DestinaAsia

Category: Ceremony

  • The unexpected presence of a former national badminton star at a baby fair and their debut in a music video shoot has created quite a buzz.

    At the Big Baby Expo today, a surprising appearance drew attention. This special guest is a former national badminton player who recently played in a music video. The guest’s live performance and debut at the event caused a lot of excitement and great interest among the attendees.

    The widely-discussed music video, titled “Swing It, Work It, Shake It,” is associated with a leading Traditional Chinese Medicine (TCM) brand specializing in confinement essentials. Even before its official release, the video had already captured attention online due to its unique concept and message. The unexpected star of the video was none other than Goh Liu Ying, an Olympic badminton silver medalist from Rio de Janeiro, who courageously took part in the MV shoot while pregnant. Her involvement not only added a touch of sports stardom to the production but also beautifully showcased the resilience and grace of expectant mothers.

    “As a former national athlete, I’ve faced countless challenges and intense training on the badminton court. However, stepping into the role of a mother was a completely new experience for me. From pregnancy to childbirth, it’s a journey filled with both significant physical changes and a completely different range of emotions. I’m thrilled that SWS 28 gave me the opportunity to participate in the filming of “Swing It, Work It, Shake It.” Through dance and music, it not only allowed me to capture the essence of pregnancy but also showcased the strength, beauty, and confidence of expectant mothers. I hope it encourages all soon-to-be moms to bravely embrace this special and wonderful journey,” said Goh Liu Ying.

    The theme of the music video revolves around celebrating the beauty of pregnancy, with a particular focus on the physical and emotional experiences of expectant mothers. In this music video, it’s not just a melodic tune but a heartfelt expression of new life, liberating pregnancy from traditional impressions and giving a fresh definition to this unique phase of life. The video aims to convey a new message:

    pregnancy is not just about bodily changes but also a journey filled with strength and beauty.

    “This music video is our way of showing care and support to mothers around the world. We believe that it will not only inspire expectant mothers but also challenge common stereotypes about pregnancy,” said Alvin Khoo, Chief Marketing Officer of SWS 28. The production of this music video not only demonstrates the brand’s innovative spirit but also underscores its profound concern for the health and happiness of pregnant women.

    Founded in 2014, SWS 28, with roots tracing back to 1978 through Wing Sang Traditional & Acupuncture Centre established by Mr. Sow Kim Chye, is now renowned for its premium TCM postpartum and healthcare products, including the signature SWS28 TCM Confinement Package with a proprietary regulatory formula. Currently led by Mr. Kenny Sow of the second generation, SWS 28 has successfully introduced a range of products, including preconception, prenatal supplementation, postpartum confinement, and postnatal wellness, featuring exclusive formulations such as the ‘SWS28 Confinement TCM Package’ and the highly-regarded ‘Postnatal Care Capsule’

    The company has been recognized with several awards, including the 2016 Traditional Herbs Quality Assurance Certificate, 2017 SME 100 Awards for Fast Moving Companies, and the recent Malaysia Health & Wellness Brand Awards in 2023, further establishing its credibility and commitment to quality.

    SWS 28’s innovative approach extends beyond their products to creative projects like this MV, demonstrating their dedication to supporting women’s health and wellbeing. The “Swing It, Work It, Shake It” music video is available for viewing on YouTube and has already started creating a significant impact. Together, let’s embrace the beauty of pregnancy.

    Watch the music video here: https://rebrand.ly/mv_media

    For more information and updates, follow SWS 28 on their social media channels.
    Facebook: https://www.facebook.com/sws28medical
    Instagram: https://www.instagram.com/sws28medical
    YouTube: https://www.youtube.com/@sws28med

  • Andalusia Travel & Tours and Hong Leong Islamic Bank Join Up to Improve the Umrah Experience for Muslims.

    Hong Leong Islamic Bank (“HLISB” or the “Bank”) has signed a Memorandum of Understanding with Andalusia Travel & Tours (“Andalusia”) to create a ground-breaking collaboration in an effort to provide easy, digital, and Shariah-compliant financing to Muslims embarking on their Umrah pilgrimage. This partnership will allow the Bank to supplement its trusted Andalusian Umrah package with a variety of personal Islamic banking solutions, aligning with the Bank’s commitment to upholding Islamic financial standards and meeting the diverse lifestyle demands of its Muslim customers.

