DestinaAsia

Tag: #EntertainmentMalaysia

  • “BORAK SEENI” – Menekankan suasana santai, mesra, dan sesuai dengan slot pagi Astro Prima.

    “BORAK SEENI” – Menekankan suasana santai, mesra, dan sesuai dengan slot pagi Astro Prima.

    Borak SeeNi, program bual bicara pagi di saluran Astro Prima kini meraikan ulang tahun pertamanya dengan penuh warna-warni. Sejak mula bersiaran, program ini berjaya mencuri perhatian penonton dengan konsep santai namun padat dengan pelbagai pengisian menarik yang sesuai untuk seisi keluarga. Menampilkan barisan hos popular seperti Erra Fazira, Faizal Ismail, Haziq Hussni, Nana Mahazan, Hunny Madu, Dahlia Shazwan dan Keanu Azman, Borak SeeNi disiarkan secara langsung setiap hari Selasa hingga Jumaat pada jam 11 pagi di Astro Prima (saluran 105) dan diulang tayang pada jam 8 malam hari yang sama.

    Program ini terus menjadi pilihan ramai apabila berjaya mengangkat pelbagai topik kehidupan seharian termasuk isu kekeluargaan, gaya hidup, demonstrasi masakan, aktiviti kemasyarakatan serta topik kesihatan bersama barisan pakar. Lebih menarik, Borak SeeNi turut mengetengahkan individu yang memberi inspirasi melalui kisah dan kejayaan mereka dalam pelbagai bidang, menjadikannya sebuah platform positif yang dekat di hati penonton.

    Dari segi teknikal, Borak SeeNi terus mendahului dengan penggunaan teknologi moden seperti Extended Reality (XR) dan Realiti Tambahan (AR) yang memperkukuh pengalaman tontonan lebih dinamik dan interaktif. Ia juga menjadi tumpuan para usahawan Perusahaan Kecil dan Sederhana (PKS) untuk mempromosikan produk serta perkhidmatan mereka secara kreatif dan berimpak tinggi.

    Menjelang September 2025, Borak SeeNi telah menyiarkan lebih daripada 200 episod dengan capaian penonton mencecah hampir 20 juta. Di platform media sosial pula, kandungan ringkas Borak SeeNi di Facebook, Instagram dan TikTok berjaya menarik perhatian dengan jumlah tontonan terkumpul melebihi 74 juta, sekaligus membuktikan kekuatan jenama ini di kalangan masyarakat Malaysia.

    Menurut Datin Norashikin Habibur Rahman, Naib Presiden Pembangunan Pengiklanan (Nu Ideaktiv & SME), keunikan Borak SeeNi terletak pada gabungan elemen hiburan, interaktif dan isu semasa yang dekat dengan realiti kehidupan penonton. Program ini bukan sahaja menghiburkan tetapi turut berperanan sebagai platform strategik kepada usahawan tempatan untuk memperkukuh jenama dan membantu menjana ekonomi negara.

    Bagi meraikan ulang tahun pertama yang istimewa ini, episod Borak SeeNi pada 1 dan 2 Oktober lalu tampil dengan kelainan apabila bersiaran dari Monkeys Canopy, sebuah taman tema keluarga yang penuh keceriaan. Episod khas ini dimeriahkan lagi dengan kehadiran barisan tetamu undangan seperti Kumpulan Alpha, Wani Kayrie, Fahimi Rahmat, Firdaus Rahmat, Sissy Iman dan Apich Lo bersama hos jemputan Roy Azman. Pelbagai aktiviti menarik, persembahan istimewa dan gelagat para hos menjadikan sambutan ulang tahun ini penuh warna dan bermakna buat semua penonton.

    Dengan sokongan Nu Ideaktiv sebagai rakan penghasil kandungan, Borak SeeNi kini boleh ditonton bukan sahaja di Astro Prima tetapi juga menerusi platform digital seperti aplikasi SeeNI, Astro Ultra/Ulti Box, Astro Gempak, Astro GO dan sooka, memberikan pilihan tontonan yang lebih fleksibel dan mudah diakses untuk semua.

  • Malaysia’s First Digital Talent Discovery Platform Unveiled by Lifetelco

    Malaysia’s First Digital Talent Discovery Platform Unveiled by Lifetelco

    SocialCeleb has officially launched Malaysia’s first digital talent discovery platform, marking a new chapter for the local entertainment industry. Accessible globally beginning 9 September 2025, this platform is designed to connect aspiring talents across the nation with some of the industry’s most established names, creating a structured pathway from digital access to real-world opportunities.

    The launch event at PJPAC, 1 Utama, was celebrated with the presence of leading Star Mentors Dato’ Afdlin Shauki, Nabil Ahmad, Nabila Huda, and Dato’ Aaron Aziz. They were joined by Star Celebs Bella Astillah, Harszan, Satthiya Kandi, and Hubert Lee, whose participation further elevated the excitement surrounding the initiative.

    Developed in collaboration with Lifetelco, SocialCeleb offers more than a talent search. With a one-time registration fee of RM110, members receive a Lifetelco SIM card with 110GB of data valid for two months, personal accident insurance worth RM50,000, access to OTT dramas and films, and direct entry to official audition opportunities. The platform also provides participants with exclusive workshops and mentorship sessions, ensuring that talents from all walks of life can gain proper guidance and exposure.

    Saraleana Nattaya Azmi, Network Director of Lifetelco, highlighted that SocialCeleb is not only about technology but also about empowerment. She explained that the platform breaks financial and geographical barriers that have long limited rural or underrepresented individuals from stepping into the spotlight. According to her, SocialCeleb is designed as a long-term investment in Malaysians, ensuring that talent and determination, rather than background or location, become the key drivers of success.

    Through a carefully structured program, Star Mentors will guide participants in preparing for auditions in films, drama series, and OTT projects. From workshops to personal sharing sessions, the initiative equips participants with practical knowledge and professional exposure, allowing them to move confidently from mobile screens to cinema screens.

    Speaking at the launch, Dato’ Aaron Aziz expressed his gratitude for being part of the initiative. He emphasized that SocialCeleb is not only about discovering new faces but also about creating opportunities and opening doors for the next generation of talents. For him, this platform represents a chance to give back to an industry that shaped his career, by mentoring and nurturing aspiring entertainers into sustainable, long-term paths.

    Dato’ Afdlin Shauki echoed this sentiment, noting that SocialCeleb is a serious and well-structured program that offers a true entry point into the entertainment industry. He explained that the combination of workshops, mentorship, and real projects will provide participants with skills, resilience, and the understanding needed for a lasting career rather than temporary recognition.

    Nabil Ahmad, who also comes from a humble background, shared that the platform resonates deeply with him. He recalled how many individuals with immense talent often struggled to break through due to a lack of access or guidance. For him, SocialCeleb is more than a competition; it is a training ground that equips participants with exposure, mentorship, and access to real projects, creating a fair and inclusive system open to all Malaysians.

    For Nabila Huda, the initiative represents a true form of social responsibility in the arts. She believes that SocialCeleb provides an equal stage for everyone to showcase their abilities regardless of their experience or background. She expressed her excitement to mentor participants, guiding them to recognize their strengths, refine their craft, and build the confidence needed to thrive in the industry.

    Ultimately, SocialCeleb is a commitment to building a sustainable ecosystem for the future of Malaysian entertainment. With the backing of Lifetelco and the guidance of prominent figures, the platform combines technology, mentorship, and real projects to nurture local talents into global-ready professionals.

    Registration for SocialCeleb officially opens on 9 September 2025 at www.social-celeb.com.