New Product Johnson’s Information

All-New JOHNSON’S’ CottonTouch Top-to-Toe Bath and Face & Body Lotion for Newborns

Newborn skin is different from adult’s

JOHNSON’S’ extensive research in baby skin has shown that it differs from adult skin. Newborn skin loses moisture 2 times faster than adult skin. It has less natural moisturizing factors and is often dry even when it may not seem so. As dry skin causes itchiness and allows for easier penetration of bacteria and allergens, newborns need the gentlest cleanser and moisturizer to protect the skin barrier.

TOUCH is the foundation to newborn’s sensory development

JOHNSON’S’ scientists and baby care experts have discovered that rich and beneficial multisensory experience in the first few years of life can have a profound impact on a baby’s happy, healthy development^{l 3}. Benefits of touch are not only in the short-term, but can extend into a baby’s physical and cognitive development throughout childhood⁴–⁵

Unlocking parent’s gentlest touch with the latest newborn care innovation CottonTouch^TM

The New JOHNSON’S’ CottonTouctÝ range is a hypoallergenic, ultra-light formula proven to enhance touch and positive engagement between parents and babies. Blended with natural cotton, making it ultra-gentle on the skin, it is clinically proven to be mild and safe from the first day of life while encouraging more parent-baby touch and interactions. The wash and lotion are formulated to be easy-to-rinse and lightweight with no sticky residue, giving parents a good grip on their little ones and confidence to touch and connect with them.

JOHNSON’S’ Milk + Rice and Milk + Oats Wash & Lotion for Toddlers

Toddlers are Crawlers and Walkers

As babies progress towards toddler stage, they develop motor skills to help them explore the world around them. They learn to sit, crawl and stand before they take their first steps. An expert 12-month old crawler can cover 636 “steps” in an hour with a speed of 100 meters per hour and falling more than 17 times in the same duration. From 12 to 19 months old, a walker takes an average of 2,000 steps an hour, moving much faster and further than a crawler, while falling about the same number of times.

Skin Wear & Tear

To support their exploration and development, toddlers’ skin is subject to serious wear and tear daily with all the crawling, walking and falling. Meanwhile, their skin is still under-developed and continues to mature. Keeping the skin barrier intact is important to keep these little explorers healthy and happy!

Keeps Skin Nourished as it Grows

JOHNSON’S’ Milk + Rice and Milk + Oats Wash & Lotion are formulated with rich moisture and nutrients to keep baby’s skin nourished as it continues to grow. Combining milk proteins with multiple vitamins and rice extracts or triple oats nourishing blend, the range provides complete nourishment for baby’s gentle and dry skin as it cleanses and moisturize. Especially suitable for active babies and toddlers whose skin undergo daily wear and tear.

JOHNSON’S’ Active Kids Shampoo for Toddlers and Kids (3 years & above)

Kids’ Shampoo Needs

Although toddlers’ and young kids’ skin is not as delicate as newborns’ or babies in the first year of life, their skin is still developing. As such, adult shampoos are not suitable for them as they may be too harsh or rich for toddlers’ and kids’ tender scalp.

On the other hand, active toddlers and kids also need a gentle and performing shampoo that cleanses the scalp and manages their hair, especially in Malaysia’s hot and humid weather that usually cause more sweating.

Advanced Formula for Growing Kids

JOHNSON’S’ Active Kids^TM Shampoo for toddlers and kids is formulated to be gentle versus adult shampoo and yet effective for toddlers’ and kids’ hair and skin. The formula is pH balanced and pediatrician approved. It comes in 3 variants:

• Shiny Drops — contains Argan oil and silk protein for soft and shiny hair;

• Clean & Fresh — formulated with Active Fresh” technology for long lasting freshness; and

• Soft & Smooth — contains honey and wheat extract to bring out hair’s natural smoothness and shine.