World-Class Sound Hits Johor: Audience Lab Soundtech Secures Strategic Deal with France’s NEXO

Johor’s live entertainment landscape has officially entered a new era of acoustic excellence following a landmark strategic agreement between Audience Lab Soundtech Sdn Bhd and France’s premier professional audio manufacturer, NEXO. Facilitated by Audio Solutions Sdn Bhd, NEXO’s exclusive distributor in Malaysia, this deal establishes Audience Lab Soundtech as the key strategic partner in Southern Malaysia, bringing world-class French engineering directly to the region’s growing event industry.

Joe White, NEXO’s Business Development Manager for Asia & Australia, delivering a detailed walkthrough of the Alpha+ Series highlights to a captivated, full-house audience.

The partnership was inaugurated with the Southern Malaysia launch of the NEXO Alpha+ Series, a high-performance system designed to elevate regional production standards to match international benchmarks. Since 1979, NEXO has been synonymous with premium quality, with every system meticulously designed and manufactured in France. By securing this deal, Audience Lab Soundtech ensures that Johor now has a local gateway to the same elite audio technology used in iconic global venues and major touring productions.

The centerpiece of this expansion, the Alpha+ Series, is a hybrid system that redefines power and precision for large-scale environments. Capable of delivering up to 148dB peak SPL, the system features a modular configuration that combines the strengths of point-source and line-array technologies. This evolution of the legendary 1990s Alpha Series is engineered for maximum efficiency, allowing for rapid, single-operator rigging—a critical advantage for the fast-paced live event and festival market in Southern Malaysia.

With over 20 years of expertise, Audience Lab Soundtech marks a new milestone by officially launching the high-end NEXO Alpha+ series in Southern Malaysia.

This strategic move reflects a broader commitment to strengthening the professional audio ecosystem beyond the Klang Valley. With NEXO systems already powering premier Malaysian venues like Zepp Kuala Lumpur and the Arena of Stars at Genting Highlands, the focus now shifts to Johor as a rising hub for world-class live experiences. Joe White, NEXO’s Business Development Manager for Asia and Australia, highlighted Johor’s strong potential for technical advancement, noting that the Alpha+ Series is the result of years of research aimed at delivering uncompromising sonic clarity.

By combining Audience Lab Soundtech’s deep local market insights with NEXO’s global legacy, this partnership empowers Southern Malaysian event organizers and venue owners to deliver world-class auditory experiences. Shao Ming Teo, Managing Director of Audience Lab Soundtech, emphasized that this collaboration enables local players to meet international production standards, ensuring that Johor remains a competitive and vibrant destination for high-end entertainment and large-scale corporate events.