Following the phenomenal success of their Raya webfilm, which has dominated Malaysian screens with over 51 million views, MR D.I.Y. [Malaysia] Berhad hosted a vibrant ‘Raya Sama-Sama’ Open House at Glasshouse at Seputeh. The event turned digital success into a real-world celebration, bringing together 300 guests for an unforgettable evening.
Guests were treated to a variety of Raya dishes at MR D.I.Y.’s ‘Raya Sama Sama’ Open House
The atmosphere reached a fever pitch when Alif Satar & his band, The Locos, took the stage. Channeling the beloved character ‘Izzat’ from the viral campaign, Alif’s presence bridged the gap between the screen and the community. The celebration also served as a special stage for the ‘Raya Sama-Sama Dance Challenge’ winners, who shared the limelight with the stars in a high-energy dance-off that captured the essence of the festive season.
“Hari Raya is about shared experiences,” said Alex Goh, Vice President of Marketing at MR D.I.Y. Group. “Seeing the ‘Raya Sama-Sama’ spirit move from a digital film to a dance floor filled with people from all walks of life is exactly what this campaign is about—connection and community.”
Celebrating the winners of MR D.I.Y.’s ‘Raya Sama Sama Dance Challenge’ alongside Alif Satar & The Locos
From mouth-watering traditional delicacies to interactive cultural workshops, the night was a masterclass in modern festive hosting. The event culminated in a mass performance of the ‘Raya Sama-Sama’ song, proving that at MR D.I.Y., celebrations are always better when done together.