed to support busy families in their daily routines. The newly enhanced Drypers Wee Wee Dry now features an extra-stretch waistband for a more comfortable fit, improved Leakguard protection and selected sizes equipped with added Poo Pocket protection for newborns. Meanwhile, Vinda introduced its Deluxe Kitchen Range, including the Vinda Deluxe Wet Kitchen Towel that effectively removes oil and grease, is alcohol-free and dermatologically tested, as well as the Vinda Deluxe Softpack Kitchen Towel made from 100% virgin pulp with three times stronger oil absorption capabilities.

Both brands also emphasised product safety and quality assurance, with Drypers products made using safe materials that meet EU safety standards, while Vinda kitchen products are produced using 100% virgin pulp without harmful chemicals such as optical or fluorescent brightening agents. Together, the innovations aim to provide parents with greater convenience, peace of mind and practical support in managing the demands of modern family life.

More than just a product launch, Parent-preneurs: The Power Duo represents a broader shift in how brands are supporting today’s parents — not only as caregivers, but also as creators, community builders and entrepreneurs navigating the realities of modern living.