The International Fashion Chamber Malaysia (IFCM) is positioning itself as a key driver in the country’s fashion landscape. Established by Dr. Leena Al Mujahed, the chamber was created to provide a collective platform for local designers while aligning artistic creativity with commercial opportunity.
Launched in July this year, IFCM has already outlined its priorities for the first year. Among its main objectives are strengthening its presence locally and abroad, developing strategic collaborations, and becoming a strong advocate for both fashion education and the industry at large.
During the Malaysia International Halal Showcase (MIHAS 2025) Modest Fashion Show and Forum in Kuala Lumpur, Dr. Leena emphasized that IFCM was founded to connect designers with the resources they need to expand their reach. She explained that the chamber’s vision is to bridge creativity with commerce while addressing the lack of a unified body that represents and supports the growth of local talent.
IFCM’s first major initiative has been its partnership with the MIHAS Modest Fashion Show, which marks an important step in promoting modest fashion as a sector with both cultural depth and global economic potential. Dr. Leena highlighted that modest fashion is a billion dollar industry and that this collaboration will create greater international exposure for Malaysian designers.
Membership, which opened in June, has been steadily increasing, reflecting strong demand for IFCM’s efforts. Moving forward, the chamber plans to grow its membership base, secure further partnerships, and continue its mission of elevating Malaysian fashion on the international stage.
The MIHAS Modest Fashion Show also presented a variety of forums and showcases. Industry leaders from Kraftangan Malaysia, PEFEM, and the Malaysia Pakistan Business Council discussed heritage, entrepreneurship, and cross border trade at the Fashion Business Beyond Borders Forum. Allianz hosted a session on Fashion Risk and Operational Coverage that provided guidance to small and medium enterprises on managing business risks. A special presentation by image consultant Datin Norma Norell focused on personal branding, style, and confidence.
The event concluded with the Modest Fashion Show, curated for the first time by IFCM. Designers from Malaysia, Indonesia, and Dubai presented collections that celebrated heritage, innovation, and modesty. Among the Malaysian highlights were Arlina Ayou, who combined batik with leather craftsmanship, Bill Keith with a Sahara inspired tribute, Casalwa by Datin Sharifah Salwa Syed Shafie with the Whispers of Modesty collection inspired by the hibiscus flower, and Yani Bakhtiar with Arabian influenced designs featuring intricate beadwork.
From Indonesia, 3G by Icha Key USA showcased Sriwijaya Revival, a collection celebrating Palembang’s songket artistry and the grandeur of the Sriwijaya Empire, while Donahue by Tanti presented Jogja Everyday Modesty, which incorporated Yogyakarta batik, lambskin leather accessories, and handcrafted footwear blending tradition with modern lifestyle.
Hosted by the Ministry of Investment, Trade and Industry and organized by MATRADE, MIHAS 2025 took place from 17 to 20 September at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur.
The International Fashion Chamber Malaysia is a non profit body dedicated to connecting creativity and commerce. Representing designers, artisans, and small to medium enterprises, the chamber promotes industry growth, facilitates access to global markets, and champions Malaysian fashion on the world stage.
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