Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community, and platform, today announced that global sports icon Cristiano Ronaldo has acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife’s next-generation digital, personalised health and wellness operating system, designed to drive daily engagement, sustainable behaviour change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested nearly RM30 million (USD7.5 million), along with a commitment to provide services and sponsorship rights to Pro2col Software. This investment underscores his deep personal commitment to health and nutrition and reflects his confidence in the future of personalised nutrition. It also highlights Herbalife’s ambition to make data-driven, personalised wellness accessible to communities globally by combining innovative technology with the power of personal support through its distributor network.
Herbalife has been Ronaldo’s global nutrition partner since 2013, inspiring better nutrition and performance worldwide. Together, Herbalife and Ronaldo collaborated on the launch of Herbalife24® CR7 Drive, a sports drink formulated to meet the nutrition and performance needs of the global soccer legend while benefiting athletes of all levels.
“Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Herbalife Chief Executive Officer Stephan Gratziani. “His investment reflects a shared belief in the power of nutrition, data, AI, and personalised insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col.”
Pro2col leverages an individual’s unique data to build a personalised wellness plan, incorporating daily habits and smart nutrition tracking. The platform adapts to the user’s lifestyle, making wellness feel simple and tailored. At its core is Pro2Score, a proprietary wellness scoring system that tracks progress across key wellness metrics, delivering clarity, motivation, and actionable insights to support healthier lifestyles. Pro2col also equips Herbalife’s distributors with tools and insights that enhance customer engagement, making personalised nutrition and wellness more accessible and scalable.
“After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution. In addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness,” said Cristiano Ronaldo. “I’ve seen firsthand how Herbalife brings together science, innovation, and personal support to make health and wellness more accessible. Working together with Herbalife to create something with lasting impact is what motivates me at this stage of my career.”
Pro2col supports Herbalife’s long-term strategy to become a more connected, data-driven health and wellness platform by integrating products, community, AI, and digital capabilities to better serve customers worldwide. Herbalife has initiated a strategic, phased beta rollout of Pro2col, aimed at gathering in-market user insights that will inform a broader commercial release in the future. Beta access is currently available to distributors and customers in the U.S., Canada, and Puerto Rico, with plans to expand to additional international markets, beginning with select EMEA regions in 2026.
For more information, visit www.herbalife.com.
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