    This collaboration means that Muslims planning their Umrah pilgrimage can finance their travels following Shariah principles by utilizing HLISB’s Islamic finance offerings, specifically the Personal Financing-i and Pay & Save Account-i. HLISB’s holistic Shariah-compliant products and services cater to various lifestyle needs, equipping Muslims with specific, digital, and personalized financial solutions.Dafinah Ahmed Hilmi, CEO of HLISB, emphasized the Bank’s commitment to designing financial solutions that cater to the specific lifestyle needs of its Muslim customers.

    “As a financial intermediary, we are committed to designing financial solutions that cater to our customers’ specific lifestyle needs, following our promise to be “Built Around You”. In growing our Shariah capabilities, we want to provide a wide range of innovative products and services that ensure our Muslim customers have peace of mind in fulfilling their religious obligations.”

    “This commitment extends to providing comprehensive digital accessibility through our mobile banking platforms, facilitating online Zakat payments, and presenting wealth management opportunities through our Term Investment Accounts-i and ASNB Unit Trust funds. Driven by a resolute customer-centric philosophy, our collaboration with Andalusia marks a significant stride toward delivering enhanced value to our customers. This strategic alliance actively addresses their diverse needs, empowering Muslims to fulfill their religious obligations with ease.”

    As part of HLISB’s collaboration with Andalusia, which has been operating in the Islamic tourism sector for over 20 years, the Bank will offer its innovative HLISB Pay & Save Account-i and HLISB Personal Financing-i to Andalusia’s customers and members of the public who are looking to perform Umrah.

    The Personal Financing-i solution offers Shariah-compliant financing to customers to fulfill their religious obligations, which comes with up to 60% pay-on-time rebates on profit and a RM50 Touch n Go e-wallet reload pin with every successful application*. Meanwhile, the Bank’s Pay & Save Account-i provides up to 4.15% profit per annum on the account balance*. It also has a Multi-Currency feature, allowing for foreign currency spending with the HLB Debit Card, withdrawing foreign currencies from overseas ATMs, and direct conversion of MYR to foreign currencies at a competitive rate via HLB Connect.

    Over the past 25 years, the number of Umrah pilgrims from Malaysia has increased by an estimated 900%1, indicating a substantial growth in Umrah travel since the country recorded a total of 30,000 pilgrims in 1998.  The Saudi government’s special privileges for Malaysian tourists, such as replacing the Umrah visa with a tourist visa, have made Umrah package prices significantly cheaper, and Umrah travel bookings have become easier and more flexible.Hajah Ida Riswana binti Idris, Director of Andalusia Travel & Tours, shared how this partnership presents a win-win situation for all parties, leveraging on a larger customer base who will reap the benefits.

    “Our mission at Andalusia is to provide affordable and quality Umrah services to the Muslim community, in hopes that every Muslim gets to perform their religious duties without hassle and worry. This collaboration with HLISB ensures that our customers have access to Shariah-compliant, affordable, and digital ways to finance their Umrah pilgrimages with a holistic suite of financial tools and services. We believe that this will open more doors for the Muslim community to manage their finances effectively in today’s digital age while fulfilling their religious obligations with a Shariah-compliant financial foundation.”

    Apart from the Pay & Save Accounts-i and Personal Financing-i, HLISB offers competitive wealth management opportunities through its Term Investment Account-i and in ASNB Unit Trust funds, both of which can be accessed fully on the HLB Connect mobile banking platform. Besides that, the Bank provides an online payment gateway for Muslim customers to fulfill their Zakat payments. Customers can also complete their Wasiat fully online through the HLB Connect mobile banking platform, benefitting from the Bank’s one-stop legacy planning and competitive e-Wasiat services.

    For more information on HLISB’s Pay & Save Account-i, please visit http://www.hlisb.com.my/pay&save-i

    1https://www.malaysianow.com/news/2023/01/26/malaysias-rm3-billion-pilgrimage-business-set-for-further-growth-despite-spiralling-costs