Rollti, a local brand known for its creative reinterpretation of Malaysia’s cherished Roti Canai, joyfully revealed the grand inauguration of its latest flagship store situated at Lot 39, Lower Ground floor of Nu Sentral, Kuala Lumpur. Marking a significant milestone for the brand, the momentous event coincided with the Chinese New Year festivities, featuring vibrant lion dances, traditional blessings, and an official ribbon-cutting ceremony attended by VIPs, stakeholders, members of the media, and the public.
Attending the launch was Rollti’s recently appointed brand ambassador, the well-known celebrity Amber Chia. The event, perfectly timed to coincide with the festive atmosphere of Chinese New Year, epitomized Rollti’s blend of tradition and innovation. Following the grand opening, customers can enjoy a special Buy 1 Free 1 promotion from the 6th to the 29th of February and have the chance to win prizes from the Wheel of Fortune with a minimum spend of RM25.
Keith Loh, CEO of Rollti, stated, “Rollti began with a vision to revolutionize Roti Canai, and the overwhelming response to our first outlet in Starling Mall, Damansara, affirmed it was time to take a bold step forward. Our new outlet in Nu Sentral not only reflects our success but also our commitment to introducing our unique Roti Canai experience to a wider audience. We are excited to expand our presence, signifying not only Rollti’s growth but also our dedication to redefine the Roti Canai experience on a global scale.”
Expressing gratitude to patrons, Loh added, “We are grateful to our customers who have embraced the Rollti experience. Their overwhelming support fuels our drive to innovate continuously and provide the best to our customers. We are confident that Rollti will remain a symbol of Malaysian culinary excellence, delighting taste buds and creating unforgettable dining experiences.”
The first outlet in Starling Mall, Damansara, has been immensely successful since its inception, serving over 30,000 wraps to Malaysians to date. Their innovative culinary approach, including an automated Roti Canai pressing system and a drinks station, has contributed to this success, laying a solid foundation for Rollti’s expansion and its ambition to become the leading fast-casual dining chain.
Newly appointed brand ambassador, Amber Chia, joined the festivities with a Meet & Greet session, engaging with fans and expressing her enthusiasm for being part of the Rollti family. “As a proud Malaysian, I am thrilled to represent a brand that not only celebrates our rich culinary heritage but also adds an innovative twist to it. Rollti’s dedication to delivering quality, uniqueness, and a modern spin on the classic Roti Canai is truly admirable,” shared Amber Chia.
With more locations set to open soon, Malaysians can anticipate a variety of exciting new offerings from Rollti. For more information, visit the Rollti Official Website.
