DestinaAsia

Category: Fashion

  • PELANCARAN BUTIK BUSANA BAJU MELAYU ELRAH EXCLUSIVE DI ‘SHOPPES AT FOUR SEASONS PLACE’

    Majlis pelancaran butik busana baju Melayu mewah, ELRAH EXCLUSIVE, berlangsung di ‘Shoppes at Four Seasons Place’ di Jalan Ampang, Kuala Lumpur. Majlis ini menunjukkan bermulanya lembaran baharu bagi jenama tersebut yang mempamerkan pelbagai koleksi baju Melayu mereka yang eksklusif bersempena perayaan Aidilfitri 2024 tahun ini. Dengan kehadiran yang kukuh di pasaran Malaysia dan Thailand selama lebih sedekad, Elrah Exclusive membuktikan ia mampu menarik perhatian pelanggan dengan rangkaian lebih 100 pilihan warna yang menarik dalam koleksi terbaru mereka.

    Rekaan baju Elrah Exclusive yang terkenal dengan potongan segak bersama butang unik dan aksesori lainnya bakal tampil lebih mewah dari segi kemasannya di koleksi raya tahun ini. Koleksi baju melayu Elrah 2024 menggunakan bahan ‘abloh crepe‘ berkualiti tinggi, dan menawarkan kekentalan elegan dengan struktur yang sempurna apabila dipakai. Saiz yang ditawarkan pula bermula dari XXS hingga XXL sesuai untuk semua peringkat umur.

    Harga bagi sepasang baju melayu Elrah adalah mampu milik bermula dari RM99 sehingga ke RM199. Di antara ciri-ciri istimewa pada rekaan baju melayu Elrah adalah kerana potongan slim fit dengan zip sisi kiri-paduan tradisi dan tren, mencipta penampilan yang menawan serta aksesori ekslusif percuma seperti pin rantai logo, butang octagon, sapu tangan percuma berserta kotak ekslusif.

    Majlis pelancaran ini telah dirasmikan oleh pengasas Elrah Exclusive serta duta rasmi jenama Elrah iaitu Tn. El Azman selaku pengasas Elrah Exclusive, serta Sharnaaz Ahmad dan Beto Kusyairi selaku duta jenama ini. Butik ini telah dirasmikan pada 26th February 2024 pada jam 3.00 pm. Terdapat pelbagai koleksi pakaian yang dijual, antaranya seperti Baju Melayu Ultimate 2.0, Baju Melayu Luxe Teluk Belanga, Kurta Klasik Eksklusif, Jubah Eksklusif, koleksi pakaian kanak-kanak dan sampin Elrah.

    Lokasi ini dipilih kerana ia berada di tengah ibu kota dan sekaligus dilihat sebagai lokasi yang paling strategik dan premium di dalam Four Seasons Place. Ia juga mengambil kira jumlah trafik dan tumpuan pembeli yang banyak, maka lokasi ini akan memudahkan pelanggan untuk mencari keperluan baju Melayu di tengah kota.

    Butik ini mensasarkan golongan yang ingin merasakan suasana yang selesa dan mewah untuk pelanggan setia Elrah Exclusive dengan harga yang mampu milik. Bagi sebarang keterangan atau pertanyaan lebih lanjut boleh menghubungi Amirun Nazreen di talian 017-2413839, Pegawai Operasi Elrah Exclusive Shoppes at Four Seasons Place.

     

  • Get Ready to Slay: Love, Bonito Unveils First Flagship Store in Malaysia!

    Experience an elevated shopping experience at Love, Bonito’s Sixth and Largest Malaysian store, featuring new innovative in-store concepts exclusively at The Exchange TRX

    Love, Bonito unveils its first flagship store in The Exchange TRX, Malaysia

    Fashion mavens, prepare to elevate your style game as Southeast Asia’s largest omni-channel womenswear brand, Love, Bonito, proudly opens its inaugural flagship store in Malaysia! Nestled within the luxurious lifestyle hub of The Exchange TRX, this latest addition promises unparalleled comfort and style in its expansive 6,000 square feet of premium retail space. To celebrate the opening, customers will enjoy a complimentary gift* with a minimum spend of RM300 at Love, Bonito TRX.

    “We are constantly encouraged by the support of the local community and want to double down on our efforts to provide our Malaysian customers a more holistic experience,” said Dione Song, Chief Executive Officer of Love, Bonito. “More than just the ability to display a wider range of assortment, the value of a larger storefront also allows us to hold more community-based events for like-minded women to come together. Customers can look forward to exclusive previews of collection launches, styling workshops and more. So, stay tuned!”

    Fitted with unparalleled features, shoppers can now enjoy a wholesome shopping experience with the introduction of an electronic queueing system, a lounge area and a modular fitting room

    This flagship adds a dash of innovation to convenience with thoughtful features which include the electronic queueing system, the first within the fashion industry in Malaysia. Customers can now continue to browse the store while waiting for their turn for the fitting room without enduring long queues.

    Enriching this experience is the modular fitting room which is able to transform into a bigger space. This allows customers to try on pieces with their mums or girlfriends together while retaining their privacy. Additionally, for those shopping with companions, a dedicated lounge area awaits, providing a haven for relaxation and leisure.

    Be the ‘It Girl’ this Christmas with Love, Bonito

    Revel in the magical festive spirit of year end, and explore chance encounters at Love, Bonito’s first flagship Malaysian store at The Exchange TRX. Featuring glittery sequins, iridescent liquid lamé, fuzzy knits and velvety pleather, this collection is testament to the possibility where glamour and comfort coexist. With twinkling looks dropping this month, be prepared to get heads turning for your upcoming office Christmas parties, cosy family reunions and festive countdown celebrations!

    From Left to Right: Gyla Straight Neck Column Midi Dress (Silver); Valrie Asymmetric Ruched Tube Top (Willow); Isbeth Asymmetric Knit Toga Top (Ivory), Faiza Sequined Flare Pants (Black)

    Just look at her – the Gyla Straight Neck Column Midi Dress is a one-and-done that will be the highlight of the night. Made of stretchy glittery fabric, this dream-like dress comes with adjustable straps and is available in black and silver, perfect for any Christmas party in town. The off-shoulder Valrie Asymmetric Ruched Tube Top is giving Tinkerbell-esque vibes with its ruched detail, high sheen fabric and an asymmetric drape that falls from the waist. Complete the look with a pair of white pants and heels for a night out!

    For a more work-appropriate silhouette, opt for the casual, stretchy Isbeth Asymmetric Knit Toga Top with the highly-anticipated Faiza Sequined Flare Pants featuring high shine sequins, a flare silhouette and high rise fit (we hearsay these fits are great for Rockin’ Around the Christmas Tree).

    From Left to Right: Shanneth Asymmetric Off Shoulder Top (Lime), Olywn Tailored Straight Leg Pants (Black); Solo Halter Midi Dress (Red); Carter Sequined Column Midi Dress (Black)

    For those who prefer bold colours and unexpected cuts, the stunning red Sola Halter Midi Dress or lime Shanneth Asymmetric Off Shoulder Top will send your confidence level off the charts and are perfect for cocktails with girlfriends. The Carter Sequined Column Midi Dress is another go-to if you’re looking for an embellished piece with sequins for a long-lasting shimmer on the dance floor.

    Come experience the magic of Love, Bonito at its flagship store located at Tun Razak Exchange (TRX), Level 1, L1.29 & L1.29A.

    For more information on Love, Bonito, please visit https://www.lovebonito.com/my/.