Samsung Malaysia Electronics has officially unveiled its 2025 Bespoke AI range of home appliances, offering Malaysians a smarter, more connected lifestyle. The new lineup includes the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Top Load Washer, and the powerful Bespoke AI Jet Ultra vacuum cleaner. These innovative appliances are designed to simplify daily tasks by adapting to user behavior, optimizing energy consumption, and seamlessly integrating with other smart devices through SmartThings connectivity.
According to Charles Kim, President of Samsung Malaysia Electronics, the brand aims to enhance everyday living through meaningful AI innovation. With the combination of SmartThings, Knox Security, and voice assistant Bixby, users can interact with their appliances naturally and efficiently anytime, anywhere.
Smart and Personalized Food Storage: Bespoke AI Side-by-Side Refrigerator
The new 594L Bespoke AI refrigerator is equipped with a 9-inch LCD screen that serves as a smart control hub. Through voice commands and Multi-Device Experience (MDE), users can manage connected devices, take calls, play music, and receive recipe suggestions.
Its Auto Open Door feature senses when your hands are full and opens automatically with a light touch or voice command. SmartThings AI Energy Mode helps reduce power usage by up to 10%, while a built-in UV deodorizer ensures clean, fresh air circulation inside the fridge.
Effortless and Quiet Laundry: Bespoke AI Top Load Washer
The 13kg to 21kg AI-powered top load washer introduces AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). These features detect fabric types and loads, adjust wash settings accordingly, and minimize noise and vibration even on different floor types.
Its Ecobubble™ technology, which combines BubbleStorm™ and Dual Storm™, penetrates fabric quickly and provides better care with up to 25% less energy and 13% less water. Users can control and monitor the washer via SmartThings, and the motor comes with a 20-year warranty for added durability.
Powerful Cleaning Made Easy: Bespoke AI Jet Ultra Vacuum
Samsung’s most powerful cordless vacuum to date, the Bespoke AI Jet Ultra, delivers up to 400W suction power using the advanced HexaJet Motor. It offers up to 100 minutes of cleaning in Min mode and adapts cleaning performance automatically via upgraded AI Cleaning Mode 2.0.
Its Multi-layered Filtration System with HEPA technology captures 99.999% of fine dust particles, making it ideal for allergy-prone households. With built-in Wi-Fi, SmartThings compatibility, and an LCD screen for notifications and battery updates, cleaning becomes smarter and more convenient.
Peace of Mind with Samsung Knox Security
Samsung’s Bespoke AI appliances come fortified with Samsung Knox, offering multi-layered protection for user data. Knox Vault makes its debut in home appliances, storing sensitive data like passwords on a dedicated chip. Post-Quantum Cryptography (PQC) has also been added to ensure future-proof protection.
SmartThings Home Care adds another layer of convenience by using AI to monitor appliance status and alert users about maintenance needs. Remote diagnostics and technical support further enhance the overall user experience.
To explore more about Samsung’s 2025 Bespoke AI lineup, visit https://www.samsung.com/my/home-appliances/bespoke-home/
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