DestinaAsia

Category: Tourism

  • LAZBEAUTY BY LAZADA CHARMED 18,000 BEAUTY ENTHUSIASTS AT KL INTERNATIONAL BEAUTY WEEK

    Lazada Brand Ambassadors, Anna Jobling and Nora Danish, alongside Lazada Malaysia Chief Marketing Officer, Irene Cheah; Emcee Hunny Madu; Co-Founder of KLIBW, Lira Jamaluddin and CEO of KLIBW, Zaid Zahari

    The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia brought the best of beauty to almost 18,000 beauty enthusiasts, content creators, beauty and lifestyle media and celebrity VIPs, including Lazada Brand Ambassadors, Nora Danish and Anna Jobling, alongside Marion Caunter, Amber Chia and many more. Featuring over 150 international and local homegrown brands, the two-day event charmed beauty fans through an O2O engagement both on-ground at the Mid Valley Exhibition Center (MVEC), as well as virtually via LazBeauty – Lazada’s in-app destination for all-things-beauty. 

    Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”

    LazBeauty Club Main Page

    On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test and Virtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible forcustomers to try their wishlist products in sample size before getting a full size product.

    Lazada AI Skin Test Technology
    Lazada AI Skin test Diagnose

    Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.

    During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.

    LazBeauty x KLIBW 2023

    For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.

  • EMBRACING ARTISTRY: ‘THE MURALZ’ AND SIX OTHER ANIMATED MASTERPIECES SHINE AT MALAYSIA ANIMATION FILM FESTIVAL 2023

    Empowering local animators with a spectacular lineup of short animated films, supported by Penang State Exco for Tourism & Creative Economy

    Studio Rawr Pictures Sdn Bhd, an animation studio that specialises in 2D and 3D animations, proudly presents its latest animation film, ‘The Muralz’, in collaboration with Golden Screen Cinemas (GSC), through its GSC International Screens efforts to elevate the local movie landscape and Malaysia Digital Economy Corporation (MDEC). With generous support from the Penang State Exco for Tourism and Creative Economy (PETACE), this cinematic masterpiece illuminates the inaugural Malaysia Animation Film Festival (MAFF), releasing from 5 – 25 October 2023.

    This exceptional animation seeks not only to entertain but also to ignite curiosity and wanderlust in its viewers, inviting them on a captivating journey through the enchanting tourist attractions of Penang.

    Jeremy Lee, Managing Director of Studio Rawr Pictures Sdn Bhd signing the backdrop for ‘The Muralz’ at its special screening

    ‘The Muralz’ is the brainchild of Jeremy Lee, the Managing Director of Studio Rawr Pictures Sdn Bhd, a creative visionary with an extraordinary 17-year legacy of pushing the boundaries in the realm of 2D and 3D animations.

    Jeremy expressed his vision for the project, highlighting its embodiment of resilience, empathy, and human connection.

    “Beyond being a tribute to Penang, ‘The Muralz’ serves as a global symbol of hope, inspiring audiences worldwide to embrace love and collaboration even during the darkest hours. Through ‘The Muralz’, I’m not merely telling a story; I’m extending an invitation to the world to actively shape a future defined by kindness and solidarity.

    Through this short film, viewers will be transported to the serene, almost deserted streets of Penang, set against the backdrop of the COVID-19 pandemic. As murals spring to life, Azam, a dedicated food delivery rider, is joined by his animated companions, the Three Murals: “Pahlawan Nasi Lemak”, “Rojak Man”, and “Kapten Cendol”.

    This enchanting short film serves as a testament to the power of unity and the indomitable human spirit, gently reminding us that love and cooperation can conquer even the most formidable challenges.

    Yang Berhormat Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy (PETACE) delivering his speech at the special screening of ‘The Muralz’

    Yang Berhormat Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy (PETACE) shared that Penang has always been a cherished destination, not only for the local community but also for international travellers seeking an authentic cultural experience.

    “’The Muralz’ beautifully captures the essence of Penang – our culture, history, and the very heart of our people. We see it as a catalyst for rejuvenating our local tourism scene, reminding us of the unparalleled beauty that lies within our own backyard. Through this film, we aspire to present Penang’s unique charm and narrative to a global audience,” added YB Wong.

    Mark your calendars and immerse yourself in the mesmerising world of seven extraordinary short animation films by award-winning Malaysian talents. Priced at RM15 per ticket, these films will be screened at selected GSC outlets across Klang Valley, Johor Bahru, Penang, Kuching, and Kota Kinabalu.

    For more information on ‘The Muralz’, please visit https://rawr-pictures.com/ and for Malaysia Animation Film Festival (MAFF) information, please visit https://www.gsc.com.my/international- screen/malaysia-animation-film-festival-2023/

    Kim Ooi, of Golden Screen Cinemas, International Screens and Film Festival; Jeremy Lee, Managing Director of Studio Rawr Pictures Sdn Bhd; Yang Berhormat Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy, and Mr. Ooi Chok Yan, Chief Executive Officer of Penang Global Tourism with the audience at the screening of ‘The Muralz’ at GSC Gurney Plaza