KNOWLEDGE TUMBLES FROM BEYOND THE SNOWS OF CHRISTMAS!
@ BERJAYA TIMES SQUARE HOTEL, KUALA LUMPUR

The annual tradition of the season of giving has returned this year at Berjaya Times Square Hotel Kuala Lumpur (BTHKL) through the proliferation of knowledge and wisdom via our CSR event, the Gift of Knowledge, proudly co-sponsored by Times Bookstore, Ty Malaysia, AiFM, The Giving Bank, and Orient Snow. This earnest tradition that merges the spirit of love, giving, sharing, and celebrating comes together with a resplendent Christmas indulgence for a total of 50 children from three orphanage homes: Trinity, Rumah Hope, and Assunta. BTHKL takes great pride and gratification in our effort to make significant contributions through our series of CSR activities and events, which goes in line with the company’s objective to give back to the community. The event will be held at the Manhattan Ballroom, located on the 14th floor. 

For this year’s CSR, commemorating the spirit of Christmas celebration, BTHKL is pleased to present the Gift of Knowledge campaign that promotes the unparalleled value and merit of knowledge, wisdom, and education. As such, we have come together to provide a deeply educational and rewarding experience for all the children involved. The Book Wish List will be hung on the Christmas tree at participating Times Bookstore outlets in Klang Valley for guests to purchase books for the children.

We are enormously honored to have a collaborative effort with our esteemed partners and sponsors, AiFM, Times Bookstore, Ty Malaysia, The Giving Bank and Orient Snow, who are responsible for transforming our Manhattan Ballroom into a magical, winter celestial for one whole day. This includes artificial snows that carpet the entire ballroom floor, which brings the ambiance and backdrop of winter to our guests and children. On the other hand, fitting the theme of knowledge, wisdom, and education, the Times Bookstore is responsible for providing a stable resource for books and other publications for the event. 

To start off the magical and phenomenal journey for the children, we have prepared an exceedingly exceptional treat for them, starting with a breath-taking performance from our specially invited singers, including Ashley Yemurai (winner of the 4th edition of Pertandingan Nyanyian Lagu-Lagu Melayu Antarabangsa (PALMA 2018), Black GS, Man Hong (beatboxer), Eva & Louis, and our premier main singer, which will only be revealed during the event. Other activities lined up for the event include a Quiz Session, TV Fashion Show, Xmas Gift Presentation, Cake-Cutting Ceremony, and the New Year Song Sing-Along as the finale. This year’s line-up for this event is guaranteed to absolutely entertain and enthral the children, as they embark on an extraordinary journey that enables them to create a lasting, unforgettable memory with BTHKL and our proud sponsors. 

The General Manager of BTHKL, Mr. Hugo Gerritsen, had stated that “It is of the utmost importance that we corroborate Christmas as an opportunity for us to provide a powerful, empowering experience for the children through our Gift of Knowledge CSR event. This particular event serves as a platform for us to expand our resources for a charitable cause, while also serving as a way of giving back to the community and sharing our love and care with them. As always, we will strive to ensure that this year’s CSR will be the best one we have ever organized with our sponsors!”  

Once more, we would like to cordially express our greatest thank you and gratitude to our sponsors: Times Bookstore, AiFM, TY Malaysia, The Giving Bank, and Orient Snow, not only for their collaborative excellence, but also for their time, effort, and resources.