The ENCHANTING CULTURAL FESTIVAL 2025, themed “Embracing Malaysia Art, Heritage & Culture,” takes place on 15 and 16 November 2025 at the Main Atrium (Level 1), KLGCC Mall. Organized by Brand Media Group, this two-day celebration brings together traditional artistry, cultural craftsmanship and creative expressions of Malaysia’s textile heritage in an immersive showcase that highlights the nation’s rich cultural diversity.
Driven by a mission to preserve, empower and celebrate Malaysia’s cultural identity, the ENCHANTING CULTURAL FESTIVAL 2025 unites communities through the beauty of arts, heritage and culture. Aligned with the Malaysia National Agenda MADANI, UNESCO values and the United Nations Sustainable Development Goals (SDGs), the festival reinforces the importance of education and the preservation of cultural heritage. It aims to elevate Malaysia’s artistic legacy through traditional and contemporary showcases, empower local talents and creative communities, and inspire youth engagement to ensure the continuity of Malaysia’s cultural heritage for future generations.
Presenting Kelingkan Selangor by Pertubuhan Kelingkan D’Ehsan & AfSM SewTech Academy
At the heart of the festival is a special heritage exhibition dedicated to the historical craftsmanship of Telepuk, Kelingkan and Batik. These traditional textile techniques, once reserved for royalty and ceremonial attire, are presented through archival materials, rare artifacts and live demonstrations. Telepuk, distinguished by its delicate gold-leaf application on silk or songket, reflects the grandeur of Malay royal traditions; Kelingkan embroidery, created using fine gold or silver threads, highlights the intricate artistry of traditional bridal wear; while Batik, crafted through the wax-resist dyeing technique, symbolizes Malaysia’s enduring creativity and cultural evolution. Together, these crafts form a living archive of Malaysian artistic excellence, connecting the past with the present through storytelling and skilled craftsmanship.
The festival is honoured by the presence of distinguished guests who champion the nation’s cultural preservation efforts, including Che Puan Datin Hezeita Mohd Hafidz as Guest of Honour; Datuk Dr. Ammar Ghapar, Former Director General of Tourism Malaysia; Encik Mohd Radzi Bin Omar, Timbalan Ketua Pengarah (Kebudayaan dan Kesenian) Jabatan Kebudayaan dan Kesenian Negara; YBrs. Puan Rozzana Binti Rahmat, Chief Executive Officer of Perbadanan Adat Melayu & Warisan Negeri Selangor (PADAT); Encik Zahari Bin Mat, Pegawai Kebudayaan Jabatan Warisan Negara; and YBrs. Puan Suraya Norin Binti Ismail, Chief Assistant Director, Delivery Management Unit PPPM, Ministry of Education Malaysia. Their collective presence underscores a shared commitment to elevating Malaysia’s cultural identity on both national and international platforms.
From left to right – Datuk Dr. Ammar Ghapar Former Director General Tourism Malaysia, Che Puan Datin Hezeita Mohd Hafidz, Ms. Shirene Moong, Chairperson of Enchanting Cultural 2025, Encik Mohd Radzi Bin Omar, Timbalan Ketua Pengarah (Kebudayaan dan Kesenian) Jabatan Kebudayaan dan Kesenian Negara, Encik Zahari Bin Mat, Pegawai Kebudayaan Jabatan Warisan Negara
Visitors to the festival will experience a vibrant celebration featuring a Heritage Motifs & Pattern Showcase that highlights the artistry of Telepuk, Kelingkan and Batik, offering an educational exploration of Malaysia’s traditional crafts. The Arts & Cultural Showcase by Artisans presents creative expressions by local artists inspired by the country’s diverse heritage, while Traditional Malaysian Games invite families and children to reconnect with timeless cultural traditions.
The ENCHANTING CULTURAL FESTIVAL 2025 receives strong support from respected partners, including KLGCC Mall, Jabatan Warisan Negara (Department of National Heritage), Perbadanan Adat Melayu dan Warisan Negeri Selangor (PADAT), Kementerian Pendidikan Malaysia (Ministry of Education Malaysia), Langkasuka Movement, AFSM SewTech Academy, Pertubuhan Kelingkan D’Ehsan, Alina Batik and A&T Fashion Technology. These collaborations strengthen the festival’s mission to preserve Malaysia’s living heritage, promote youth participation and uphold the values of inclusivity and sustainability in cultural development.
Event details are as follows: the festival takes place on 15 and 16 November 2025 at the Main Atrium (Level 1), KLGCC Mall, KLGCC Resort, 1 Jalan Bukit Kiara 1, Bukit Kiara, Kuala Lumpur, and runs daily from 11:00 AM to 7:00 PM. Visitors can look forward to a rich programme featuring heritage exhibitions, hands-on demonstrations by master artisans and engaging cultural experiences designed to inspire a deeper appreciation for Malaysia’s artistic legacy.
