Tourism Malaysia is currently hosting Malaysia Week 2025, a two-day event taking place from 18 to 19 October at the Atrium, Ground Floor of The Mall in Gadong, Brunei Darussalam. The event celebrates Malaysia’s commitment to promoting its diverse travel destinations and strengthening tourism partnerships with Brunei, while also marking a significant milestone in the lead-up to Visit Malaysia Year 2026 (VM2026).
Malaysia Week 2025 serves as a strategic platform to showcase the country’s wide range of tourism offerings, including adventure, culture, wellness, and lifestyle experiences. The event reinforces Malaysia’s readiness to welcome more visitors in the coming year, particularly from the ASEAN region. A total of eleven exhibitors are participating, representing the states of Selangor, Sarawak, and the Federal Territory of Labuan. They are joined by travel agents from Brunei Darussalam, offering exclusive travel deals and special discounts on airfare, hotel accommodations, and holiday packages. Visitors can also enjoy a variety of interactive activities, children’s games, and daily lucky draws with exciting prizes.
The event was jointly officiated by His Excellency Datuk Mohd Aini Atan, High Commissioner of Malaysia to Brunei Darussalam; Haji Badarudin bin Haji Bagol, Acting Chief Executive Officer of Royal Brunei Airlines; and Ms. Hazrina Azman, Director of Tourism Malaysia Brunei Darussalam. In her remarks, Ms. Hazrina stated that Brunei has always been one of Malaysia’s key tourism markets in ASEAN. She expressed hopes that through Malaysia Week 2025, more Bruneians will be inspired to rediscover Malaysia not only as a nearby destination but as a country rich in culture, adventure, and authentic experiences. With Visit Malaysia Year 2026 approaching, Malaysia looks forward to welcoming even more travellers to explore its beauty and warmth.
His Excellency Datuk Mohd Aini Atan also emphasised the strong tourism ties between Malaysia and Brunei, highlighting that this relationship is a reflection of the deep-rooted friendship, cultural similarities, mutual respect, and strong people-to-people connections shared by both nations. Through Malaysia Week 2025, Malaysia aims to provide Bruneians with a glimpse into its vibrant lifestyle, diverse attractions, world-class hospitality, and excellent connectivity.
Brunei continues to be a priority tourism market for Malaysia within the ASEAN region. From January to August 2025, Malaysia welcomed 1,005,423 visitor arrivals from Brunei, underscoring the country’s popularity as a preferred travel destination. Looking ahead, Malaysia remains focused on growing high-value tourism segments such as family-friendly holidays, eco and community-based tourism, wellness, education, long-stay packages, and MICE (Meetings, Incentives, Conventions, and Exhibitions) travel. Supported by world-class infrastructure and authentic local experiences, Malaysia is fully prepared to welcome millions of visitors during Visit Malaysia Year 2026.
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